May 20, 2021

How to Make a Successful Website: 11 Critical Factors

By Sona Mathews

A successful website is that which lures customers for more sales. Whether you are running a new website or an established online business, you always need to focus on factors that help you create a successful business website.

Successful websites are that adopt the customer-first approach, offering better user experience and become better marketing platforms.

How to Make a Successful Website: 11 Critical Factors: eAskme
How to Make a Successful Website: 11 Critical Factors: eAskme

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Businesses are using digital marketing to drive more customers and sales to their websites.

But without improved user experience, it is not possible to get better results.

Here is how you can do that.

Set Goals:

Setting clear goals is the first thing you must do when starting a marketing campaign or building a website.

Next, you need to understand the user and nature of the business.

Your website can only attract customers if it satisfies the customer’s needs.

By setting goals, you will help your business and customers also.

If you do not define goals, you will not be able to target user experience and market products in the best way possible.

There is no use in wasting money on a site that does not meet the basic levels of user experience.


Plan your budget and invest strategically.

Some brands overspend on marketing to get rid of cheap marketing.

Some sites invest more in marketing without putting anything on their business websites.

  • You should choose the right type of site, CMS, and technology.
  • Understand the limitations of your brand, product, and customers.
  • Don’t overdo custom coding or custom design.

In short, you should not waste too much money without planning.

Earn Trust:

Trust is what turns and blog or newbie business into a brand.

Make sure that you understand what your customers want and what you are offering to them.

Understand what compels your target audience to buy from you or your competitors.

Leverage that knowledge.

Create credibility and emotional intent in your content and marketing.

The most common example is the about us page. People want to know about the business and blogger behind the site. So about us, the page is important to feed them what they want to know and build trust.
You should add your name, photos, philosophy, culture, the reason behind the business, etc., to make the page look valid.

Make sure that customers know your good intentions.

Even the cheap buyers want to buy only from legit ecommerce sites.

Stand Out:

Be Unique.

Your website must look different to stand out from the rest.

Use custom images, your writing style, etc., to give your brand a unique look.

This will also help you to earn trust.

Adopt storytelling with the factors like product quality, customer service, price, feedback, etc.; it will help your brand stand out.

User Experience:

Improve user experience.

And, you can do that by feeding your target audience the content they are hungry about.

Use creative images, videos, storytelling, etc.

Make sure that your products and services are easily accessible by the user.

Improve navigation, use breadcrumbs, and add banners.

SEO Fundamentals:

SEO is important!

Understand how search engines crawl and index the content.

  • How to do on-page optimization
  • How to fix technical errors
  • How to create engageable content?

Optimize Landing Page:

Landing pages work best for campaigns.

You can use landing pages for inbound marketing, PPC ads, email promotions, etc.

Take the help of landing page builders to create impressive landing pages.

Install Analytics:

You should use Google Analytics.

Analytics will help you understand the user demographics and the intent of the user.

Learn Heat Mapping:

Analytics and heat-maps are helpful to collect information that can improve user experience.


Ensure that your is up all the time for users worldwide.

You need to fix issues like JavaScript, CSS, browser bugs, etc.

Listen & Learn Continuously:

Don’t imagine!

Experience and learn with your efforts and analytics.

Understand your target audience, use that understanding to develop marketing strategies, content strategies, and social media strategies.


The most important aspect for the success of a website is user experience.

You must understand using the latest technologies, customer feedback, and insights to power up your website.

Remember: user experience is not all about SEO.

If you still have any question, feel free to ask me via comments.

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