So many people have blogs now that it can feel like you're entering a saturated market, but it is still very much possible to build up a following and to get people to find your site when they're searching for something relevant.
|How to Get Your Blog Noticed in the Online World: eAskme|
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What you need to do is be good at both marketing your site to new visitors and providing the kind of content that they will want to stay for. Here we take a look at some of the things that go into making a blog that have an impact on the web.
Great ContentIt goes without saying that if a blog has bad content people will leave it as soon as they find it. However, good content is not just about having well written pieces on your site, your content also needs to be either useful or entertaining and where possible, both. This also means your content has to be unique.
You cannot expect good results by copying things from other sites as Google can identify sites that do this, and you may also run into legal problems. Whether you write all of your content yourself, or have third-party companies do this for you, make sure that you're always coming up with ideas for content that your readers will find valuable.
SEOAs well as ensuring that your content is actually interesting and unique, you should also be looking at how your content will help Google to identify when your site is a good one to send people to when they use certain search terms. Part of search engine optimization relates to the keywords and tags you are using your own content, but it is also important for your site to have links going out from it, coming into it and between its pages.
Backlinks and even links out to the web from your site have a big impact on search rankings, so this is something you will need to think about in your blogging strategy.
If you’re not up to date with the world of SEO, don’t panic. You can actually get your website builders/platform to take care of this for you. An example can be seen through the website builders Webeden.co.uk who automatically optimize the site for you. If you’re using something like Wordpress, there are plenty of SEO plugins which you can install.
Social Media IntegrationBlogs perform best when people are sharing the content that they find on them. You need to include in your website design facilities that allow people to share easily on all of the popular social networks.
You should also have a social media presence yourself for your blog so that you can share things too. Social media can be your best friend when you're trying to win over new fans and spread the word about your site.
AdvertisingIf you have some budget to promote your site, or you are using your blog for your business, it can be a very good idea to have some kind of paid advertising in place so that you can promote your blog in a targeted way to the people you think will find it most interesting.
Facebook advertising can be very affordable and is a good choice for people new to marketing, because it is very easy to choose to whom you want the adverts displayed and to create new campaigns.
Advertising is not essential, but it can certainly help your site to ramp up in terms of following and for business websites it can offer a very good return on investment.
Growing a new blog isn't necessarily easy but it can grow exponentially, so once you begin to start seeing traffic and social media shares you should find that your audience grows fairly sharply. Be sure to use analytics tools to monitor traffic coming into your site so that you can assess which of your strategies are working best.