February 06, 2022

On-Page Optimization Techniques that Google Hates [Updated 2024]

SEO professionals understand the importance of various SEO tactics to improve overall SEO performance. To improve SEO results of your blog or website you need to focus on on-page optimization techniques, off-page optimization, research strategy, creative blog names, work on search engine value and eagle eye concept for everyone.

On-Page Optimization Techniques that Google Hates: eAskme
On-Page Optimization Techniques that Google Hates: eAskme

Other people are reading: Why you should Hire SEO professionals?

Every SEO must develop skills to improve search engine presence.

When it comes to doing SEO, the white hat SEO strategy is the best strategy. But some SEO professionals still try to trick Google or other search engines by over optimizing content or some even ignore every level of optimization.

I never recommend you to go black hat or any other hat. Just stick to White hat techniques of SEO. You need to identify the difference between white hat and black hat SEO.

In the past few years search engine optimization changed a lot. I have already shared about the completely outdated SEO practices you must avoid.

It is time to dig deeper and find out the on-page optimization techniques that Google hates a lot.
Google strictly forbids some techniques. It is time to uncover these.

Keyword Stuffing:

On-Page Optimization Techniques that Google Hates: eAskme

If you are a professional marketer or SEO professional, then you already know the value and importance of content marketing. There are so many things that marketers have to do to get the content on the top in search results.

Keyword stuffing was the first thing on the list that Google has banned. Keyword stuffing was one of the most common mistakes done by marketers and bloggers;
  1. Research topic you want to rank
  2. Produce quality content with focus keyword
  3. Add same keywords multiple times.
  4. Use keyword Meta tag and fill it with keywords.
Writers or content marketers were using the same keyword phrase again and again.

To stop this Google has introduced Google Panda update. Google Panda update was to check on-page optimization techniques and banish poorly optimized content.

Since 2017, Google has developed the algorithms that can quickly identify the low-quality content and beat the sites with thin or copy content. So many websites were affected with these updates and some sites gone out of business.

You can also do it by yourself if you understand SEO. You can easily learn SEO in UK.


Google wants you to focus on user-friendly content.

Focus on writing content for readers. Write content that provides an instant solution. The keyword should be your second priority. Even when you are using keywords use them wisely.

Do not exceed the keyword density of more than 3%, use LSI keyword and synonyms. Focus on creating content with long tail keywords.

Get rid of Spammy links and tags:

On-Page Optimization Techniques that Google Hates: eAskme

Every website must have header, body and footer.

Footer is essential for every website.

In the footer, you will find essential information links of essential pages, contact us form, a subscription option, social sharing widget, copyright information, links of other important sites or related sites etc.

But many bloggers and marketers do link stuffing in the footer. Which looks unnatural and hardly usable for a visitor?

Everything that messes with user-friendliness receives a lousy hit from search engines. Google has created Panda to beat poorly structured sites and Penguin to beat sites doing links and tags manipulation.


The best way to save your site from Google updates is to avoid spammy footer.

Only display relevant information in Footer such as contact information, navigation, address, copyright license, a subscription option, social media channels etc.

Link Cloaking:

On-Page Optimization Techniques that Google Hates: eAskme

Link cloaking is one of the most common SEO strategy followed by the deep web. In link cloaking the anchor text talk about something else but link directs you to some non-relevant site.

Marketers were using link cloaking for various reasons such as;
Most of the Black Hat SEOs use link clocking to attract instant traffic. Many times marketers use behind the scene codes and server-side scripts to target different search engine spider IPs.

Google and many other search engines do not support clocking practice. Still, many black hat SEOs are using this technique.


The only thing you can do is to avoid link cloaking.

Internal linking:

On-Page Optimization Techniques that Google Hates: eAskme

I have always shared the importance of internal linking , but at the same time, you should not overdo it.

Repeated internal linking can be alarming. It can bring Google to penalize your site for over optimization.

Keyword rich anchor text can do more harm than good if you overdo it.

Using the same keyword to link the same page will cause issues in SERP.


Rather than using exact match anchor text or keywords to link internal pages, use simple words and queries that will explain to the visitor what the link is all about.

When linking to internal pages make sure that each link carries value for the reader.

Creating different pages for every single keyword variation:

On-Page Optimization Techniques that Google Hates: eAskme

Each keyword has a lot of variation and queries.

Some professionals believe that by creating a page for each query they can generate more traffic, but this is not true.

There was a time when you can easily use multiple variations of the keyword to stuff the article. But now it can bring Google to penalize your site.


As I already shared you should avoid keyword stuffing.

You should focus on selecting a proper keyword, analyze the topic and context, create content based on user intent.

Remember: Over optimization can cause serious issues. Panda, Penguin, rankbrain and Hummingbird will bite your site for over optimization.

Also, never create separate pages for keyword variation. Create content that adds value to the user experience and builds trust.

Create visually appealing content with structured data.

Content Swapping

On-Page Optimization Techniques that Google Hates: eAskme

Content swapping in the worst of all SEO tactics. It is not only bad for your visitors but also bad for your reputation.

Now you may want to know how content swapping worked.

In content swapping tactic a publisher publishes content on a site. When Google index that content publisher delete that page from indexing and swap content.

This way they bring the organic traffic to totally non-valuable content.

These days if you follow this practice then Google will immediately stop indexing your site.


The only fix for this is to create content that provides value. Google hates sites that try to manipulate the search results.

Final Words:

Google has launched many updates till now to force webmasters to create only content which is valuable.

If you want to rank in Google search results, then you must follow what Google says and stop following what Google hates.

When creating content or optimizing content with SEO, focus on long-term goals.

As long as you can deliver value to the readers, no one can stop your business from growing.

Remember: visitors are the future, not the tricks.

If you still have any question, feel free to ask me via comments.

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