Friday

How to Successfully Optimize Terrible Websites

If you are an SEO expert or an SEO professional who has spent a couple of years in the digital marketing world, then you surely have encountered with terrible websites.

Maybe it happens when you start a new project and finds that the whole website is hitting you hard.

Sometimes the reason can be the codes used by newbie developers, and sometimes you meet the site will a whole lot of junk.

How to Successfully Optimize Terrible Websites: eAskme
How to Successfully Optimize Terrible Websites: eAskme

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No matter how good, bad, or ugly, a website is, if you are in the SEO business, then it is your job to save the site.

Sometimes you may have to start all over again.

Today, I am sharing the 4 essential tips that will help you save terrible sites from dying.

Relax:

Most of the SEO’s complain that the site is designed or populated with meaningless content. They start fixing the site as fast as they can.

But, this is what can cause burnout in SEO.

You may hear too much noise in your brain that pushes you to fix everything in one day or a few days.

If you are in a hurry, then you have to worry.

It is necessary to calm yourself when working on a serious project.

When you are working on an SEO optimization campaign, then your focus should be on helping customer to achieve his goals.

You need to analyze the situation and collect the data. This will help you understand the situation and create an effective optimization plan.

Speak with your clients, and it will help you understand their headaches with their websites.

You will also find out what they have done in the past and what has gone wrong. This action will help you fix the performance errors.

Start fixing broken links, dead pieces of content, metadata, and updates. These fixes will engage you with the site without building too much pressure.

Don’t just jump into the technical aspect and ignore everything else.

Sometimes it is necessary to take a step back and look at the big picture. You need to create a strategic roadmap to keep the project on track and improve the progress with each task done.

An effective project plan not only boosts the morale of the team members but also increase the progress rate of the project.

Analyzing the site or site audit report will make sure that you are not missing anything.

This will include;

Focus on your target:

Relevant KPI’s and realistic goals will help you achieve the objective.

Start creating a report of the progress weekly to ensure that you are heading in the right direction.

Measure the progress in numbers such as an increase in traffic, better CTR, increased conversion, etc.

Analyze the impressions to identify the impact of your optimization. Next, focus on boosting commercial and business properties.

Never overlook the set KPI’s Goals and objectives.

This will help you to;

  • Control the optimization projects.
  • Focus on the crucial actions with massive impact.
Don’t fall for the small gains. Stay focused on the project priorities.

Showcase the challenges and results with the help of data visualization. Let your clients access this information to understand how your actions are helping them.

Lead the Project:

When a client comes to you with a terrible website, this is the time when he is hungry for refinement, growth, and improvement.

At this point, only the experts can satisfy his brain.

In most of the businesses or marketing companies account managers and SEO specialists play the lead role.

Messy websites are not easy to manage.

Only a professional with a broader mindset and more comprehensive business approach can handle such clients.

This becomes easy when you choose the right person to be the lead.

Website Optimization Project leader do the following things;

  • Create optimization roadmap

  • Set the roles, actions, responsibilities, and measures.

  • Collect data from the team.

  • Make reporting effective.

  • Sanity checks

  • Set priorities

  • Review the impact of optimization actions.

  • Maintain transparency

  • Complete the project on time.

Set Priorities:

A messy website can eat all your time, motivation, resource, and budget.

As an SEO specialist, this is the time when setting priorities plays an important role.

Use Google docs to disperse the information among the team members. This will help every single person in the team to understand his/her responsibilities and allotted time frame.

This will also save you from communication errors.

You can use tools like Trello and Toodeldo to manage website optimization projects easily.

Many other project management tools are available online.

Once you have everything at the place, you become the master of your project and manage it effectively.

Final Words/Conclusion:

In the SEO world, you will handle one or multiple projects at one time. You will also get the projects that will look like a complete failure from outside.

Such projects can put a question on your skills and performance.

But you can quickly get rid of all the issues if you follow these tips.

Here are some key points that you need to understand when working with terribly optimized sites;

  • Adopt a wider approach

  • Use Management tools

  • Manage teams and focus on the ultimate goal.

  • Be the lead

  • Use traditional project management strategies.
If you still have any question, do share via comments.

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