Social Media Branding: How to Build Brand Image on Social Media?

What is Social Media Branding? Why and how is it essential for your business? Why do marketers use social media branding as a marketing tool? How do you start with social media branding for your business or blog?

Social media presence is a must for every online business. You can reach the maximum target audience with a firm hold on your social media image.

Social media is a must.

Generally, your social media profile or page is the most common way for a social media user to reach you. It allows you to create brand image, build trust, analyze sentiment, and control user perception.

But it takes time.

Social Media Branding, How to Build Brand Image on Social Media: eAskme

 

You must carefully analyze and market your brand image on social media platforms. It takes time, consistency, and commitment to reach the goal.

Today, I am explaining:

• What social media branding is?
• Why is it important?
• How do you start social media branding for your business?

What is Social Media Branding?

So, what is social media branding?

As the name suggests, it is related to creating brand identity and spreading it correctly on social media platforms.

You may have already used a brand strategy for your business and need a branding strategy on social media.

Make social media branding a necessary part of your business branding strategy.

Your Social Media Branding Strategy Should Include:

Brand Identity:

Work on improving how your brand is being presented on social media websites. Optimize your social media profile, use a logo, fonts, color palettes, and other creative visuals.

Brand Voice:

Speak to your target audience to deliver your brand message with value. Your brand should follow a similar tone and voice regardless of social network.

Social Media Content Strategy:

Develop a social media content strategy to engage with your audience. Use appealing social media content types, topics, and formats.

Social Media User Engagement:

Interact with your audience to build connections. It will help you build trust for your brand on social media websites.

Be consistent because this is where most of the brand strategies fail.

Your social media voice, tone, and identity are essential while telling the stories.

Why Social Media Branding Matters?

A marketing strategy can only be completed with a social media marketing strategy. Branding is one of the essential parts of your marketing strategy on social networks.

Remember: Social media users need more time to focus. It is necessary to give them something to remember.

With a solid social media presence, you can control the sentiment and perceptions related to your brand. It will help you build trust, attract new customers, and increase sales.

But, you must add loyalty to your branding strategy to achieve these things.

Your competitors are already on social media. The real task is how you can stand out without messing with your brand image and audience.

Your social media branding content strategy should display the following:

• What is your brand?
• What is your message?
• What are your brand values?
• Why should people trust your business?

If you can deliver the answer, your social media branding is on the right path.

Consistent work is the key to spreading brand awareness and creating brand recognition on social media.

It will help your target audience understand why they should choose your brand over others.

With this, your social media branding strategies will become effective.

How to Create Brand Image on Social Media Platforms?

Work in multiple directions that lead to the same destination.

A multi-layer marketing approach will help you to build the brand on social media.

Here is how you can build your brand on social media.

1. Understand your audience:

It is the first and essential step to make any marketing strategy successful.

You need to know your audience to save resources on meaningful things.

When you understand what your audience wants, it will be easy for you to create and deliver that.

Take the help of social media demographics such as likes, comments, issues, desires, sentiments, trends, etc.

2. Work on Brand Identity:

Take a clear picture of your brand identity strategy. What you want to achieve and how you want to present your brand on social media should be clear.

Understand social media users' preferences and behavior to understand better what to publish.

3. Brand Tone and Voice:

Decide what tone and voice you want to use on social media. Do you want to become friendly and casual? Or do you want to be formal and professional?

You need to decide what type of content you want to publish. Do you like to share tutorials? Do you want to use Meme marketing? Do you want to use infographics?

You can also analyze what type of questions your audience asks and what content they like the most.
It will help you decide the tone and voice of your brand on social media.

4. Social Media Platform:

There are hundreds of social media platforms. You can only be active on some social media networks.

Decide which social media platform should be your preference. Ensure that most of your target audience is active on that social media network.

5. Social Media Content:

Now, create a content strategy for your social media branding.

Ensure your posts display your brand identity, story, and vision.

You can try different social media content types to choose the best one.

6. Analyze and Improve:

Social media monitoring is essential here. You must analyze the content performance and user engagement.

Read their comments, and check the number of likes and social shares.

You will find out which type of content is best for your audience.

Now, optimize social media branding for your business.

How to Optimize Social Media Branding?

Now, you understand social media branding and its importance.

Next is to know how you can improve your social media branding strategies.

1. Focus on trends:

Social media users are interested in the latest trends. You must also follow the latest content formats, features, and directions.

Find out what your social media audience wants to see more from you.

Create trustworthy content with engaging storytelling.

2. Respect them:

When improving your brand, do not ignore the importance of being human. Do not post content like a machine. Do not be noisy.

Share what they like to build trust and connection.

Engage with trends, leave comments, write about what is popular, give your honest opinion, and it will be fun for you.

3. Create Your Style:

Create a style that matches your brand identity and voice on social media.

Understand what you should and should not do on a social media network.

Make sure that the team is also following a similar branding strategy.

4. Engage with Your Audience:

Engagement is vital on a social media network.

You should use polls, ask questions, ask feedback, reply to comments, etc., to give your audience ways to engage with your brand.

User engagement is the best way to grow on a social media platform.

5. Storytelling:

No one wants to be bored on social sites.

Learn the art of storytelling to create compelling content for your audience.

Your stories should be unique that only your brand can tell.

6. Optimization:

Optimize your social media profile or page. Fill it with important information such as title, images, description, work timing, contact information, etc.

Not only that, but also optimize the content you are publishing on a social media website.

For example, you can share images on Pinterest and Instagram. But videos work better on TikTok.

Here is how you can do it:

• How to Optimize FB Page?
• LinkedIn Company Page

7. User Generated Content:

UGC is one of the most potent content brands are using to influence the audience. It also influences the brand image on social sites.

Publish customer reviews, audience comments, and user stories.

If someone is talking about your company and if it is good. Then, publish it on your social profile.

8. Monitoring:

On social media, monitoring your content performance is the best way to find a way to improve.

A/B testing is still working on social media websites.

Conclusion:

A consistent social media branding strategy is necessary to make your brand stand out.

Follow the above tips to improve your brand image on social media platforms.

Plan for the long term for better results.

Still have any question, do share via comments.

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How to Create Branded Travel Content?

For your travel business, branded content boost engagement and improve brand image. Branded content is one of the most impactful things you can hear in the marketing world. Yet, most people do not understand what branded content is.

How to Create Branded Travel Content?: eAskme

Most of the time, you create and publish many branded content without even knowing it.

The travel industry is using branded content more than any other industry. It is a way to attract users by offering brand value.

There are a lot of forms and strategies of Branded content which makes it quite confusing for you to find the best one.

But, today, you will know what to do.

Let's start with the basic question.

What is Branded Travel Content?

Branded content spreads brand value and creates brand awareness by collaborating with a company that can spread the value. To understand it, you need to understand the origin.

In traditional marketing, your goal is to sell the product. And the customer is quite aware of your goal.

Traditional marketing is still effective, but customers are educated and know what the brand is offering.

Now customers do not prefer to buy from a company that pushes on selling but prefer a brand that sells its core value with the product.

83% of the customers spend their money where they receive brand value with the product or service.

Travel business is the best example where customers are concerned with travel's environmental and social impact.

Customers prefer traveling with brands that offer trips to their favorite destinations.

Branded content is responsible for this.

When creating branded content, you offer brand value to the customers without spreading distrust.

Branded content can be anything. You can create podcasts, blog posts, videos, and even publications.

Your goal is to create branded content on the topics that grab your customers' attention.

The major benefits of branded content are:

• Strengthen brand image.
• Stand out from the competition.
• Trust and recall.
• Increase potential customers.

Targeting customers interested in the same thing your brand is offering gives you a better conversion rate.

Branded content works like inbound marketing, where you create content that appeals to new customers.

Nowadays, you should know that people also call branded content when they collaborate with other brands to publish content or publish sponsored posts.

Influencer marketing is the best example of collaborative branded content.

How to Make Branded Travel Content Work?

Now that you know what branded content is, it is time to understand how you can use it in the travel industry.

Values:

Your business must have some core values. Value is not just goals or culture but more than that.

The value of your travel business should display:

• Type of experience you are offering.
• How do you approach your content?
• How to use your profits?
• What type of customers supports your business?

Your branded content strategy should reflect what your business stands for and what change you bring to the travel business.

Highlight brand values to build trust.

Once you have set values, the next thing is to understand how your business value relates to the customer.

Audience Interest:

The more you understand your audience, the better your marketing strategies will work. The same works for branded content.

But the major difference is that in branded content, you need to reach the customer's mindset and work on relating with their interest and values.

Branded content should help your business attract new customers by offering interesting content.

To create attractive content, you must understand what your target audience is looking for.

You can do it with some research. For example, find out what type of holidays your customers are interested in and what kind of travel experience is best.

You should find out:

• What are their hobbies?
• What are their values?
• What type of brands do they support?
• What topics do they find interesting?
• What social issues do they care about?

The result of this research will help you better understand your target audience.

Now find content overlaps to get branded content ideas.

For example, if you are a travel brand that offers honeymoon packages, you should target an audience with interest like romantic holidays, beaches, nature holidays, etc.

As a romantic travel brand, you should not offer health advice. But Talk about how holidays in nature will increase the romance and make the holidays memorable.

The focus should be on attracting customers and making them remember your name.

Formats:

Choose the most popular travel formats that your target audience finds interesting.

If your travel audience prefers video content, you should not waste money on text content.

The success of branded content lies in the fact that it should engage and excite your audience.

Use a platform that your audience finds interesting.

Your brand responds to popular travel trends.

Act fast and choose the most popular travel format for your audience.

Content:

Create memorable content that leaves an impact on your audience's brain.

Creating immersive content is the best strategy to trigger emotions.

Videos and audios are the best formats in the travel industry.

Use these to promote your brand and create an engaging experience.

Your content should take the audience to the place they want to visit.

Uniqueness:

Branded content is also about being unique so that people should identify your brand quickly.

Follow the viral trends in your industry to understand what makes them unique and how your audience interacts with them.

Catch audience attention while communicating values.

This is the best time for you to do something better.

Conclusion:

Your travel business may be already using branded content without even knowing it.

Even if you are a newbie to branded content, you must still use branded content in the travel business.

No matter what changes with time, the impact of your branded content will always stays there.

If you still have any question, feel free to ask me via comments.

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What to Look for in a Clearwater Marketing Agency and Branding Services?

Many factors should be considered when selecting a marketing and branding services agency. First and foremost, look for an agency with proven success with marketing campaign deployment.

Also essential is learning more about their pricing and budget to prevent any surprises down the road.

What to Look for in a Clearwater Marketing Agency and Branding Services?: eAskme

What to Look for in a Clearwater Marketing Agency and Branding Services?

Experience:

Customers' first impression of your business will likely come from its marketing materials - including logo, brand guideline document, and website copy. Therefore, you must find an agency with an established record of producing high-quality and practical work.

One way of doing this would be asking for examples of past work as proof; agencies should provide clients' lists, project details, marketing metrics & analytics reports as proof of their claims.

Ask the agency about their experience working within your industry; this will allow them to interpret your market and create more targeted marketing campaigns more accurately. If an agency can't articulate their knowledge about it, perhaps another alternative should be explored.

Once you've shortlisted agencies, arrange consultations with each one to assess their abilities to meet your goals and service needs.

Before each consultation, create a detailed brief outlining all desired outcomes and a budget. Doing this will save time and effort later while encouraging productive dialogues between you and them.

The consultation also gives you the chance to evaluate their culture and whether they would make good additions to your team.

Pricing:

Finding an agency with competitive prices and comprehensive services that can meet your business's marketing needs is essential to elevate your marketing efforts. Look for agencies offering these amenities while being flexible enough to tailor them to your company.

When comparing agency prices, it's also essential to consider the amount of work they will be performing for you. A smaller marketing agency may appear more cost-effective but lack sufficient resources to deliver their promises effectively.

Peer referrals are the best way to find an agency suitable for your business. Seek advice from colleagues, partners, and competitors regarding specific marketing firms, as they will have firsthand experiences working with each agency. In addition, check rankings and awards given out to marketing firms to assess the services' quality.

Before hiring any marketing agency, you must discuss your expectations with them. Outline what results you are hoping for from professional marketing services Clearwater, such as increased website traffic or conversion rates. Ultimately, choose an agency with whom it will be easy to communicate and who understands your goals.

Reputation:

When selecting marketing agencies and branding services, seek those with a solid track record in your industry. This will ensure they fully comprehend your business, its unique challenges, and opportunities, helping you develop and implement successful campaigns.

An effective way of evaluating marketing agencies is by reviewing their case studies and client lists. A reputable agency should take pride in the work they have completed and be willing to share results with you, while their pricing structure should remain clear so as not to cause any surprises later.

Ask an agency about their experience working with businesses in your industry; this will help you determine if they have the necessary expertise for your project. For example, an agency with solid public relations credentials might be ideal if you're trying to establish yourself locally with limited visibility or brand recognition.

Be wary of agencies promising quick results; in most cases, it takes longer for marketing campaigns to generate ROI and attract new customers in more competitive industries.

Portfolio:

Before choosing a marketing agency, it is crucial to explore their previous work portfolio thoroughly. This should demonstrate their ability to bring measurable brand success for each client and how easily their strategies adapt across industries.

Check an agency's culture and personality as you investigate your options.

A great agency should foster creativity, collaboration, and open communication between itself and its clients; this ensures you stay informed on campaign progress, changes that need to be implemented, and any required adjustments.

The size of an agency should also be considered, with smaller agencies likely providing easier access to those managing your campaigns and offering a more personalized service. In comparison, larger agencies often boast more excellent resources and skill sets.

Once you've narrowed your marketing agency options, you must select one that matches your goals and budget. A mismatch could prove costly, so make the extra effort to find an agency you trust as a partner who will help bring new heights of success for your business.

These tips should help narrow the search to locate the ideal marketing agency suited for you - best wishes!

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Listen, Learn, React: Brand Monitoring Simplified

In today's fast-paced and interconnected digital world, staying on top of your brand's reputation is crucial.

With the rise of social media and online platforms, it has become easier for customers to voice their opinions and experiences with your brand.

This presents both opportunities and challenges for businesses.

How can you effectively monitor and manage your brand's online presence amidst endless conversations across various channels?

In this article, we will explore the importance of brand monitoring, its benefits to your business, and how to simplify the process through active listening, continuous learning, and swift reaction.

Stay tuned as we unravel the secrets to brand monitoring success, helping you craft a positive and impactful brand image in the digital landscape.

The Essentials of Brand Monitoring:

Listen, Learn, React: Brand Monitoring Simplified: eAskme

In today's highly competitive market, brand monitoring has become essential to any successful business strategy.

By actively monitoring your brand's online presence and reputation, you gain valuable insights into how your customers perceive your products or services.

By listening to and engaging with these conversations, you can learn about positive and negative experiences, allowing you to react and adapt accordingly.

Brand monitoring helps you stay updated with customer feedback and enables you to address any issues before they escalate proactively.

By analyzing customer sentiments and opinions, you can identify trends and patterns that inform your marketing and product development strategies.

Additionally, brand monitoring allows you to keep a close eye on your competitors, enabling you to benchmark your brand against industry standards and stay ahead of the game.

To effectively monitor your brand, utilizing various tools and techniques is crucial.

This includes social media listening, online review monitoring, sentiment analysis, and customer surveys.

By integrating these strategies into your overall brand monitoring plan, you can understand your brand's reputation comprehensively, allowing you to make informed decisions and take proactive steps to enhance your customers' experience.

Ultimately, brand monitoring is about reacting to customer feedback and developing a strong brand that resonates with your target audience.

Turning Negative Feedback into Improvement Opportunities:

To effectively monitor and manage your brand's online presence, it is vital to pay attention to negative feedback and view it as an opportunity for improvement.

Negative feedback can provide valuable insights into areas where your brand may fall short and allow you to make necessary changes.

By listening to and understanding the concerns and criticisms of your customers, you can learn from their feedback and use it to enhance your products, services, or overall brand experience.

Reacting to negative feedback proactively and constructively is critical to turning it into an improvement opportunity.

Instead of getting defensive or dismissive, take the time to acknowledge and address the concerns raised by your customers.

Responding promptly and empathetically to negative feedback shows that you value your customer's opinions and are committed to providing them with a positive experience.

You can improve your brand's reputation and build stronger customer relationships by taking the necessary steps to address the issues raised.

In conclusion, turning negative feedback into improvement opportunities is essential to effective brand monitoring.

By listening, learning, and reacting to the concerns and criticisms of your customers, you can use their feedback to make positive changes to your brand.

Embracing negative feedback as a chance for growth and improvement can ultimately lead to improved customer satisfaction, increased brand loyalty, and a more substantial online presence.

Case Study: How Brand Monitoring Saved the Day:

The case study titled "How Brand Monitoring Saved the Day" presents a powerful example of the importance of effectively monitoring a brand's online presence.

The case study highlights how a business navigated a potential crisis by actively listening to customer feedback, learning from it, and reacting promptly.

This demonstrates the significant role that brand monitoring plays in today's interconnected digital world.

The article emphasizes the growing impact of social media and online platforms in shaping a brand's reputation.

With the ease at which customers can share their opinions and experiences, businesses must stay ahead and monitor these conversations.

Brand monitoring not only helps in identifying potential issues or negative feedback, but it also opens doors for opportunities to engage with customers positively.

Businesses can gather valuable insights and data to inform decision-making and drive improvements by actively monitoring their brand's online presence.

This case study serves as a reminder that brand monitoring is about maintaining a good reputation and being proactive and responsive to customers' needs.

Still have any question, do share via comments.

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Online Reputation Management (ORM): What Is it? What are the Benefits and Importance?

Do you want to create an everlasting impression? Do you want to control your brand's narratives? What do you want to monitor your plan issues and mentions online?

Yes, that means you want to create a good impression online, and this is where you need online reputation management.

Online Reputation Management (ORM), What Is it, What is the importance and benefits: eAskme

No matter if you are a brand or small business. Corporation, or a Blogger, you cannot create an everlasting impression with just social media presence or a creative website.

Users or visitors always have an opinion of the websites or brands they visit. Customers have the knowledge to identify if the brand is genuine or hiding something.

Brands with a lot of negative media and bad reviews always lose everything.

But the good news is that you can turn around the perception of your brand.

You need to limit the damage and fix the problems before they can cause negative branding.

Brand reputation management online is the way to fix reputation issues.

What is Online Reputation Management (ORM)?

As the name suggests, online reputation management is managing your reputation online. It is the way to control your online perception.

Online reputation management is the process of monitoring and managing everything that can change the perception and opinion of your future and existing customers.

This way, your business becomes trustworthy and appealing.

What is the Relation Between SEO and ORM?

Users are visiting search engines to learn about new products or services they want to buy the knowledge that can help them fix common issues.

When people search for your brand, it is necessary to ensure that only the best and positive results appear on the first page.

And you can do this with uh perfect ORM strategy.

Your brand presence on the first page of Google shows what people think about your brand, business, or blog.

It is necessary to control those results to ensure that people will not think negatively about your business and have trust.

Online reputation management is complex; you have to fix every issue that can damage your brand reputation.

Online Reputation Management factors:

Each business followed a different strategy to manage its reputation online. Yet, there are a few things that your all reputation management process should include:

Earned Media:

It includes PR, media relations, and influencer marketing.

Owned media:

It includes user-generated content, brand-created content, customer stories, employee stories, webinars, and reviews.

Paid media:

It includes native advertisements, sponsored posts, affiliate marketing, and lead generation.

Shared media:

It includes co-branding campaigns, partnerships, social media posts, and community service.

What is the importance of Online Reputation Management?

Reputation management should start from day one. But most brands do not start acting until the damage has been done.

Here are the reasons why online reputation management is essential.

Control the narrative:

Recovering from a negative reputation is itself a challenge.

A negative review from unsatisfied customers on review sites like Facebook, Google, Amazon, etc., can cause a massive drop in sales.

If you do not track reviews and brand mentions about your company, you will lose the opportunity to control the narrative or change the negative perception of the customers.

According to Khoros, 83% of customers rely on brands that proactively resolve issues and listen to the customers.

Your quick action cannot only retain an angry customer but also prevent bad reviews that can cause a loss of new customers.

Understand customers:

If you do not understand your customers.

No matter how much you spend on marketing, you will never see positive results.

Instead, your focus should be on quickly resolving customers' issues without being insensitive.

Stay ahead:

Online reputation is permanent.

And I know we should not want to learn this in a challenging and unhappy way.

Online reputation management is necessary to avoid losing everything.

You need to control the perception of your brand and create an appealing brand story.

Is Online Reputation Management Different than PR?

You should know that public relations and reputation management are two very different things.

Use both to improve your brand strategy and get the benefits.

Online reputation management focuses on maintaining a positive image of your brand. And the focus is to get the word out about your brand using different media channels.

Public relations strategies can also help you improve your brand's reputation by focusing on sharing information about new product launches or services.

Other than advertising, use PR to increase your brand's visibility.

Combining PR with online reputation management will help you improve PR marketing and brand-building results.

PR strategies will also help you share information about important updates about what you are doing to fix customers' problems.

Online reputation management and social media marketing:

You can control your brand presence in Google searches by ranking for positive turns and ranking positive stories about your brand.

But what about social media?

Customers spend most of their time engaging in social conversations and social media networks. 

Unfortunately, negative reviews on social media networks can cause much damage to your reputation.

Your brain must engage in social conversations to fix the issues.

Tools like SproutSocial, Buzzsumo, Mention, BrandWatch, etc., Can help you track your brand mentions.

Use sentiment analysis to find out if the mentions are negative or positive.

Also, keep an eye on branded hashtags, tagging, and mentions.

When you track brand mentions, it becomes easy to eliminate any negative mentions.

Conclusion:

People always talk about your brand even, whether you know it or not.

With all reputation management, you can ensure that what is said about your brand is positive and trust-building.

It will help you create a clean image of your company.

ORM strategies can show that difference.

Leave an everlasting positive impression and control your brand's perception.

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Because, Sharing is Caring!

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Personal Branding: What is it? What are the benefits and importance?

Want to gain attention and authority in your niche? If yes, then you should work on your personal branding.

Personal branding is relevant in the world of online business.

You may have already heard about personal branding if you are also running an online business.

Personal branding is not just the imagination. It is the relevant strategy that turns creators into influencers.

Personal Branding: What is it? What are the benefits and importance?: eAskme

The process of personal branding will make you a trustworthy expert in your industry. This trustworthiness will easily influence people around you.

So what is personal branding, and why is personal branding so important? Let's find out today.

What is personal branding?

Personal branding is the strategy for turning a person into a brand. It is also about creating the brand identity for a business or person.

With personal branding, you project yourself as a brand and spread awareness. It also ensures that your target audience knows what you do, who you are, where you are from, and why it is best to choose you over the competition.

Personal branding is about being an excellent marketer. It is about your you project yourself in front of the target audience, how to build trust, and gain respect.

You should know that branding can negatively impact you if you falsely market a business.

With the right approach and perfect personal branding strategies, you can create the brand identity for your business or yourself. It will help you to stand out from the current competition.

Why Is Personal Branding Important?

Internet and smartphones have decreased the attention span of people. It is getting harder to leave an impression and make your efforts count.

Personal branding is the best way to have a memorable and strong brand identity.

Brand identity is necessary for success, yet most businesses do not invest in personal branding.

Remember: if you want to be successful, you should create a successful brand.

People must trust your business and will buy more services and products.

Why is personal branding important?

The reasons why you need personal branding:

Stand out from the existing competition:

Competition is part of every industry. It is getting tougher to compete with brands and existing experts.

Personal branding is the only way to help you stand out from the competition and leave an impression.

Your personal brand is the reputation you earn with your efforts or the quality of service you provide. It is also about what others think about you.

Why is personal branding so important for your business?

Whether an expert or at a startup, you always want to stand out; this is where personal branding will help. For example, every employee has a degree or qualification to get a promotion. Still, only a few of them get promoted, and it all happens because of their personal branding and repetition.

Create a strong personal branding impression to leave the impression and be remembered.

Personal Branding will also help you get a higher salary than others who have applied for the same job and are offering the same service.

The best way to develop personal branding is to know what you want to become and who you are.

Define your brand to get success with personal branding.

Grab the opportunities:

No matter in which industry you are facing tough competition.

Create a strong personal brand for yourself.

Your personal brand will display your experience and skills and why people should think you are unique.

Building a personal brand will also give you an advantage over your competition.

People will remind you of your brand because you have some skills and expertise that no one else has or has lesser than you.

He has strong personal branding that will open the door to new opportunities.

People love to have those who grab attention; this is where you grab the maximum opportunity because you are a brand.

It is a must to work on your personal branding to grab maximum opportunities.

Clients will trust you more:

Personal branding is about turning yourself into a brand.

The goal is to earn brand identity.

The process of personal branding helps you to create an evergreen presence online.

There are psychological reasons that compel you to create a personal brand identity.

The best thing about personal branding is that it will help to build trust easily and effectively.

Your audience trusts you more when they know who you are, what you are doing, and why you are doing it. They start feeling a connection or relationship with you.

Your audience will know that you are an expert and what they can expect from you.

Personal branding will give you a unique look. You can stand out from the competitive crowd with a strong personal brand.

You can attract more opportunities with personal branding.

Clients prefer people with a strong personal brand.

Personal branding will bring you more opportunities, trust, and authority.

People will search about you:

Search engines and social media have made it easy for you to create a personal brand. Now, people can find anything about you online.

It is necessary to understand how you are presented online and offline.

Personal branding allows you to introduce yourself in the best way and control the narrative.

With personal branding, you can stand out from the rest of the people.

Even your clients and customers will look for you online, and a solid online brand presence will make them choose you over others.

Personal branding is a must to achieve success online.

How to Develop Your Brand?

The very first thing is to control your reputation on social media. Clean clutter from your accounts and post only relevant and authentic information. Stay away from negative marketing.

Next, you need a website.

Create a personal website and fill it with content that displays your skills, experience, and knowledge.

Turn your mugshot into a logo and choose the theme relevant to your audience. Use the same logo and theme on all your social media accounts.

Publish content that attracts engagement. Grab attention, add value, make people trust you, and listen to you.

Creating expert-level personal content will help you collect the email addresses of your website visitors.

Conclusion:

You cannot turn your business into success without personal branding.

But do not neglect your business when building your brand.

You must have a different strategy for both.

Personal branding will become more fruitful if you also have an effective business strategy.

With the combination of personal branding and business strategies, you can achieve your goals much faster.

If you still have any question, feel free to ask me via comments.

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How Social Media Marketing can Make or Break your Brand?

Social media was initially quite a niche segment; now, there are more social media niches for every topic, business, and individual than could have been imagined.

This has, in essence, changed the way business and marketing are conducted.

How Social Media Marketing can Make or Break your Brand?: eAskme

The various social media platforms are now way too big to ignore, hence the rise of social commerce.

Socials are now used to sell and market more than ever before- it's some of the biggest business there is.

Social media influencer marketing - The ups:

Social media influencer marketing is the biggest marketing change and trend in the last decade of marketing.

It was a term that had not been heard of in marketing circles ten years ago and now dominates online forums and discussions.

It's about being able to do, buy and experience what our social and media heroes and heroines are doing.

It's almost as simple as the fact that if a major influencer like Cristiano Ronaldo drinks water and not coke, that can cause one of the largest drinks companies in the world to lose 3% on their share price overnight.

As well as this, social media influencer marketing can build awareness for a brand and get more people to engage and talk about it, which can help attract more people to the brand.

Many gambling companies use this technique to get people interested in their services, with many of them going viral due to getting famous sporting figures on board. If you're looking for good gambling activity, UK slots are growing in popularity; be aware that it's 18+ - please gamble responsibly.

Social misinformation - The downs:

Just as social media platforms are a great place to share and build a brand that is doing amazing things and producing the products of the future, it is the same social that can be used to spread misinformation about the brand.

This will cause the brand reputation considerable damage and has become a source of immense business risk.

Most businesses are now online and allow any of the customers and followers to write reviews and comments about service, products, and even just personal opinions of the brand.

Any social interactions around the brand that you market or are attempting to build must be done professionally and carefully.

It may just be social media, but it is the new Colosseum of brands and products; a bad review, an unhappy customer, or a faulty product design will herald a litany of comments and replies.

An entire thread could be dedicated to your failure.

Or you need an unhappy irrational customer with an axe to grind, and they can mess up your brand online.

The fact that your brand needs to be online is undisputed; however, you need to be extremely careful as to which social media platforms or brand ambassadors/influencers that you choose to use as one mistake on social media lasts a long time and has been the downfall of many a brand.

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Four Ways to Improve Your Brand Image

A brand is more than a product category; it is how a company is perceived as a whole.

According to Investopedia, a "brand" is an intangible marketing or business concept that assists people in identifying a product or an individual.

Four Ways to Improve Your Brand Image: eAskme

People frequently mix up branding and marketing, whereas branding fosters loyalty and marketing fosters response, demonstrating that it's all in the perception.

Marketing extracts value while branding creates it. 

Marketing is the act of doing, whereas branding is the state of being.

Do not mix up the two because it is straightforward to do so.

Let's move on now that we've cleared that up.

What Is a Brand Image?

The customer's perception of your brand based on its interactions is a brand image.

So a brand image is how customers perceive you.

A brand's image can be compared to a person's personality.

Companies invest a lot of money and time in developing their brand.

They decide how it will look and feel, and they work hard to make a good impression in customers' hearts because the brand image is ultimately based on the customer's perception.

The brand image is viewed through the eyes of the customer.

When you say a word or feel something, it automatically reminds you of the brand, which signifies a good brand image.

Let's take a look at some well-known brands and their associated images.

For example, McDonald's means family-friendly fast-food restaurants at affordable prices.

Apple delivers innovative, sleek, and suitable technology for your lifestyle.

Coca-Cola refers to soft drinks that describe happiness, joy, and sincerity.

Ways to Improve Your Brand Image:

Value Check:

The company's value may be unique and distinct from that of its competitors, but it may no longer be relevant to a customer's desires.

A value check assesses the perceived worth of a brand.

Customer value is the difference between a customer's perceived benefits and the costs incurred.

Customer value can be delivered to customers by offering products at a lower price, increasing the product's features, as Apple does with their iPhones, or providing additional services outside of sales.

A skincare store could provide advice on how to care for your skin, get rid of acne, and so on.

A hardware store could provide free installation.

Tell a story and keep it accurate:

The best brands have a compelling, memorable story that leaves an indelible imprint on their customers' hearts.

Customers can quickly identify with the brand, which encourages them to engage more deeply with the brand.

Ensure that your message is consistent across all promotional channels.

Big brands frequently repeat the same message but in different ways.

Another way to use stories to build brand image is to associate your brand with success and tell your success stories and where you have come from and where you are going as a brand.

Customers are human beings, and they are predisposed to success.

Don't tell, show:

Great brands are unwavering in their commitment to their promises, and they follow through on those commitments.

Consumers experience a brand through perception, visuals, imagery, emotions, and feelings, rather than words, because branding does not allow you to tell customers what to think.

Visual information is processed by the human brain 60,000 times faster than text.

This helps your audience understand the importance of what you do and the advantages of your product.

Think about rebranding:

Simply put, rebranding is when a company redoes or improves its branding elements.

If your brand image isn't conveying the message you want, you should think about rebranding.

Although rebranding is typically used as a marketing strategy, it can also build your brand image.

I've seen businesses, primarily online, go from 0 to 100 simply by rebranding because they recognize the value of a brand image.

They are ready to close down their store for weeks to work on their image.

Companies evolve, and to remain competitive, they must frequently evolve their brand and branding.

Conclusion:

When consumers purchase a product or service, they pay for the product or service and the brand.

This is why having a solid brand image is essential.

In real life, a plain white T-shirt from The Gap may be of equal quality to one from Louis Vuitton, but the latter will be more expensive.

Why?

Image of the brand.

Their target customers are high-end consumers, and their product is marketed as luxurious.

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LinkedIn Pages Can Publish Articles as Long-Form of Content?

LinkedIn’s latest update has added a new feature to LinkedIn pages.

Now LinkedIn pages can publish long-form of content or full-length articles.

LinkedIn’s Articles for Pages feature to allow the page admins to write and publish long content. It is the first time since that LinkedIn pages have been getting such a feature.

LinkedIn Pages Can Publish Articles as Long-Form of Content?: eAskme

There is no character limit to the articles.

LinkedIn Pulse has published that Company pages on LinkedIn can also produce video content, live content, and run campaigns using LinkedIn ads.

This LinkedIn update has launched 3 new features such as;

• Articles for Pages
• LinkedIn live events
• Ways to measure and optimize branding with LinkedIn ads

Here is everything you must know about these new features.

Articles for Pages:

LinkedIn users are already publishing articles from their accounts.

For the first time, LinkedIn company pages can also create and publish long-form content without any restriction.

LinkedIn articles for Pages offer detailed audience insight. You can check user engagement.

You can publish content as quickly as you publish it on your profile.

How to Publish articles on LinkedIn pages?

• Go to your LinkedIn page.
• Open Super or Content admin view.
• Click on “Write an article” displayed under “Start a post.”
• Write and publish the content.

LinkedIn Live Events:

LinkedIn is improving “LinkedIn events” and “Schedule LinkedIn Live” features to improve user engagement.

In LinkedIn Live Events, the company has combined the features of event planning and live streaming.

The new feature allows companies to:

• Target audience with Livestream promotion.
• Send notifications to followers and registrants.
• Get the view from LinkedIn users.
• Share replies.

LinkedIn’s Live Events update will add more features to it, such as;

• Less number of followers to start LinkedIn Live event.
• Automated LinkedIn Live applicants review.
• All admins can go live.
• Expanded registration form
• Lead management.

Brand Awareness Optimization and Awareness:

Three features will help the brand spread awareness and measure the result.

Brand Lift Testing:

With the Brand Lift Testing feature, companies can measure the result of LinkedIn ads.

Reach Optimization:

Companies can optimize the reach of LinkedIn ads.

It will help the brand to target the potential audience.

Forecasting and Reporting:

You can check predicted frequency and reach to run the brand awareness campaign.

What do you think?

Which LinkedIn features you find helpful?
 
There will be more updates and features joining LinkedIn in the coming days, weeks, or months.

Stay tuned with us to stay updated.

Don't forget to join the eAskme newsletter to stay tuned with us.

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