December 01, 2019

5 Ways to Improve Your Social Media Presence

Few promotional avenues offer as much speed, reach, and possibility as social media. It builds brand awareness by engaging with a business’ existing customer base while encouraging those customers to spread the brand via likes, shares, and re-posts.

5 Ways to Improve Your Social Media Presence: eAskme
5 Ways to Improve Your Social Media Presence: eAskme

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Today, every business needs a social media presence, and even the most minimal presence can prove beneficial.

But to harness social media’s full potential, there are five important steps a brand should take.

1. Get expert help

Any business serious about leveraging social media for maximum impact should have at its side an independent marketing agency that specializes in earned, owned, and paid media services.

In-house teams can be useful, but they often lack the knowledge and tools that an agency specifically focused on digital marketing will have access to.

Such agencies know how to identify new customers, where to find those customers, how to get their attention, and when to use sponsored posts to boost content reach.

There’s a reason this is step number one.

The next four become exponentially easier with a social media marketing agency at the helm.

2. Know your audience

Using social media insights, an experienced marketing professional can create a detailed sketch of a brand’s core customer base right down to the average age, race, gender, interests, and online habits.

Developing an amiable, personalized rapport with a distinct audience that has demonstrated genuine interest in a business’ output is often more advantageous than adopting a generic approach in hopes of appealing to a broader, less active audience.

Brands that make an effort to directly communicate with a unique audience and cater to that audience’s tastes successfully engender customer loyalty.

And when brands prioritize loyal customers, growth comes naturally.

3. Choose a platform

Once a brand has identified its audience, it can then identify which social media platforms are best suited to reach that audience.

In truth, most businesses should have at least some presence on nearly all available platforms, but since there are only so many hours in a day it’s vital to determine which ones to emphasize.

With social media positioning itself as a central element in many people’s lives, the number of platforms continues to multiply, and each one appeals to different demographics.

Industry giants like Facebook, Twitter, Instagram, YouTube, and Snapchat are surrounded by a constantly changing sea of competitors, imitators, and innovators.

Staying informed about which is which can prove challenging but profitable.

4. Keep up with trends

Alongside keeping up to date with the latest platforms, brands need to keep up to date with the latest trends. That doesn’t just mean digital marketing trends, but cultural ones too.

While social media is an excellent way of keeping customers informed of new products and business developments, engaging those customers in other ways is key to developing the kind of rapport mentioned back in step number two.

Online consumers are savvy and respond better to brands that participate in larger cultural conversations than to those who do nothing but advertise to them.

What’s more, this kind of participation helps increase visibility, offering a steady stream of opportunities to propel a business into the public eye.

5. Stay active

Social media isn’t going anywhere anytime soon.

An online presence is not something any brand can leave on autopilot.

Like business growth itself, social media marketing is an ongoing process, one that requires a mindful effort to maintain and refine.

The work is never done, but consider this: The bigger a business is, the more work its social media presence requires.

Likewise, the more work that goes into a business’s social media presence, the bigger that business can grow.

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