July 25, 2019

Why You Need Marketing And HR In Sync If You Want To Drive Long Term Growth

Getting the best employees is a very complicated task. With all of the competition in the world of small business, finding a way to set your company apart is something you should view as a priority.

Studies show companies that invest in improving their employee candidate experience increase the quality of their new hires by over 70 percent.

The only way to attract the best candidates and keep them happy once they are hired on is by aligning your human resources and marketing efforts.

Why You Need Marketing And HR In Sync If You Want To Drive Long Term Growth: eAskme
Why You Need Marketing And HR In Sync If You Want To Drive Long Term Growth: eAskme

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Providing your HR department with tools like applicant tracking systems can help you greatly in the future.

These systems allow users to filter through hundreds of applicants to find qualities and qualifications they are looking for.

If you are interested in applicant tracking systems and what they can do for your business, you can find out more about Applicant Tracking Systems here.

Below are some of the ways marketing and human resources departments can work together to encourage business growth and success.

Creating an Employee Value Proposition

Most business marketing teams are familiar with creating a value proposition to offer to consumers. In short, a value proposition states how a business is different from their competition and what they can offer a consumer.

Using this same structure to create an employee value proposition is a great idea.

Pairing your marketing team with key members of the human resources department is essential when trying to come up with an employee value proposition.

The HR department can relay information about what employees are looking for to the marketing team.

Informing potential employees about what benefits await them should they get hired by your company can help greatly when it comes to attracting top talent.

Involve Customers in the Employee Onboarding Process

The main goal of a business owner should be finding a way to better serve their customers.

One of the best ways to do this is by investing time and resources into the employee training process.

Building a successful brand will require you to get everyone in your company onboard.

Most human resource departments are always looking for new and exciting ways to train employees.

With the help of your marketing team, you can gather information about how customers are interfacing with your brand.

Getting feedback on social media is also a great way to see where short-comings are and what needs to be done to fix them.

Once you have this information, you can use it to train new employees.

Teaching your new team members how to handle interactions with your customers will serve you well in the future.

Focusing your efforts in improving customer service will increase sales and retention numbers.

Make Social Media Marketing a Team Effort

A key component of attracting new consumers and generating sales leads is utilizing the power of social media.

Some business owners make the mistake of trying to handle social media interactions on their own.

The best way to make the most out of social media is by involving your entire team.

Allowing employees to post about their positive experience with your business on their social media page can be extremely powerful.

You should also think about allowing your team to interact with consumers who post messages or questions to the company social media page.

Creating a Successful Brand is Hard Work

Building your employer brand is a complex and time-consuming process.

This is why you need to enlist the help of your marketing and human resource department.

By doing this, you can avoid getting overwhelmed during the brand building process.

If you still have any question, do share via comments.

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