March 15, 2024

LinkedIn Report: The Most In-Demand Marketing Jobs In 2024

LinkedIn has recently published a report revealing the most in-demand marketing jobs and skills.

Bureau of Labor Statistics report shows that 11.3 million job openings are in the USA.

“Great Reshuffle” or “Great Resignation” has impacted industries worldwide, including the marketing world. It is expected that marketing jobs will grow by 10% by 2030.

LinkedIn Report: The Most In-Demand Marketing Jobs In 2022: eAskme
LinkedIn Report: The Most In-Demand Marketing Jobs In 2024: eAskme

LinkedIn has published a report displaying the changes in marketing jobs in 2024.

You can see how marketers survive the changing economy, most-sought skills, and available positions.

Changes for Marketers:

A recent LinkedIn report shows that 31% of LinkedIn users have changed jobs.

Among them, 618,000 are marketers.

59% of members in the Asia-Pacific region have changed their jobs. 46% job change was reported in Europe, Africa, and the Middle East. North America had the lowest job change rate.

Top Marketing Skills In-Demand:

Digital marketing is one of the most favorite skills on the LinkedIn report.

And, the reason we already know. Almost every business needs digital marketers to expand their brand and generate more sales.

Pandemic has also forced people to take their business offline to online.

Top In-demand Marketing skills in North America are:

Top In-Demand skills in Europe and the Middle East are:

In Asia top in-demand skills are:

You can also find a lot of marketing courses on LinkedIn learning that are helping marketers to brush up on their marketing skills and learn better communication and time management skills.

Top Jobs for Marketers:

Most In-Demand Marketing Jobs in North America are:

  • Social Media Marketer
  • Marketing Strategist
  • Marketing manager
  • Online Specialist
  • Product Marketing Manager

Most In-demand jobs in Europe and the Middle East are:

  • Marketing Manager
  • Marketing Specialist
  • Social Media Manager
  • Digital Marketing Specialist
  • Digital Marketing Manager
  • Most In-demand jobs in Asia are:
  • Content Writer
  • Digital Marketing Specialist
  • Marketing Manager
  • Digital Marketing Manager
  • Digital Marketing Executive

Increase in Remote Jobs and Relocation to Big Cities:

Lockdown has taught the world how businesses can run from home and the importance of remote work.

LinkedIn has reported 121% growth in Remote Jobs in North America, 77% in Asia, and 58% in Europe.

Even though the demand for remote jobs is increasing, professionals are moving to urban areas such as London, New York, Singapore, Sydney, Los Angeles, Paris, etc.

Salary is the biggest motivator:

According to LinkedIn, marketers prefer salary more than seniority.

Professionals are even ready to move down if they get a better salary from their current position.

Find LinkedIn’s report here.


LinkedIn is not just a professional social network, but it reveals what is happening and how things are changing in different industries.

There is no doubt that the demand for remote jobs and digital marketers will skyrocket in the coming years.

It is when one should learn digital marketing skills and get digital marketing certification.

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