|Top White Hat SEO Link Building Techniques for Businesses to Trust in 2018: eAskme|
However, do you actually know everything about links?Links are vital as Google reaffirmed the fact that links are considered to be the No.1 ranking factor along with quality content. Top ranking without good links is nearly impossible now. Google now cares about the links to and from your web pages than anything else, so you should also take it as crucial.
After Google PenguinBefore 2012, it was possible for someone to buy any ranking position easily. There were many odd practices out there to gain linking benefits, and get the ranking on search engine first pages. However, that practices are long gone as the advanced spam filters of Google is now a part of the core search engine algorithm after Penguin update.
Read More: Most Important Google Search Algorithm Updates
Last year, in a Q&A session, Andrey Lipattsev of Google also confirmed that the significant two ranking factors of Google are content and links. His words go like "I shall tell you what those are, content and the links pointing towards your site." As we too now know the importance of quality links, let's dig more deeply into the backlink story.
Are all types of links offer the same value?
Read More: Beat Panda and Penguin with Your Content Strategy
On the other hand, it can even worsen your performance and end up in cutting down your organic traffic. So, the point is that all links are not the same. You need to have a clear-cut plan and checklist maintained on.
- How many pages linking, number of domains, sub-domains, and the root domains
- Number of links per month
- The link Trust and Power quotient?
- Linking keywords
- Link risks etc.
As per Lasvegaswebdesignco.com experts, weighing of these factors differs in various cases. A particular type of link can be useful in some industry, which may have an adverse effect on another. The other elements define the quality of a backlink is the country, language, keywords, domestic market standards, and the search words and phrases. There is no such one-stop solution to success when it comes to making a link strategy.
It is essential to ensure that the links you build are natural and never give a notion to Google as well as the users an idea that you are keen about manipulating the search algorithm to gain easy results.
As per the latest Google rules, any of the links found with an intention to manipulate the Page Rank algorithm in search results will be counted as a part of the link scheme and marked as a violation of Google Webmaster Guidelines.
It also covers any such behavior which is aimed at manipulating links to your website or the outgoing links from a page. Let's explore some good practices you can follow.
1. Requesting backlinks
2. Build connectionsRelationship building is the key to success in link building. There are lots of opportunities online to build contacts. Explore your communities, forums, social media platforms, and blogs to practice this.
3. Testimonial link building
4. BloggingBlogging is essential in terms of link building now. But, be relevant on posting quality content. It is also essential to be persistent in blogging and specializing in a specific niche you want to build connections with.
It is also worth to list your website URL on trustworthy directories, writing excellent guest posts on other blogs, and keep track of the competitors back linking pattern. There are no options to convert all your mentions online to backlinks, which is the easiest way to attract traffic and also gain relevant SEO value.
Author Bio: Emilly is the CEO and chief strategist of Link Research. She has developed many unique link building strategies for her clients. As an avid writer, she used to write blogs and on portals like www.LasVegasWebDesignCo.com for the beginners to know it in detail.