May 17, 2022

Meta Lists 6 Culture Codes For Advertisers

Facebook parent company Meta has disclosed 6 culture codes that every advertiser should follow to perform better on Facebook.

Meta has published a report that shows how professional content performs better than regular content.

Meta Lists 6 Culture Codes For Advertisers: eAskme
Meta Lists 6 Culture Codes For Advertisers: eAskme

Why is there culture change?

  • The reason is that most people are using smartphones to access Facebook, and now Facebook has more audiences.
  • Another reason is that brands should share more content regularly to stay connected with their audience.

In recent years, things like smartphones, 4g/5g, pandemic, lockdown, remote jobs culture, Reels, etc., have also changed the social media culture.

People are more interested in sharing real-life events.

YPulse report shows that 79% of users do not prefer to see perfect images in ads.

It is time to understand these 6 culture codes released by Meta for brands.

Real People with Real Stories:

The audience understands the difference between ads and reality. They want more real content than perfect ads.

Brands should use real customers or employees to improve the potential of their ads.

When someone else shares your story, it becomes authentic.


Brands should follow social media platform language to stay relevant and effective.

When we say social media language, it does not mean writing or speaking.

Still, it is about recognizing user behavior on social media platforms and creating ads according to that.

Build Relationships:

Forging strong relationships with influencers and content creators.

People trust influencers or creators they are following more than your ads.

You should make content creators or social media influencers talk about your product, services, or brand.

Give the creator freedom to tell the story in his way. It is the perfect way to create influential stories about your brand.

Take users behind the scenes:

Taking users behind the scenes is another way to build trust and show them what is happening.

Show them how you are creating content and what it takes.

Use Lo-Fi Techniques:

Use Lo-Fi techniques and tools to create real-life images, videos, etc.

You do not need perfection; you need the reality to show in your ads.

Use Humor:

Humor is always the best way to relate with your audience.

Everyone loves humor, which is why some brands are using funny ads, cartoon characters or comedians, etc.

You can create humorous content or hire someone good at doing the job.


Social media and its culture are always changing. It takes more than one thing to make that shift.

Brands must stay updated and relevant to their customers.

Use these culture codes to improve your marketing strategies on Facebook.

If you have any question, do let me know via comments.

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