Interview with Cendrine Marrouat (Social media coach, blogger, curator, and author) : Journey of a Professional Blogger


Today I am going to introduce you with one more power blogger Cendrine Marrouat. Interviews are the great way to know person, her struggle, life journey and achievements. It make all of us strong and also give inspiration to create our own world of happiness.

This is the 23nd edition of powerful, successful and inspirational interviews in the series of Journey of a Professional Blogger, interviews on EASKME.com.
  1. Interview with Dana Sibilsky
  2. Interview with Rene Rude
  3. Interview with Anum Yoon
  4. Interview with Okiemute Omuta
  5. Interview with Kristin
  6. Interview with Priya Sharma
  7. Interview with Lukasz Zelezny
  8. Interview with Angela Alcorn
  9. Interview with Vinton Samms
  10. Interview with Leticia Perez
  11. Interview with Jennifer Peaslee
  12. Interview with Kari
  13. Interview with Deborah
  14. Interview with David Leonhardt
  15. Interview with Marisa Sanfilippo
  16. Interview with Sasidhar Kareti
  17. Interview with Romano
  18. Interview with Steve Counsell
  19. Interview with Alex Young
  20. Interview with Paul Manwaring
  21. Interview with Sef
  22. Interview with Maxwell Ivey
  23. Interview with Sarah Taher
Today we are going to publish interview with a professional Blogger, Cendrine Marrouat (Social media coach, blogger, curator, and author).
Interview with Cendrine Marrouat (Social media coach, blogger, curator, and author) : Journey of a Professional Blogger : eAskme
Interview with Cendrine Marrouat (Social media coach, blogger, curator, and author) : Journey of a Professional Blogger : eAskme
Other people are reading : How a blogger is a Baahubali

Q. Please share about yourself and your story to enter in blogging?

Ans: My name is Cendrine Marrouat and I'm originally from France. I moved to Canada in 2003.    My blogging career started in 2005, when I decided to share my poetry with the world. It was a time when blogging was still mostly about sharing diary-like thoughts. The big social networks were MySpace, BlackPlanet and Orkut, and IRC chatrooms were the way to go when it came to networking.

My formative years were full of challenges. I opened several blogs, but nothing ever worked. Traffic was very low. After a couple of months, I always found myself wondering what I was doing wrong. So, I deleted the blogs and started new ones, hoping that I would eventually crack the code.
In 2008, I discovered Facebook and Twitter. I also met a few people who encouraged me to look at things differently and continue blogging.

I spent most of the following year networking, doing research on branding and marketing, attending webinars, reading blogs from experts, and observing social networks. My knowledge of social media solidified.

Also See : Make Money Blogging : infographic

When I revived Creative Ramblings, a social media blog I had started a year earlier but left on the back burner, I realized that I had finally found the way to establish my name as a trusted professional.
By the end of 2010, traffic to my blog had increased at least tenfold. Of course, the number still paled in comparison to some of the most renowned blogs in my field. However, it was a clear improvement, which boosted my morale.

In April 2013, I decided to replace Creative Ramblings with a more focused blog. Social Media Slant (http://socialmediaslant.com) is for small business owners and solo-preneurs who need help with social media but have small budgets. I share no-nonsense tips and advice, stats, news, and tools. It has been my most successful venture so far.

When you are dedicated to your craft, people notice. In July 2014, Paper.li hired me to contribute weekly content for their blog. (http://blog.paper.li/author/cmarrouat/) A few months later, I also became a paid contributor for the B2B News Network
(http://www.digitaljournal.com/b2bnn/author/cendrine-marrouat/)

Over the years, blogging has also opened the door to conferences, presentations, and workshops. And in May, when I released The Little Big eBook on Social Media Audiences: Build Yours, Keep It, and Win (http://www.amazon.com/Little-eBook-Social-Media-Audiences-ebook/dp/B00KAQZJ28), my second social media book, I did not need to promote much. People bought copies because they recognized my name.

Q How the idea to make your own blog came in your mind? How you found the right people to develop it and what big obstacles you faced?

I think it was a natural decision, rather than an idea. At first, I didn't really think about a blog as anything more than an updated website. And it was a time when, as mentioned previously, people just shared their thoughts with the world. If your friends and family read your stuff, it felt grand.

At the time, I didn't find anyone to develop my blog and decided that learning on my own would be better. a) My wallet was very small and b) research and details have always been my fortes. As a perfectionist, I still spend hours on small things that I know will have a big impact on the user experience.

In terms of big obstacles, I didn't face many. That's because the choices and information available were limited. You had to use WordPress (or a similar blogging platform) or build your entire website with code. And honestly, 99% of bloggers were not into making money from their writing. So, you just created your blog and posted content.

If I were to start today, I highly doubt I would do it. Or rather, I would approach things very differently. There is too much content, and there are too many bloggers who cover the same topics in the same way. It's hard to stand out without a strategy!

See : Blogging Goals of eAskme

Q. Can blogging really change someone`s life?

Ans: It can, and even if you don't plan to make money from it. I know it has changed my life in many ways.

Through blogging, I have made some great friends and met peers with whom I have partnered on projects. As mentioned earlier, blogging has landed me gigs that pay for all my bills and allow me to enjoy myself a lot more than when I had a "regular" job.

Also See : Why Every Business Should be Blogging

Also, the joy of knowing that I can help others is priceless.

For blogging to have a positive impact on your life, ask yourself what you want to achieve. 

Q.  What are your favorite Internet marketing tools?

Ans: I love testing new tools. You can see a huge list here: http://socialmediaslant.com/tools-services-business/

My favorites remain Swayy, Google+, and Feedly to find great content. I use Buffer, Scoop.it, Google+, and Paper.li, to curate my favorite posts.

Also See : How to Develop a Successful Content Marketing Campaign

Twitter is fantastic to build relationships, especially via chats. Productivity-wise, I work from my Gmail inbox. It's a habit from my days as a journalist.

Finally, Google Drive is the best tool for collaboration and teamwork. 

Q. What is your daily schedule? And how do you maintain your tasks?

Ans: I could write a book about that.

My day usually starts with emails and content curation.

Next is writing. I'm notorious for being a slow writer. While some bloggers have the uncanny ability to craft a 500-word post in a couple of hours, I settle for an average of six. So, I will usually start one day and finish the next.

See : 
How to Schedule Your Pins on Pinterest
How to Schedule Tweets
How to Schedule email in Gmail

Since connecting with my audience is very important to me, I'll spend some time on Twitter, Google+, Instagram, LinkedIn, and Quora. I don't just respond to direct mentions. I also comment on other people's posts and share them.

Finally, there is also social media monitoring, as well as social media classes and coaching. 

Q. Blogging have different definition for different person. What is it for you?

Ans: It is hard to answer this question without looking or sounding a little over the top.

To me, blogging is about learning to accept who you are. It is about getting out of your comfort zone, having the guts to share your thoughts with the world, and making a statement about what you stand for.

Also See : Steps to Make Money Blogging

Blogging has also taught me to be a more business-savvy person. I always find myself thinking of my readers and how my words and vision in each post will ultimately impact them. Will they apply my tips and advice? Will they use my recommendations? What makes them comment or contact me? 

Q. Which are your favorite blogs?

Ans: Here is a short list: (I have many)
  • Danny Brown - http://dannybrown.me/
  • Suzan St Maur - http://howtowritebetter.net
  • Mallie Hart - http://gocreativego.com/
  • Seth Godin - http://www.sethgodin.com/sg/
  • Brooke Ballard - http://www.b2onlinemedia.com/
  • Jenn Herman - http://www.jennstrends.com/
  • Kelly Hungerford - http://kellyhungerford.com/
  • Ileane Smith - http://basicblogtips.com/
  • Janine Beattie - https://about.me/janine.beattie
  • Mandy Edwards - http://memarketingservices.com
  • Mike Sansone - http://www.converstations.com/ 
Q.  How much time do you spend on social media promotion and SEO of your blog?

Ans: I have never paid attention to the time I spend. If I were to do that, I would scare myself. lol
Social media promotion happens even when you curate content. Your word is your bond, so whatever you share on social networks becomes attached to your brand.

When it comes to SEO, I write for human beings, and not search engines. I have optimized my blog minimally, of course, based on expert recommendations. And mobile-friendliness and fast loading times play a very important role. 

Q. How much time do you spend for blogging daily?

Ans: I talked about that in a previous questions. But I would say at least three hours. Some days, it is more.

Research is not included in that number. Sometimes, it takes a long time to find reliable sources to use. When it comes to social media studies, it's the wild wild west.  

Also See : Open Letter to Bloggers

Q.  Finally, I would love to have your message for my readers and any suggestions for newbies?

Ans: If you want to become a successful blogger, strategize, know who you want to target, be consistent, and work hard.

Do not expect results in two weeks or three months. You will be disappointed. The most prominent bloggers did not pop up on the scene out of the blue. They have been at it for years.

And most importantly, stop fearing mistakes. They are here to teach you very important lessons that you can then share with your audience. 

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