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|Interview with Jane Kryukova (marketer in Texterra) : Journey of a Professional Blogger : eAskme|
Ans: First of all, I'd like to say sorry for my mistakes. I'm sure there will be at least several of them in my answers, because English is not my native language. But I hope you will forgive me :)
After graduating from the institute I got a job in my company as a marketer, and one of my responsibilities was filling its Internet marketing blog. At that moment it contained very few posts and all of them were lack of expertise. Today it has more than 1000 posts and is considered one of the most popular Internet marketing blogs in Russia. During these three years I learnt how to create great content and successfully used my skills in writing. To prove my words, here is the traffic of our blog - http://take.ms/7jzWn (sorry, can't reveal the numbers, but believe me - they are quite impressive).
What is interesting, before I came in my compeny I didn't have any experience neither in writing, nor in internet marketing. But as you can see, it didn't prevent me from achieving great results. The main rule here - to be highly interested in what you write about and try to create that type of content that people would like to share. You may not have a beautiful style of writing, or super talent in storytelling. You even may have spelling and grammatical mistakes in your articles, but if they are helpful and have a lot of useful information, they will succeed.
Q. How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?
Ans: In 2012 content marketing wasn't very popular in Russia. I will say more - very few brands actually used it on their websites. Our company was the first one that started to use the principles of content marketing in its blog. Our post "What is content marketing" has been holding the search engines top-3 for already 3 years, being higher than wikipedia - http://take.ms/X1Fpx.
The biggest obstacle that we faced was understanding the needs of our audience and learning to create that type of content that it will love. To struggle this obstacle we tried many different types of content, analyzed tons of statistics and spoke a lot with our potential clients. Today all our blog posts have success. It may sound a little pompous but it's the truth. We publish new posts rarely but all of them have very high quality and usually get a lot of likes, shares and comments.
Now we have a new deal - to understand the needs of the English speaking audience and learn to create content that it will love. Hope, we'll succeed soon :)
Q. Can blogging really change someone`s life?
Ans: Definitely. I don't have any examples from my practice. But some clients that offer our services told us that our blog helped them a lot. I don't know if it saved their life or not, but the I think it definitely could. The words have great power and do may influence the life of people around you.
Ans: These are my favorite ones:
Mailchimp (no words needed)
Popsters (this is the Russian tool designed for finding the most popular content in social media)
Monosnap (all the screen-shots are made with this extremely useful tool)
Hello Bar (thanks Neil Patel for extremely simple and useful tool)
Pay with a tweet (cool thing that increases the number of shares of your content)
Jivosite (Russian online chat, the best one among the similar ones)
Also See : How to Improve English Grammar For Bloggers
Q. What is your daily schedule? And how do you maintain your tasks?
Ans: 9:30 a.m. - I came to work and turn on my laptop
9:36 a.m. - start working
In my work I use the 2-minute rule - if you can do a task in 2 minutes, than do it immediately. It help me being very productive. But this rule doesn't work all the time. Sometimes when I need to write an article and I need to analyze a ton of information, I have to put off all the other tasks and ask my colleagues not to bother me. The main problem that I face at that moment is the high volume of noise in the office, but I learn how to struggle it. Let me show you the picture - http://take.ms/oFbg4.
These are the headphones that are used on construction projects :) And they are able to protect your ears from even the heaviest noises. Recommend this thing to all the bloggers that work in offices.
Q. Blogging have different definition for different person. What is it for you?
Ans: Blogging is the modern way to find new customers :) I'm not speaking about those who use blogs to earn with the help of advertising. I'm speaking about those who show their expertise by the meaning of their blog, help readers to solve their problems, earn their respect and eventually have them as paying customers.
Many people today (especially, here in Russia) don't understand this thing. They can't understand how educational articles can possibly bring the clients. But our practice proves it daily. We monitor the sources of all our sales leads and a huge part of them come from our blog.
Q. Which are your favorite blogs?
Ans: My favorite Internet marketing blogs are the following:
These guys know exactly how to create great content. I read them daily and learn many useful things from their articles. This is how bloggers should work and that's how I always try working on our own blog.
Also See : Best 50 Blogs you should follow
Ans: Several years ago I learnt the following rule - content creation and content promotion should take an equal amount of time. And since that time always try to follow it. For our Russian blog I even wrote an article in which gathered all possible ways of content promotion. I won't give you the link since it's in Russian and you won't understand a word :)
Q. How much time do you spend for blogging daily?
Ans: I don't write articles every day. We have one or two posts in our blog weekly and some of them are written by my colleagues. Usually a big and very detailed article take me a week to finish it. At this period I write every day and spend about 5 hours a day on blogging.
Q. Finally, I would love to have your message for my readers and any suggestions for newbies?
Ans: Create great content, be yourself and use construction headphones :) Blogging is the cool thing which helps to enjoy your time, earn money and communicate with awesome people. Do blogging and be happy - that's my main advice which I want to address you, dear readers. Thanks for your attention and goodbye.
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