July 02, 2015

Why Engaging Online Content Is a Must for SEO

Search Engine Optimization is a method that allows a web page to appear on search engine results by improving the page’s ranking. Learning this technique requires developing an attractive and compelling page that captures the attention of the target audience. The main reasons  that engaging online content is a must for SEO are as follows:
Why Engaging Online Content Is a Must for SEO : eAskme
Why Engaging Online Content Is a Must for SEO : eAskme
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Why Engaging Online Content Is a Must for SEO

Reason #1: To attract attention
Having high-quality content on a web page captures audience’s attention to what a business offers. A web page requires the best creativity one can find and gives the audience what they want. It requires having what the readers want and are interested in;  use sites such as Google to gather information and find out what the readers want and enjoy. To bloggers, it is important to check their grammar, formatting and spelling very carefully. It is advisable to include the company’s calendar of events or campaigns to increase the relevance of the blog. Guest blogging is another format of increasing the authority in the area of specialization you are in.

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An online web content may improve in ranking and become more interesting by adding visual items such as video blogs, podcasts, and other relevant visual content. Nowadays, the trend follows videos on Vine and PowerPoint side decks. Slideshows are sometimes relevant to the content on the web page by creating a platform for the videos. Visual content helps in online marketing to create exposure on social media channels.

Reason #2:  To increase sales 
Having quality content on a web page increases its sales conversion; it is also considered as one of the greatest techniques in Internet marketing. High-quality content gives information of high value to the audience; the exact way, in which a web page presents itself, clearly exposes the amount of value it offers. One doesn’t require telling the audience that it is the best,  as the web page says it all.

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Reason #3: To maintain a fan base
The audience visits a site when its content is interesting and related to anyone’s needs or wants. They need to feel valued and being a big part of the company’s experience; most of the fans are likely interested in updated sales and new products of the company. Having a good relationship with the audience, especially in social media based events, increases their chances of talking about the products or services and sharing with their friends.

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Reason #4: To avoid faux pas
Engagement is one of the best ways of avoiding Faux pas. Engaging with the fans start with listening and understanding what they want and are talking about. This reduces chances of having any errors.

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Reason #5: To increase the ranking of a web page
Having a quality web page increases the ranking of the site by the search engines;for example, engaging in social media such as Facebook, Twitter, and YouTube. Increase followers on Facebook and Twiiter. Get more subscribers on Youtube.

To promote social sharing, one requires creating a new campaign around a product design relying on Facebook and Twitter to add on-site content.

Communication with the audience is one of the ways to promote the product and give more exposure to the market.

Reason #6: To generate links of the web page from another source
Having greater content in the web page brings some excellent benefits. It generates links to pages on the site from another source, such as bloggers, publishers and authors of content within the field. It also gives a boost to the search engine rankings. For the content to be of high quality,  it needs to have some of these factors: a longer content which contains answers to the questions asked by the audience and mentions the benefits and features present.

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  • It contains images, videos and slide shows. 
  • The text has correct spelling, format, and grammar.
  • The links are connected to other related sources. 
  • There are updates of the company e.g. new company events. 

Having viewed all the above reasons as to why engaging online content is a must for SEO, it is clear enough how necessary it is for one’s benefit. Not putting them into consideration may lead you in creating losses instead of profits.  Why lose, if there is still a big way towards triumph?

Eve Haugen has been a freelance writer for a long while. Her passion in writing is her main drive in crafting articles that are engaging, informative, and meaningful. Her partnership with QuickSEOResults has given her a whole new opportunity to take writing to a whole new level.

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This is a guest post by Eve Haugen, who is a freelance writer. If you would like to submit a guest post here at eAskme, check our submission guidelines.