|5 Ways You can Use Narrative Writing to Max up Your Benefits from Your Blogs: eAskme|
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We as a generation are obsessed with stories, for all the right reasons though. We are a curious lot, who want to talk about self and know what happened with others. This forms a major part of our civilization. This exchange of experiences is what keeps us informed and connected.
One might wonder how is storytelling connected to blogging? Aren’t you sharing knowledge when you are writing for your readers? There are millions of blogs on the web today, mostly they are all great source of information. The information certainly doesn’t vary much in all these blogs, because they are facts or figures.
There is no good reason for readers to select your content over someone else’s. This is exactly where storytelling enters into the picture. Effective storytelling is a very powerful tool that bloggers need to harness.
Here’s a story that might help,
There lived a mighty demon in a large green forest. He would frequent the nearby villages looking for food. On his way, he would break down houses and walk on farming lands. This used to upset the villagers who survived on the crops from those farming lands.
So a deal was made between the villagers and the demon. Each villager would take care of the food requirements of the demon, one family at a time. And if the family failed to provide food, then the demon would eat the family.
But then the villagers noticed a weird pattern. Anjaneya would go to the demon each night and return safely the next morning. This intrigued the villagers, very much like you.
How did Anjaneya manage to survive? I will complete the story at the end of this blog.
Storytelling in blogs is a great way to connect with your readers. Stories stay in minds longer when compared to statistics. Readers might remember how a certain blog made them feel but it is harder to remember statistics.
Your stories will be unique to you and this is why it will differentiate your blog from others. Thus making you sound more relatable and genuine. This is a very effective and fast way of marketing your content.
Ideally, narrative style of writing or storytelling can be used effectively in all kind of blogs, for the best of results. Be it technology or relationship, there’s always a story that’s related to it. These are the kind of blogging that makes the most use of storytelling: -
Narrative writing Tip No. 1 : Ultimate GuidesThese are the how-to and why to blogs. As the name suggests these blogs are supposed to be guidance that you provide to your reader. Thus making it unique for every other writer. Your understanding of a thing will be very different and be actually useful to your readers. The simpler it is, the better.
Easily readable blogs that contain a lot of self-explanatory examples from real life is the best way to write these blogs. Ultimate guides usually contain experiences or expertise you have over the topic in discussion.
Narrative writing Tip No. 2 : Case StudiesThe ideal case study we all know is long, boring and filled with statistics that no one usually cares about. But case studies do not have to be boring to be good. One can make it interesting by connecting to the right pain point of the reader. This intrigues the reader and maintains the curiosity to see how you dealt with a common problem.
Case studies are simple write-ups that include a protagonist, a beginning, middle and ending. These are usually about the consumer journey or the problem faced.
If you write well the reader would connect with the protagonist and feel the same emotion. It becomes easier for us, once the reader understands that we have similar problems.
Narrative writing Tip No. 3 : Personal or experience blogsThis kind of blogs include major story-telling and very fewer gimmicks. This kind of blogs are written with the intention of sharing your personal experience, that shaped you. These tell how a certain thing in life made you or broke you.
Personal blogs make use of storytelling techniques that are unique to only you. It totally depends on you how you can convince your reader into believing in you.
The more the connection with the reader, the easier it is to build permanent readership. It could be a travel experience or your memory of a family function or just anything that you think your readers would enjoy.
Narrative writing Tip No. 4 : Reflective blogsThese are a subset of reflective blogs that are more intense in nature. Reflective blogs are very dramatic. This is because they intend to ignite the reader. These are usually confessional and shocking in nature. These write-ups are always 100% true, a little exaggeration is used to shock the reader.
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This shock is what makes the reader understand the intensity or the gravity of the issue you are discussing. The topics for reflective blogs range from confessions of sexuality to something as simple as the life of a destitute.
Narrative writing Tip No. 5 : Personal Interview or roundupsThere will be times when you do not have a clue about a certain topic. Your idea about the market tells you that the topic is trending.
What is the most logical thing to do next? Do a roundup or a personal interview of experts who are fluent in the idea. These content include your questions and why you think they were important for the readers.
You will also include the right answers from the experts. This is a great way of providing knowledge to your readers while telling them why they should be interested in the topic in the first place.
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Storytelling techniques could be used in undoubtedly every format of writing. Make the best use of these skills and gain more readership. Make use of social media to learn more types of storytelling ideas and trending topics.
Well about Anjaneya, he rests in peace. The demon killed him after his stories sounded repetitive and he got bored.
Moral- Keep evolving yourself and your story lines to keep your readers interested in you.
Tell us in the comments section about how you use storytelling in your content.
Author Bio: -
Swaraj is a Content Marketer at PagePotato. Being a graduate in Journalism from Bangalore University and an ex-Radio Jockey, he helps brand put their best content on front. Beyond work, he is a bookworm who knows to cook & drive in search of lip-smacking street food. Follow him on Instagram at BoredBelly.