7 Amazing Benefits of PPC Advertising in 2024

Are you using PPC in 2024?

Google Ads are getting new AI features every day. Google is so serious about AI tools and features that it is trying to enrich the user experience with generative AI in Performance Max.

Google is not alone in the AI race. Bing, Brave Search, DuckDuckGo, etc., are also building AI features to improve search, ads, and experience. With new AI updates in the Google Advertising platform, advertisers can now save time while creating impressive ads. Generative AI is helping PPC ad campaigns.

There are reasons why you must use PPC ads.

PPC Ad Benefits:

• Cross-channel placement.
• Quick creation.
• Measure result
• Track the performance.

Marketers and advertisers are already utilizing PPC ads to stay ahead.

Within search engine PPC ads, you will miss the opportunity to get noticed without ranking for search queries.

Benefits of PPC Advertising: eAskme

Here are the reasons why you must use PPC ads in 2024.

1. PPC Target Goals:

The biggest reason businesses are using PPC ads is that the ads target audiences based on business goals. With Google ads, you can track PPC ad metrics, ad spending, and customer acquisition costs.

These reports help you create charts to impress your clients.

With PPC ads, you can create ads based on conversion goals and track the performance of each advertisement without being noisy.

Some of the popular PPC Ad conversion types are:

• App Installs
• Email Sign-ups
• eCommerce Transactions
• File Downloads
• In-app Purchase
• Lead Form
• Phone calls
• Maps.

For better results, use JavaScript and Google Tag Manager.

Google Ads gives you a complete solution to track your ad spend, conversion, and budget optimization settings.

2. Track User Behavior with PPC Ads:

Third-party cookies are going out of the picture. How do we track user behavior?

PPC is the solution.

Combine PPC ads with Google Analytics and Google Ads to track customer journeys from the beginning to the end. You can follow the user on every step of the conversion funnel.

With search engine PPC ad optimization, advertisers can match ads to clicks, impressions, form submissions, phone calls, purchases, etc.

There is no other way to track users as you can do with PPC.

With PPC data, advertisers can customize ad campaigns and landing pages to boost conversion. It helps with budget optimization.

Examples of User Tracking with PPC: A/B test your ads to find out which ad setting works best for your business.

Target keywords: Ad targeted keywords in ads to increase click-through rate.

Landing page: Create programmatic landing pages based on keywords or search terms.

PPC is Quick and Easy:

SEO takes time to rank your site on the first page. There is a lot of competition to rank on the first page of search engines. 

PPC saves you a lot of time and effort. With your optimized PPC ads, you can display your ad content even before the organic results.

PPC is also best to increase your email lists and reach a wider audience. Organic ranking and traffic take time, and you must deal with a lot of competition.

With the Google Ads platform, you can create, optimize, and track your PPC ads.

PPC Control:

Google Ads offers advertisers complete control of PPC ads. Even if you are using Google Ads AI features, you have the complete solution to edit ads before sending them to go live.

Only use targeted keywords and remove any unrelated or less targeted keywords from your PPC ad campaigns. It will become easy to optimize your ad budget.

Google displays your ads on multiple platforms and gives you details of its performance. Based on the performance tracking, you can edit ads or change keywords to improve the result.

Google Ad tracking is best for running PPC ads.

PPC and Marketing:

PPC and SEO can work together.

It is a powerful combination. Use content marketing skills to produce content that is available for the visitor at every step of the conversion funnel.

With the ad performance data, you get a clear picture of user engagement for specific queries and keywords.

Retargeting ads will also be helpful. With remarketing ads, you can target those who have visited your site but left without taking the necessary action.

PPC ads to target remarketing audiences are beneficial. It is an easy way to increase brand awareness and boost engagement.

Club PPC ads with SEO strategies and get multiple benefits from the same set of audiences.

PPC Targeting:

PPC ads offer multiple targeting options to reach the target audience, such as:

• Gmail
• Google News
• Google Maps
• YouTube

Test your PPC ad performance on these channels. Run ads, test performance, and find out which channel is best for your business goal.

With PPC ads, you connect with the audience outside of your network. It is an effective way to increase brand awareness.

PPC Data:

PPC performance data is the best data that you can use for marketing campaigns.

You get real-time data on conversion, clicks, and impressions. With this data, you can power up your Seo strategies.

Google Ads comes with a Keyword Planner. It is one of Google's best tools for keyword research. Collect and test data with tools like Google Keyword Planner, SpyFu, Ahrefs, SEMRush, KeywordSpy, etc.

Is PPC for you?

If you are not sure to start a PPC campaign, then look at your goals.

What do you want to achieve?

It is traffic, brand awareness, or conversion. If your goal matches any of these, then PPC ads are for you.

PPC ads come with a cost. You can only run ads when you have a budget to spend. Run an A/B test to improve ad performance and get the maximum out of your ad budget.

Even if you are not ranking on the first page or you are targeting highly competitive keywords, PPC ads are the best solution. Use PPC data to optimize your SEO and rankings.

If you are not sure how to start with PPC, then take the help of PPC agency.

Conclusion:

PPC is the best solution for every small- to mid-large business. Non-profits, B2C, B2B, and other companies are running PPC ads to boost conversions and increase traffic and brand value.

If you are not sure what type of PPC ad you should run, then check your competitors. PPC gives you real-time data to improve your ads and website content. Utilize this data to optimize content on social media channels.

Are you ready for the PPC in 2024?

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Google Updating Cryptocurrency Advertising Policy For 2024

Google is changing its Cryptocurrency ad policy on January 29, 2024. Advertisers must comply with the new Cryptocurrency Ad policy to avoid ad account termination.

Google has published updates to cryptocurrency and related product policies on support.google.com.
If you want to advertise on Google, follow its policies.

On January 29, 2024, New Cryptocurrency ad policies will take effect for Cryptocurrency Coin Trusts.

If you do not know, "Cryptocurrency Coin Trusts" let investors trade shares. With this, investors can invest in Cryptos without owning them. Users can create crypto investment profiles.

Google Updating Cryptocurrency Advertising Policy For 2024: eAskme

In 2024, Google will update its policy with new requirements and scope for the Cryptocurrency Coin Trusts ads.

To target the United States audience, you must comply with these ad policies. You will also get a Google certification.

But Google's ad policy will apply to advertisers worldwide. 

Advertisers on Google should also follow the local laws when running crypto ads on Google.

For the first time, Google will give a warning; the company can suspend the ad account next time.

It is reported that advertisers will receive a warning seven days before ad account suspension. The advertiser should fix the issue to avoid Google ad account suspension.

If you advertise on Google, you must read this document.

It would help to change your ad strategy according to Google's policies.

Conclusion:

Advertisers running PPC ads or any other ad on Google must comply with the policies. Staying in the good books is essential to keep running your ad account.

Stay tuned with us for more helpful content that can impact your life.

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Google Ads Automatically Creating Ads Assets in 8 Languages

Generative AI powers Google Ads. Now, advertisers can use generative AI features, but Google also knows how to control them. Right now, Google Ads are automatically creating assets in 8 different languages.

Google has announced Google Ads asset conversation in languages other than English. It can help to expand the reach. Right now, Google is testing this feature in the USA and the UK.

Google Ads are getting AI power and creating your ad assets in 8 different languages automatically. The company is expecting a better conversational experience for targeted users. Google is testing how they can use AI to improve Google Ads performance.

With this feature, Google Ads are automatically creating assets to automate the ads.

Google Ads and Automatic Assets Creation:

Google Ads Automatically Creating Ads Assets in 8 Languages: eAskme

Automatically created ad assets sound interesting at first.

Google ads are creating headlines and descriptions for pre-existing ads or landing pages.

Google wants to use AI to empower ads and improve effectiveness. The company is also giving liberty to the advertisers to add or remove any created asset from their ad campaigns.

Now Google Ads Assets creating is supporting the following 8 languages:

1. English
2. Spanish
3. Dutch
4. German
5. French
6. Portuguese
7. Italian
8. Japanese

How to Activate Automatically Created Assets in Google Ads?

You can easily activate automatic asset creating by visiting “Campaign Settings” or look for “Enable automatically created Assets” on Recommendations.

Google will use generative AI to match your automatically created ad assets with user search queries.

Google Ads Automatic Assets Creating Available in Beta:

Right now, generative AI ad creating is under testing. Google is testing this feature in the USA and UK to understand how LLMs can help create the conversational experience.

Google is creating a natural language conversational experience for advertisers to generate ad campaigns using generative AI features. You can create ad campaigns with images, headlines, and keywords.
This feature is under testing. Its beta version is being tested in the USA and UK for English advertisers only.

Google is collecting feedback to improve the Generative AI features in Google ads for advertisers.

Google and Generative AI:

Generative AI is becoming a part of every online business, such as Opera AI, Mozilla AI, Snapchat My AI, Meta, Microsoft, Photoshop, etc.

Google is also utilizing generative AI power to improve Google ads performance and revenue.

The company is interested in creating a conversational experience for advertisers. With this feature, advertisers can easily create and manage their ad campaigns.

Conclusion:

Google is known for testing and improving technologies for advertisers and targeted users.

Google’s AI-powered tools will continue to grow and help advertisers improve ad targeting.

It will also help Google to increase ad revenue. With a streamlined ad creation process, more advertisers and more ads will become part of Google Ads.

Still have any question, do share via comments.

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Can SMEs Benefit from Google Ad Services? Let's Find Out How!

We bet you might have been bombarded with some ad whenever you browse the internet.

The ads you see flashing at the top when you look for some product or service result from Google Ad Services. Businesses are earning millions every year from Google Ads.

You must wonder whether this revolutionary tool could help generate revenue for SMEs. Well, it certainly can.

Below are 7 ways in which Google Ads can elevate your business.

Can SMEs Benefit from Google Ad Services? Let's Find Out How! : eAskme

1. Target the customers effectively:

Through Google Ads, you can target appropriate customers by strategically placing adequate and relevant ads.

A variety of options are available for customization. It includes age, time, location, keywords, device type, language, and frequency.

Targeting the audience using these customization expands the chance of generating high-quality leads.

Your overall digital marketing solutions become more successful than ever through appropriate targeting.

2. Pay only for the results:

If you're unaware of the concept of PPC (Pay-Per-Click), read on.

PPC is a model where you pay only when there's a click on the ad. SMEs can benefit hugely from this model as they only have to pay for the results.

You no longer have to spend hugely & keep waiting for the magic to happen.

However, to drive more conversions, set a well-planned ad campaign.

It can surely increase the ROI within a limited time.

3. Growing your business:

The flexible and scalable nature of Google Ads allows it to accommodate all kinds and sizes of businesses.

When your business eventually gains traction, its marketing goals shift.

This is when you should revamp the advertising strategy to meet your current needs.

Helium Marketing's Google Ad Services offers a range of bidding strategy formats and targeting options to acquire new customers.

Never fall into the habit of setting it and then forgetting.

Beating your competitors is only possible when you regularly optimize the landing pages, keywords, and ads.

4. Keep an eye out for the competitors' moves:

Google Ads is like an open book. You can take notes on what moves your competitors are making.

For instance, the keywords they're bidding for. Analyze their strategy, take inspiration, if needed, and plan your next course of action accordingly.

You could bid for a higher CPC on the keyword your competitor is bidding for.

Also, this data can help you target a particular customer base, switch to new bidding strategies such as CPA or CPM, or enhance the content quality of ads.

5. Data-driven approach:

Since SMEs run short on capital, they must use whatever they've got in the most calculated manner.

Google Ads Services allows such enterprises to make data-driven investments based on the campaign's performance.

Data analysis could assist you in identifying potential areas of improvement, campaign optimization, and resulting in positive ROI.

6. Establish a connection with the customers:

Your business may miss out on possible conversion possibilities when Google ads provide traffic to your website, but none of the visitors engage with it.

By showing banner advertising to those visitors on other websites or apps, Google advertising enables you to "re-target" them.

For clients who visited a particular service or product page but did not make a purchase right away, you may develop re-targeting advertising.

These advertisements may be video, image, and text or dynamic ads that follow the user across a website.

Re-targeting effectively can allow you to maintain contact with leads even when they aren't actively looking for your business.

7. Gain knowledge:

You'll get access to a wealth of valid Google Ads data as you keep score of KPIs and assess your progress.

By analyzing, You can gain the necessary knowledge about your target market's behaviors and engagement strategies by analyzing this data.

You'll see revelatory patterns start to appear. You'll learn more about your clients and observe your marketing plan's effectiveness.

Without investing money in data collection, you'll gain more knowledge about your sector and market.

Even brand awareness can be easily measured.

This increased knowledge base is a priceless bonus that will aid your strategic planning and future decision-making.

Conclusion:

In conclusion, Google Ads offers small business owners a robust advertising platform to help them expand and find new clientele by leveraging the advantages of relevance, quality, targeting, cost-effectiveness, measurement and optimization, transparency, flexibility, and scalability.

Still have any question, do share via comments.

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