Showing posts with label Facebook Features. Show all posts
Showing posts with label Facebook Features. Show all posts

Tuesday

4 Meta Ranking Signals for Videos Distribution on Facebook

Meta has revealed 4 ranking signals for videos on the Facebook platform.

If you have ever seen videos on Facebook or uploaded videos on Facebook, then you should know that Facebook is using some algorithm to rank videos on their network.

4 Meta Ranking Signals for Videos Distribution on Facebook: eAskme
4 Meta Ranking Signals for Videos Distribution on Facebook: eAskme

 

Now, we know what the Meta ranking signals are for videos and how the algorithm decides which video comes on the first page of the Facebook feed.

4 Meta Ranking Signals for Videos Distribution on Facebook:

The 4 most influential video ranking signals are:

  • Originality
  • Video Attributes and User Behavior
  • Audience loyalty and Intent
  • Engagement

You will learn everything about these 4 video ranking signals on Facebook.

According to Meta, Facebook prefers original content and improves loyal and intentional content consumption. You can turn your viewers into your fans with entertaining, authentic, and enduring videos.

It clearly states that you should create original content to attract viewers and build a loyal audience.
But, here is more that you must understand.

Originality:

Original content should have your brand voice and value. You can edit videos but add content not available anywhere on Facebook.

Facebook video algorithms prefer content with originality.

You can publish videos written, directed, edited, or published by yourself.

Duplicate content and producing repurposed clips or mass-produced content will hurt your originality ranking signal.

Video Attributes and User Behavior:

Facebook algorithms prefer videos with specific attributes that inspire viewers to view more of your content.

You should make longer videos on Facebook that make people view your videos and increase user engagement.

Facebook reduces your video distribution if your videos are clickbait or more like a slideshow.

Audience loyalty and Intent:

Facebook algorithm for videos considers audience loyalty and Intent to rank your videos.

Loyalty is when people search for your brand and videos or visit your page directly to watch more videos.

You can increase audience loyalty and Intent by creating bonus content and optimizing videos for Facebook search.

Engagement:

Facebook prefers videos that get maximum and meaningful engagement.

To be eligible for engagement signals, videos should get meaningful interactions, more social shares, and more engagement.

Facebook will reduce video distribution of Videos with engagement bait and manufactured sharing.

Your Facebook video ranking signal also affects your ability to monetize your videos.

Videos that fail to comply with Facebook ranking signals will lose the ability to display in-stream ads.

Conclusion:

Facebook has shared these 4 Meta ranking signals for videos to make creators aware of the content they should create and the type of engagement they need.

If you want to monetize your videos or improve distribution, you should create meaningful and original content that attracts viewers, boost engagement, and turn visitors into loyal audiences.

Still have any question, do share via comments.

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Sunday

Meta's New Automation Tools Update to Improve growth and Increase Sales

Meta automation tools will help advertisers get the maximum of their ad spends.

With new Automation tools, advertisers and small businesses can multiply their growth.

Meta's Advantage and advertising technologies will help your business to create ads from Facebook pages.

Meta Advantage+ Automation Tools to Improve growth and Increase Sales.: eAskme
Meta Advantage+ Automation Tools to Improve growth and Increase Sales.: eAskme

Advantage+ is the most advanced automation and AI technology for Meta advertisers to automate their ad campaigns. You can you Meta ad automation to create single ads.

Meta's Advantage+ will offer new features like app campaigns, shopping campaigns, etc.

Here is what every Meta advertiser should know!

Meta's New Automation Tools to Improve growth and Increase Sales:

Meta Advantage+ for Ads:

Advantage audience and Advantage+ creative will help small businesses to create engaging ads for their Facebook page.

Advantage+creative will change your ad for each person according to his interest. It means every time a new user views your ad, he will see your ads' unique and interesting version.

This will improve user response to your ads.

With Advantage Audience, small businesses can target audiences with relevant ads. Meta will offer personalized ads for your ad campaigns.

You can use Advantage+ creative and Advantage audience from now.

Advantage+ Shopping ad campaigns:

With Meta Advantage+, advertisers can quickly learn what works for their shopping ad campaigns.

You will see up to 150 creative ad combinations with the help of Advantage+.

When running different versions of your ads, you can easily identify what is working and what is not working for your business.

With this information, you can easily optimize the budget for your shopping ads.

From 15th August 2022, advertisers can access Advantage+ shopping campaign features.

Later, meta will also add a checkout shop feature to let advertisers ad shops.

Meta Advantage+ App Campaigns Updates:

Meta is improving Advantage+ will a series of updates, such as;

  • 7-day click attribution.
  • Improved stability and asset pairing.
  • Split testing.
  • Ad report insight.

What is there for Advertisers?

Since Apple has blocked trackers on iOS devices, Facebook/Meta has faced slower growth in ad revenue.

For the first time, Meta has reported a decline in ad revenue. And they are ready to fix this.

With Ai, Automation, and Advanced targeting features for advertisers, Meta plans to increase ad revenue.

Conclusion:

Meta is offering better targeting features and ad campaign optimization to advertisers. The focus is to improve ad revenue and optimize ad budgets for small businesses.

It will be good to see what will happen in the next Meta quarterly report as advertisers can use more features with Advantage+.

What do you think?

Do you think Meta Advantage+ upgrades will help businesses?

Do share your thoughts via comments.

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Wednesday

Facebook Live Shopping will Shut Down on October 1st, 2022

Facebook has announced that Live shopping on the Facebook platform will shut down on October 1st, 2022.

Starting October 1st, 2022, you can no longer host live shopping events on Facebook.


Facebook Live Shopping will Shut Down on October 1st, 2022: eAskme
Facebook Live Shopping will Shut Down on October 1st, 2022: eAskme

Facebook live will still be there, and you can still host live events, but you will not be able to tag products or product playlists in your Facebook live events.

Why Facebook is Shutting Down Live Shopping feature?

According to Facebook, consumer behavior has shifted to a short-video format known as reels. Reels are already top-rated on Instagram and Facebook.

You should know that Facebook launched Live shopping in August 2020 to empower retailers and make shopping easier for users. But, within a year, they are ready to remove this feature.

The end of the Facebook Live Shopping feature can be brutal to digest for those already using it to boost their sales or spread awareness about their products.

Now, you must choose other ways, such as Facebook ads, to promote their products on the Facebook platform.

You should note that you can still use the Live shopping feature on Instagram only.

Meta has shifted their focus to short videos. Reels are getting popular and most engaging content on Facebook and Instagram.

Now Meta wants you to use Reels and Reel ads on Instagram and Facebook to promote your products.

Reels should be your tool to spread awareness about your blog, website, brand, or products.

You can even monetize reels to earn money by using paid advertisements.

As Facebook has announced the end date for the Live Shopping feature, it allows you to download your previously shared videos in Creator Studio or your business page.

Conclusion:

Facebook constantly experiments with many features to understand where users engage most. 

Only those features can live on the platform that attracts users and engagement.

What do you think about this update?

Have you ever used Facebook Live shopping Events?

Do you use Facebook Live to promote your business or services on Facebook?

Do share your thoughts via comments.

Don't forget to join the eAskme newsletter to stay tuned with more Facebook updates.

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Tuesday

Meta Lists 6 Culture Codes For Advertisers

Facebook parent company Meta has disclosed 6 culture codes that every advertiser should follow to perform better on Facebook.

Meta has published a report that shows how professional content performs better than regular content.

Meta Lists 6 Culture Codes For Advertisers: eAskme
Meta Lists 6 Culture Codes For Advertisers: eAskme

Why is there culture change?

  • The reason is that most people are using smartphones to access Facebook, and now Facebook has more audiences.
  • Another reason is that brands should share more content regularly to stay connected with their audience.

In recent years, things like smartphones, 4g/5g, pandemic, lockdown, remote jobs culture, Reels, etc., have also changed the social media culture.

People are more interested in sharing real-life events.

YPulse report shows that 79% of users do not prefer to see perfect images in ads.

It is time to understand these 6 culture codes released by Meta for brands.

Real People with Real Stories:

The audience understands the difference between ads and reality. They want more real content than perfect ads.

Brands should use real customers or employees to improve the potential of their ads.

When someone else shares your story, it becomes authentic.

Language:

Brands should follow social media platform language to stay relevant and effective.

When we say social media language, it does not mean writing or speaking.

Still, it is about recognizing user behavior on social media platforms and creating ads according to that.

Build Relationships:

Forging strong relationships with influencers and content creators.

People trust influencers or creators they are following more than your ads.

You should make content creators or social media influencers talk about your product, services, or brand.

Give the creator freedom to tell the story in his way. It is the perfect way to create influential stories about your brand.

Take users behind the scenes:

Taking users behind the scenes is another way to build trust and show them what is happening.

Show them how you are creating content and what it takes.

Use Lo-Fi Techniques:

Use Lo-Fi techniques and tools to create real-life images, videos, etc.

You do not need perfection; you need the reality to show in your ads.

Use Humor:

Humor is always the best way to relate with your audience.

Everyone loves humor, which is why some brands are using funny ads, cartoon characters or comedians, etc.

You can create humorous content or hire someone good at doing the job.

Conclusion:

Social media and its culture are always changing. It takes more than one thing to make that shift.

Brands must stay updated and relevant to their customers.

Use these culture codes to improve your marketing strategies on Facebook.

If you have any question, do let me know via comments.

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Wednesday

Meta Has Launched Facebook Reels in 150+ Countries!

Meta is rolling out Facebook Reels globally and making it a better competitor of TikTok.

Facebook Reels are not new, but now they are available globally.

Meta Has Launched Facebook Reels in 150+ Countries: eAskme
Meta Has Launched Facebook Reels in 150+ Countries: eAskme

Facebook is trying to compete with TikTok with the help of Facebook Reels.

Not only Facebook Reels buy meta has also launched various editing and monetization opportunities for creators.

TikTok is the most extensive small video social network with billions of active users worldwide.
Videos are not only for entertainment but also for advertising and branding.

After seeing the success of TikTok, Meta has also introduced Instagram Reels in 2020 and Facebook Reels in 2021.

Facebook Reels are available globally, offering more ways to edit and monetize Facebook reels or videos.

More Video Editing Features:

Creators on Facebook can use the following editing features:

  • 60-seconds Reels.
  • Remix Reels.
  • Save Reels as a draft.
  • Video Clipping on Facebook.

New Places to Create and Discover Reels:

You can see or create Reels in many places, such as:

Reels in Feed:

You will see a new Reels label. You can find this label at the top of the feed.

Suggested Reels in Feed:

You will see suggested reels in some countries.

Reels in Stories:

You can share reels to Stories and create Reels from existing stories.

Reels in Watch:

You can watch Reels on Facebook Watch.

Conclusion:

Facebook reels and Instagram Reels are the biggest competitors of TikTok.

Meta is trying to grab market share from TikTok and boost user engagement and time spent on the platforms.

It is good to see if, with the help of these new features and worldwide availability can make Meta grab more users from the TikTok user base.

You should know that Facebook users spend half of their time watching videos on Facebook and Instagram. So, it is sure that Reels is the future.

And this is why Meta is so serious about making Facebook Reels and Instagram Reels feature-loaded and user-friendly.

Still have any question, do share via comments.

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Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online entrepreneur. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.

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