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5 Big Content Trends for 2020

In 2020, SEO and Content marketing are going to touch new heights and open new doors of opportunities for the marketers and clients.

This is the time of the year when marketers start planning to better their cornering skills by adding valuable skills, preferences and habits in their routine.

Content quality is thriving to display better content which is strategically optimized to serve the audience in the best possible way.

5 Big Content Trends for 2020: eAskme
5 Big Content Trends for 2020: eAskme

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Content is not just a type of marketing but is everything now.

Content marketing is the need of every big or small business.

Your content may or may not have worked perfectly in 2019, but it does not matter anymore as soon as you are going to say hello to the year 2020.

Excitement is rising among bloggers, marketers and webmasters to find out what are the next significant content trends in 2020.

Visuals:

2019 has already proven the value of using creative visuals in your content.

The need for impressive images, infographics, gifs and even videos is rising. This has also increased the demand for high-end visual platforms.

Visuals: eAskme

Marketers and webmasters are looking for new and unique images to use in their content.

Interactive and dynamic images are in high demand.

With the social media supremacy, it is essential not only for marketers but every single person using any social media network to use images or videos to boost the social reach.

YouTube, Snapchat and Instagram are getting more popular day by day.

YouTube is getting more interaction than Facebook.

This tells how important it is to use creative and memorable visuals in 2020.

People are even creating their gifs to use on social media channels.

Now your creating is not limited to external sources; you can use your images of gifs.

There are endless possibilities for how you can use visuals.

In 2020, webmasters and marketers will experience the high need for branded and unique visuals.

Storytelling and Video Content:

In 2019, Video platforms became the necessary part of our lives.

AR, creative visuals and YouTube have experienced remarkable growth.

And, the same will be there in 2020 also.

Hubspot content trend survey tells that 62% of consumers prefer video content as compared to other means of content.

Storytelling and Video Content: eAskme



Video content is not only helping marketers to educate the people in the best manner but also improve brands like Facebook and Linkedin to boost user engagement.

Facebook is already using Facebook watch to let authority users create quality video content.

When it comes to video content, you either have to start creating it or left behind.

Storytelling is the thing which tells the difference between a viral video and a video with just five views.

To make your videos successful, you need to learn the art of storytelling and how to create hype?

The engagement of your videos indicates how impactful you are in video creation.

Always tell a great story!

E-A-T:

Google has published a post on April 2019 to let webmasters know about the core updates of Google.

You may not find anything new that you are not doing already, but it is still useful to understand the E-A-T and search quality rating guidelines.

Google has indicated that expertise, authority and trust will be the significant factor to influence the search results.

Focus on your audience more than anything else.

In 2020, you will see the impact of this is not only on web content but also on the content shared by marketers on social media.

There are 4 effective ways to improve your E-A-T:

  • Earn authority links and mentions.

  • Add E-A-T details in your about us page.

  • Link out to high authority resources.

  • Update the content and website regularly to be ready for 2020.
Not only that, but you have to make sure that you content will compel the people to visit your website again and again.

Serve the purpose in a better way:

No matter how many years will pass, the use of serving content will always stay high in demand.
Marketers and content creators should understand that;

Content marketers already familiar with the need to high-quality link-worthy content to gain backlinks, mentions and top ranking in SERP.

As long as you can mashup the resourceful and purposeful content with your content marketing strategies, no one can beat you.

In2020, also you will need;

Competition is already there, and you have to be remarkable to produce the highly engaging content in 2020.

Highly targeted content:

Highly targeted content is the need of every online business. The targeted content is that content which serves the need of a specific set of audience or consumers.

90% of successful marketers are already following the highly targeted content strategy.

It is necessary to produce targeted content for the specific customer base, with complete information, make it entertaining and allow the customer to share their views about it.

This trend will continue to grow in 2020.

If you understand what your audience wants, then you can easily create the content that will satisfy their need and your business.

You can run surveys, ask a question, engage your readers and find out what their need is and what your business can do better than other competitors.

Put the audience first.

Future of the Content:

The future of the content is getting brighter than ever.

Webmasters and marketers are investing their time and money to focus more on quality and engagement to satisfy the need of the user.

Focus on building trust and authority.

In 2020, marketers and brands will focus more on building trust.
  • Are you also looking for success in 2020?

  • What trends are you about to follow?

  • What have you been following?

  • Have you ditched outdated tactics?
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