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Showing posts with label LinkedIn Pages. Show all posts
Showing posts with label LinkedIn Pages. Show all posts

Sunday

LinkedIn Has launched 3 new features for LinkedIn Pages

LinkedIn pages have received 3 new updates to help businesses engage with their audiences better.

LinkedIn pages are an important part of LinkedIn marketing strategy.

Companies not only display service, site links, rates, images, contact info, etc. but also build loyal followers on LinkedIn.

LinkedIn Has launched 3 new features to LinkedIn Pages, Post Templates and Clickable Links, Pinned Comments, Page Commitments: eAskme
LinkedIn Has launched 3 new features to LinkedIn Pages, Post Templates and Clickable Links, Pinned Comments, Page Commitments: eAskme

Businesses on LinkedIn are using pages to engage with their audiences with the help of post templates, pinned comments, and page commitments.

LinkedIn has launched the following features for LinkedIn pages:

Post Templates and Clickable Links for LinkedIn Pages:

Businesses on LinkedIn can now use custom templates to create engaging content for LinkedIn pages.

You can find these LinkedIn post templates in the LinkedIn app.

To use the LinkedIn post template:

  • Go to the LinkedIn page and start creating the post.
  • Click on the “use template,” button.
  • Customize the post template according to your brand and content.
  • You can edit the background and add clickable links, text, and font.

Pinned Comments for LinkedIn Pages:

Businesses can pin the most favorable comments to highlight it.

Pinned comments feature will help LinkedIn pages to keep the conversation active.

You can change pinned posts whenever you want.

Page Commitments for LinkedIn Pages:

A new “our featured commitments” section is now available on LinkedIn pages.

With this feature, your Business LinkedIn page can display important values for partners and job seekers.

These commitments will display in the About section of your LinkedIn page.

You can add the following commitments.

  • Career growth and learning.
  • Diversity, equity, and inclusion.
  • Environmental sustainability
  • Social Impact
  • Work-life balance

You can host content demonstrating values, blog posts, certifications, reports, and videos.

Conclusion:

LinkedIn making it easy for businesses to use LinkedIn Pages for business growth and audience targeting.

Use these features wisely to grow your LinkedIn presence.

If you still have any question, feel free to ask me via comments.

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Tuesday

LinkedIn has Introduced Newsletter for Business Pages

LinkedIn has launched Newsletters for business pages.

LinkedIn is not the only network offering newsletter features; Twitter newsletters are already there.

LinkedIn Newsletters work as long content formats that only subscribers can access.

LinkedIn has Introduced Newsletter for Business Pages: eAskme
LinkedIn has Introduced Newsletter for Business Pages: eAskme

If you are into blogging or marketing, you are already familiar with email marketing and building email lists.

LinkedIn makes eMail newsletters available on social networks for your business page followers.

LinkedIn newsletters are part of LinkedIn articles for pages.

LinkedIn’s articles for pages were introduced to boost user engagement on Business pages and spark conversations.

Now, Newsletters will add a subscription feature to business pages on LinkedIn. It will help followers to get upcoming articles.

LinkedIn newsletters will help you build loyal followership and help your followers stay updated with your current updates.

How to create LinkedIn Newsletters?

  • Go to your LinkedIn business page.
  • Write an article and select “Create a Newsletter.”
  • Publish a newsletter to display in your feed and notify your followers.

You can also use analytics to review the performance of your newsletters.

If your followers find your articles interesting and want more updates from you, they will subscribe to your newsletters.

Creating a series of articles will help you gain followers interested in similar content. In addition, your newsletter subscribers will get a notification about the following published article.

LinkedIn has tested newsletters with Zoom, Insider, and news publisher brands.

Boost communication:

LinkedIn allows you to create business pages and publish relevant content. In addition, you can write lengthy articles or publish short content on your pages.

To get better results with newsletters, you should create a series of articles related to one topic and publish them.

LinkedIn newsletters will help you build a targeted audience.

Conclusion:

LinkedIn is the most successful professional social network. It is where you can find business opportunities, find jobs, gain followers, and build authority. Articles for Pages and Newsletters are helpful in this direction.

Only qualified business pages can access newsletters and articles on LinkedIn.

As newsletters are still new for LinkedIn, it is good to see how users react to this feature.

What do you think?

Do you think LinkedIn’s "Newsletter” is useful?

Share your thoughts via comments.

Share this post with your friends and family.

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Other handpicked guides for you;

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Monday

LinkedIn Added New Features Company Pages to Attract Talent

LinkedIn company pages are helping businesses to attract new Talent.

LinkedIn is now adding new features to company pages. These new features will help brands to gain competitors' insight, effectively communicate, and attract Talent.

The job market is one of the most competitive markets.

LinkedIn has Added New Features to Company Pages to Attract Talent: eAskme
LinkedIn has Added New Features to Company Pages to Attract Talent: eAskme

The Great Resignation has made businesses think about the Great Reshuffle. As a result, people are trying to change their way of work.

People are looking for better jobs and are more interested in remote positions.

Businesses are working on improving communication with employees.

The focus is on creating a strong connection with current employees.

New LinkedIn company page features will help brands.

Here are the latest features for LinkedIn Pages:

My Company Tab:

LinkedIn has updated the "My Company" tab. Now you will see new ways to communicate with employees and boost engagement.

LinkedIn's "My Company" page is for employees only. However, it is an opportunity for businesses to improve communication and relationship.

The new update will make businesses:

  • Curate content
  • Send notifications
  • Show dynamic visualization of resharing.

You can find the "My Company" tab if your business page has more than 201 employees.

On the "My Company" tab, you will also find:

  • Employee milestones
  • Popular content.
  • Recommendations.
  • Analytics.

Workplace Policy Sharing:

New Talent is more interested in workplace policies than money and benefits.

People want to work with companies that allow remote working or have a flexible work schedule.

Employees are:

  • 3.4 times more interested in balancing personal obligations and the workplace.
  • 2.6 times more interested in working for the employer.
  • 2.1 times more interested in recommending working for employers.

Transparent policies help attract new Talent and satisfy current employees.

LinkedIn business pages can now communicate pay adjustments, vaccines, and remote work policies with their employees.

You can find policies on the right side of the LinkedIn Page Header.

How Business Page Compares to Competitors:

You can check competitor analytics using the Analytics tab.

This feature allows you to add up to nine competitors and compare them with your performance.

LinkedIn is adding more features to make it easy to use platform for both businesses and employees.

Conclusion:

Do you have a LinkedIn Business page? What do you think about these updates?

Which LinkedIn features you find helpful?
 
There will be more updates and features joining LinkedIn in the coming days, weeks, or months.

Stay tuned with us to stay updated.

Don't forget to like us FB and join the eAskme newsletter to stay tuned with us.

If you find this article interesting, do share it with your friends and family.

Other Handpicked LinkedIn Guides for You;

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Tuesday

LinkedIn Pages Can Publish Articles as Long-Form of Content?

LinkedIn’s latest update has added a new feature to LinkedIn pages.

Now LinkedIn pages can publish long-form of content or full-length articles.

LinkedIn’s Articles for Pages feature to allow the page admins to write and publish long content. It is the first time since that LinkedIn pages have been getting such a feature.

LinkedIn Pages Can Publish Articles as Long-Form of Content?: eAskme
LinkedIn Pages Can Publish Articles as Long-Form of Content?: eAskme

There is no character limit to the articles.

LinkedIn Pulse has published that Company pages on LinkedIn can also produce video content, live content, and run campaigns using LinkedIn ads.

This LinkedIn update has launched 3 new features such as;

  • Articles for Pages
  • LinkedIn live events
  • Ways to measure and optimize branding with LinkedIn ads

Here is everything you must know about these new features.

Articles for Pages:

LinkedIn users are already publishing articles from their accounts.

For the first time, LinkedIn company pages can also create and publish long-form content without any restriction.

LinkedIn articles for Pages offer detailed audience insight. You can check user engagement.

You can publish content as quickly as you publish it on your profile.

How to Publish articles on LinkedIn pages?

  • Go to your LinkedIn page.
  • Open Super or Content admin view.
  • Click on “Write an article” displayed under “Start a post.”
  • Write and publish the content.

LinkedIn Live Events:

LinkedIn is improving “LinkedIn events” and “Schedule LinkedIn Live” features to improve user engagement.

In LinkedIn Live Events, the company has combined the features of event planning and live streaming.

The new feature allows companies to:

  • Target audience with Livestream promotion.
  • Send notifications to followers and registrants.
  • Get the view from LinkedIn users.
  • Share replies.

LinkedIn’s Live Events update will add more features to it, such as;

  • Less number of followers to start LinkedIn Live event.
  • Automated LinkedIn Live applicants review.
  • All admins can go live.
  • Expanded registration form
  • Lead management.

Brand Awareness Optimization and Awareness:

Three features will help the brand spread awareness and measure the result.

Brand Lift Testing:

With the Brand Lift Testing feature, companies can measure the result of LinkedIn ads.

Reach Optimization:

Companies can optimize the reach of LinkedIn ads.

It will help the brand to target the potential audience.

Forecasting and Reporting:

You can check predicted frequency and reach to run the brand awareness campaign.

What do you think?

Which LinkedIn features you find helpful?
 
There will be more updates and features joining LinkedIn in the coming days, weeks, or months.

Stay tuned with us to stay updated.

Don't forget to join the eAskme newsletter to stay tuned with us.

If you find this article interesting, do share it with your friends and family.

Other Handpicked LinkedIn Guides for You;

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Man Behind eAskme

Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online entrepreneur. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.

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