May 01, 2021

How to Use Instagram Ads to Increase Followers: [Pro tips]

By Sona Mathews

Do you want new Instagram followers? Do you know how to grow followers on Instagram? Are you using Instagram ads to increase followers?

It is not easy to gain new followers on Instagram.

There are more than a billion users on Instagram. It is one of the fastest-growing social media sites.

How to Use Instagram Ads to increase Followers: eAskme
How to Use Instagram Ads to increase Followers: eAskme

Other people are at: Instagram "Recently Deleted" Feature Explained.

More and more businesses are also coming on Instagram, and it is getting hard for the businesses to lure new followers or customers from Instagram.

Individuals and businesses are using various strategies or methods to grow Instagram followers.

But there is one strategy that most of the Instagram users or businesses on Instagram are not using: Instagram ads.

Right, Instagram advertising strategy can surely help you grow targeted followers.

Today, I am sharing how you can create Instagram ads with the target to grow Instagram followers for yourself or your brand.

Not just that, but you can also turn your followers into customers.

Discover Cost Per Acquisition:

You may have this question: Why Instagram ads when you can use other strategies to increase instagram followers.

Here is the answer.

When you use Instagram ads to gain followers, you are getting only targeted followers with a deep interest in your content.

You will find out how much you are spending to build a targeted audience.

Cost per acquisition is what you should focus on.

Cost per acquisition=Total Cost/Number of new followers.

This will give you the cost per follower.

For example; Your Instagram campaign costs you $1000, and you are getting 500 followers. It shows that your cost per acquisition is $2/follower.

Remember: Cost per acquisition is not fixed. It changes with time, occasion, and many other factors.

When you know how much you are spending to acquire new followers on Instagram, you should plan an Instagram ad strategy to get maximum followers.

Identify Target Audience on Instagram:

To target the right audience, first, you need to identify your target audience.

Tip: Without running targeted ads, you cannot maximize the growth of Instagram followers.

Make sure that you are investing in Instagram ads with targeted campaigns. It will help you find followers that are more likely to buy from you.

Buyer Persona:

Define buyer persona.

It will help you find out the characteristics of your target audience.

Then, you can create an ad campaign based on these characteristics.

Also, post content that is relevant to your target audience. It will also help you.

Build Instagram Audience:

You need an audience.

For this, answer these questions;

  • What your target audience look like?
  • What is their location?
  • Are the female or male?
  • How old are they?
  • What do they do?
  • What is their interest?

Once you have the answers, you can use them to create targeted Instagram ads for your brand or yourself.

Use Your Existing Facebook Audience:

The good thing about Instagram is that you do not need to start from scratch.

Instagram uses a Facebook ad system; it means that you can use Facebook audience data to increase followers on Instagram.

  • For this, go to Facebook Ads Manager
  • Go to Audiences.
  • Click on "Create."
  • Click on Custom Audience.
  • Choose Engagement
  • Choose "Instagram Business Profile."
  • Choose Your Instagram account.
  • Type 5 in the "In the Past Days Box."
  • Type audience name and hit "Create Audience."

Now, Facebook will start tracking audiences that are commenting, saving, taping your content, or sending the message.

This information will help you convert users using your organic actions.

You should use your current audience to increase Instagram followers.

Create Instagram Ads:

Now, you are going to create Instagram ads for followers.

To make sure that your ad become interesting, you should use high-quality photos with compelling captions.

Tip: Use the account name in the first line of the Instagram ad.

How to Increase Followers using Instagram Ads:

The reason behind using Instagram ads for followers is to find people who will get the maximum benefit from following your Instagram account.

And, here is how you can make it happen.

Go after Movement and Shock Value:

By using shock value in Instagram, ads mean adding something that quickly grabs your audience's attention. It can be anything that they do not see usually.

Using moments in Instagram ads means adding people in images or anything moveable.

You can also use a couple of video ads.

Upfront Offer:

Your offer will be the reason why people decide to follow your Instagram account.

It can be a hosting offer, giveaway, or something else.

Make sure you tell the audience what you are offering to them.

You can use your email list-building strategy on Instagram ads to build followers.

The most common email list building strategy offers free discount codes, ebooks, free classes, free pdf, etc. People give their email ids for these gifts.

Use the same strategy on Instagram.

Call to Action:

Call to Action directs the viewer to perform the action.

It will help you grab more followers.

Ask the users to follow you.


Use multiple ways to grow Instagram followers.

Instagram ads are not widely used for building followers. But they are helping brands to find targeted people.

Test your ad creatives and offer something best.

You will be amazed by the result.

If you still have questions? Share via comments.

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