Showing posts with label Social Media Services. Show all posts
Showing posts with label Social Media Services. Show all posts

Thursday

Understanding Ads for Different Social Media Platforms: Everything You Need to Know

Over the last ten years, the marketing industry has grown out of predominant print and television strategies to take hold of the most wide-reaching and effectively targeted marketing resource: social media.

Understanding Ads for Different Social Media Platforms Everything You Need to Know: eAskme
Understanding Ads for Different Social Media Platforms: Everything You Need to Know: eAskme

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Running ads and effective campaigns on social media can be the key to finding your target market and successfully bringing new customers on board.

However, navigating the number of different social media platforms and marketing to each one correctly can be difficult.

In many cases, it may be wise to pursue assistance in different areas, such as bringing on a Facebook advertising agency, utilizing management software, or seeking consultation.

Whatever path you choose, here is everything you need to know about understanding ads for different social media platforms.

There are different platforms:

Hopefully, if you’ve gotten this far, this is not a question you need to ask; however, it is just as much a mindset question as a fairly obvious one.

There are different social media platforms, and how you run ads on each one needs to be different.

While you can use several ad managers that will allow you to copy and paste your copy across platforms, this misses out on marketing to the platforms’ unique consumers.

Thus, before we begin, we must acknowledge several critical social media opportunities.

Facebook, Twitter, Instagram, and TikTok will be your big four.

There are several other platforms with more niche user bases, but many of these platforms function similarly, and you can take your strategies from these three platforms and adapt them.

Lastly, technological and media innovation occurs in a few months.

A new social media platform can always arise and gain popularity, so keep your ear to the ground and ensure you are ready to capitalize on unused ad space.

Facebook:

One of the first and most used social media platforms is Facebook.

While the user interface has several implications for running ads, its user base also demands a different marketing strategy.

Facebook’s regular users are primarily Gen X, Baby Boomers, and older Millennials. If you are trying to market a product to teens, Facebook should be your last focus.

If you are marketing to those over 30, Facebook is an excellent media service to focus on.

Amidst marketing to the right age group, Facebook is optimized for a particular type of ad. Image ads within the feed with bold text and enticing imaging that request a visit to your website or sales page are a great way to go.

Additionally, you want to focus on content that can be shared.

People will like or share something on their page—perhaps that has related content—which will help your ads succeed more on the Facebook platform. Lastly, Facebook users tend to be more willing to read the content.

While you shouldn’t overdo the amount of written copy on your ads, having a description with more information will serve you better than on other platforms.

Finding a Facebook marketing agency to help you handle the advertising platform can also be an excellent strategy to improve your success rates.

Twitter:

Twitter is all about brevity.

Boldness and comedy on Twitter will go a long way, so don’t be afraid to try new things.

And remember, whatever imagery you use should pop!

With a character limit and an interface that focuses on text over imagery, generating an advertising strategy that utilizes bold and noticeable textual claims or questions and provides easy-access links to product pages with more information and a copy is a way to go when running Twitter ads.

Instagram:

Currently, Instagram is one of the broadest-reaching marketing platforms.

It has regular users in Gen Z, Millennials, Gen X, and a smaller percentage of Baby Boomers.

The most significant difference in Instagram marketing is the importance of knowing exactly who you are marketing.

Whether you use pictures or videos, how much text and where you redirect your audience is critical.

Additionally, your ads will not be as prone to sharing as on other platforms.

Using competitions that mandate story sharing can help you significantly on this platform.

With both Instagram and services like Pinterest, ensuring your copy is visually intriguing is one of the most critical aspects of your success.

TikTok:

TikTok’s users are primarily Gen Z and younger Millennials.

If you are running ads on this service, they need to be videos, and they need to be short.

If you are unfamiliar with this type of advertising, finding specialists in social media video advertising, getting a consultation on generational marketing, and even hiring an individual to make relevant and regular videos for your ad campaign can bring you incredible success.

It’s Always Changing:

Remember, the social media and advertising environments are constantly changing, so keep your ear to the ground and be ready to ride the coattails of social media trends whenever necessary.

If you still have any question, feel free to ask me via comments.

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Friday

10 Mind-Boggling Facts about Social Media Services

You may not know this, but there are many things that you can do with social media services.

They have been used for everything from marketing to customer service and beyond in the past few years.

10 Mind-Boggling Facts about Social Media Services: eAskme
10 Mind-Boggling Facts about Social Media Services: eAskme

This blog post will highlight few mind-boggling facts about these tools that might help you better understand them and learn how to use them more effectively at your company.

Facts about Social Media Services

1. Pinterest has over 100 million active users:

This is a great number for any business to be able to boast about, and it's no wonder many companies are using this service as part of their marketing plan.

For instance, you can use Pinterest boards to help show off your products or services in an attractive way that will generate interest from potential customers.

You may also find that Pinterest offers unique ways of engaging with the community and increasing sales since they already have an engaged user base.

2. There are over 300 million active users on Facebook.

This is another great statistic that any company can be proud of since one of the most important aspects of marketing is having a large audience to advertise to generate interest and sales.

3. YouTube has over a billion users.

This is an interesting fact since it's not necessarily common knowledge or something that many people think about when using this service for marketing their products and services.

However, YouTube offers unique advantages, such as creating videos with high-quality content that can be shared online easily and viewed by millions of potential customers worldwide.

4. Over 60 million tweets are sent every day.

This is another interesting statistic that shows the sheer power of Twitter since they have so many users sending out, reading, and engaging with content regularly.

Since this service has such a high level of activity, it can be very effective for companies to share their promotions or marketing messages online to increase business before other competitors do.

5. Close to half of Twitter users are outside the United States.

This is another interesting statistic that shows just how global this service has become, which can be great for companies who have a more international presence and want to reach potential customers from all over the world without limiting themselves.

6. Over a billion users have signed up for Facebook so far.

This fact shows the incredible power that this social media service has had and continues to generate as more people sign up regularly worldwide.

Since having access to such an expansive audience is invaluable for businesses looking for more exposure, they may find various ways of using Facebook to boost their marketing efforts online before others do.

For example, you can create business pages or groups where potential customers can engage with your content and see what types of things you are posting, which will help increase awareness about your brand while also offering some level of customer service at the same time by responding to comments made towards posts related to your products and services.

7. Instagram has over 200 million active users.

This is another service that many people don't think about when marketing their products and services.

Still, this social media site can be a powerful tool for companies who want to reach more customers online beyond the United States borders.

Since there are so many international users on Instagram from countries around the world, you will have ample opportunities of reaching out to new audiences since they may not typically see your advertisements being shown in other parts of the world unless you specifically target them with campaigns created using this platform as part of your marketing strategy.

The famoid is a great platform to buy real likes and grow on Instagram.

8. Over 100 million users are active on LinkedIn.

This service is great for companies who want to reach out and connect with other professionals in their industry or target audience since it's typically used by people who have similar interests, which can be helpful when you're trying to get the word out about your business at the same time as branding yourself online through content that will engage potential customers just like this statistic shows.

9. Tumblr has over 400 million users.

This is another surprising statistic about one of the many social media services available online for companies to use to market their products and services since Tumblr can be an effective way of reaching out to new audiences around the world who may not necessarily be familiar with what you have to offer or even aware that your business exists before viewing content on this platform which could help them develop interest at some point down the road if they are interested enough right now.

For example, businesses could create Tumblr blogs specifically designed to share information related to their brand and engage customers through comments made by other visitors while promoting themselves directly via links back to their website where people learn more about a company's offerings.

10. More than a billion searches are made on YouTube each day.

This is another service that can be great for companies who want to share educational content related to their products and services since it's typically used by people who have more general interests, which means they may not necessarily know what you offer or see your advertisements often unless there's some promotional strategy in place using this platform as part of the overall marketing effort, otherwise many visitors won't even realize that you're online at all.

Conclusion

The above facts highlight some key things you should know about social media services like Facebook, Pinterest, and YouTube: they offer plenty of opportunities for businesses to increase sales, improve customer service, and more.

Even though these sites have been used exclusively for personal use up until now, companies are starting to realize how beneficial they can be in increasing brand awareness which ultimately leads to increased revenue.

Stay tuned with us to for more updates.

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Man Behind eAskme

Gaurav Kumar

Gaurav Kumar is the founder of eAskme.com. He is the professional blogger, writer, motivational speaker and online entrepreneur. He the man behind "Blogging for money guide" and "complete domain name guide". eAskme will help you to become an online entrepreneur. You can learn SEO, Money MAKING, SEO, blogging and more.

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