October 12, 2020

Is Press Release Good for SEO?

By Sona Mathews

The press release has been benefiting brands and businesses to expanding their reach. There was a time when brands were using press releases for getting SEO benefits. It can even work today, but there are many things which have changed in the past 10 years.

Is Press Release Good for SEO? eAskme
Is Press Release Good for SEO? eAskme


Other people are at: Free Press Release Submission Sites

You need to understand everything about press release only then you will be able to run a PR campaign that can benefit your SEO practices.

Today I am sharing everything such as;

  • What is a Press release?
  • Press Release History for SEO
  • Is Press release still beneficial for SEO?
  • How to Optimize Press Release for SEO benefits?
  • Is it a good idea to pay for PR distribution services?

To better understand, you need to unfold the history of the Press release.

What is a Press Release?

A press release is an official announcement for journalists about the launch of a new product, service or event.

The reason behind the press release is to increase the chances to be featured in reputable news websites.

But, Why companies need to send a press release.

Here is the answer:

  1. For reputation
  2. Boost media coverage
  3. Help you during the crisis.

But, brands and SEOs had started using press release for a different reason, and that is to build backlinks from news websites.

History of Press Release:

In the beginning press release way one of the effective ways to build links from high authority websites and news sites.

But, people starting manipulating press release distribution.

People started publishing low-quality press release with thin content, to build links for their websites or blogs.

Internet is flooded with all type of non-relevant press releases.

Google has noticed that and started penalizing such websites.

And the result is that now high authority press release links are “nofollow.”

This means you can still build links with a press release, but they will be nofollow.

Is Press release good for SEO?

The answer is, Yes!

But the benefit is linked to your purpose of sending the press release.

Why you are sending press release decided the future impact on SEO.

Are you sending the press release to:

  • Inform publications and people about something new.
  • Launch of the new product.
  • Boost brand presence.
  • Etc.

If the above are your reasons, then you must use a press release. But if you are doing it for the link then stop right away.

How to Create a Press Release for SEO benefits?

The press release can indirectly impact your SEO performance.

A targeted press release can help you boost traffic and email list, subscribers.

People who are visiting your page will have more chances to visit multiple pages.

If your content is easy to digest and helpful, then your website will earn a lot many social shares and high-quality backlinks.

And, this will help to boost your SEO.

How to Create Press Release and Distribute it?

News-worthy idea:

The best way is to host a worthy news event and distribute a press release about it.

Write Catchy Press Release:

Take the help of headline generators to create attention-grabbing headlines.

Create the press release similar to newspaper articles. This will make it easy for the journalists to copy and paste into their new publications.

Must follow these Press Release writing tips:

  • Write in the third person.
  • Make it brief.
  • Use media and visuals.
  • Stick to the point.
  • Speak to the readers.

Distribute Press Release to the targeted Journalists:

Do not spam journalists with your press release.

First, take the help of tools like buzzsumo and make the list of journalists related to your niche.

buzzsumo:Distribute Press Release to the targeted Journalists:: eAskme

How to use Press Release for SEO benefits?

Dont’ get confused.

The press release can work for SEO but cannot also.

If you are spamming others, then it is a big no.

But, if you are pitching the press release to the targeted journalists, then it will help you gain more traffic, followers and email subscribers.

Final Words:

The result of a press release depends on the goal you want to achieve. If your goal is branding, and traffic, then it will surely bring SEO benefits.

Have you ever created or distributed a press release?

Do share your experience.

If you find this article interesting, do share it with your friends and family.

In case of any questions, feel free to ask me via comments.

Share your thoughts via comments.

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