Every business should analyze its competitors.
You can learn about your strengths and weaknesses, inspire marketing campaigns, and identify market opportunities.
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| 7 Things You Can Learn from Your Competitors: eAskme |
This guide will show you seven things you can learn from your competitors.
Creating Valuable and Relevant Content
As a small business, it's essential to distinguish yourself from more prominent organizations.
By keeping your message on par with the big players in the industry, you can make an impact in your local market and begin building a loyal fan base.
There are many ways for businesses to create valuable and relevant content to their customers:
- Blogging,
- Tweeting,
- Maintaining a Facebook Fan Page
- Creating videos, and other forms of media.
Improving your Social Media Skills
Social media sites are a great way to connect with potential customers, and savvy business people know that you can improve your company's exposure by being active on these online communities and networks.
Focusing on the most popular social media sites such as Twitter, Facebook, and LinkedIn will help you engage with customers worldwide, free of charge.
Adding a Personal Touch to Content
Being personable and using a conversational tone in your content, blogs or tweets is a great way to be approachable.
For example, a hand-written thank you note is becoming increasingly popular for many organizations who want to highlight their personality, especially on Twitter, where 140 characters can leave room for misunderstanding.
Personal touches like these help customers feel more at ease with your brand and can be used to set your company apart from competitors.
Embracing Visual Techniques
A picture is worth a thousand words.
A visual presentation goes hand-in-hand with the conversational tone you should target when producing content for your business.
Just look at how www.spincasino.com uses visual techniques to promote their introductory offer.
Repurpose Content
Extending the life of your content is a great way to improve visibility and utilize already created tools.
For example, if your social media post receives positive feedback or has an article that gets many views, why not reuse it in other forms?
This can include re-sharing on Facebook and Twitter, turning it into an infographic, or even using it as an introduction to a brand new blog post.
Entertaining your Audience
The best way to get your brand out there is by making people want to share it with friends and family.
Making a joke or being viral doesn't always work, but something entertaining and funny can impact.
As you are reading through this list of things you can learn from your competitors, think about presenting the information.
Are there any ways to make it humorous or unexpected?
Focus on Quality over Quantity
There is no shame in producing only a few pieces of content.
Many companies promote their products by releasing an eBook or whitepaper, where they have done all the research for you to save you time and money.
If you think about it this way, quality over quantity could be an extremely effective strategy in attracting new customers to your business.
If you still have any question, feel free to ask me via comments.
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