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April 30, 2024

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide)

Do you want to run ad campaigns on the social network for a high conversion rate? Or Are you looking for the best system that will help you get better results? You may have used Facebook ad tests or Twitter ads, but have you ever advertised on LinkedIn?

When it comes to advertising on LinkedIn, most of the people have never even tried it. The big reason is that advertising on Facebook and Twitter was much more comfortable than advertising on LinkedIn.

But, here comes the change.

How to Advertise on LinkedIn: Everything You Need to Know (Complete Guide): eAskme

Other people are reading: Best Linkedin Alternatives

Now, LinkedIn has a recreated ad serving system and made it an easy to use social media network.
LinkedIn is the best choice to target the B2B audience.

The presence of B2B networks on LinkedIn has made it the most popular professional social network.

LinkedIn has recently refined targeting options. Now it is helping marketers to target the specific set of professionals effectively.

Want to reach marketing firms? You can target those using LinkedIn Ads.
Want to focus on the education industry? You can reach them using LinkedIn Ads.
Want to find interns? You can connect with LinkedIn ads.

This year B2B option is attracting businesses and marketers to use LinkedIn.

This doesn’t mean that businesses are not advertising on Facebook or Twitter, but they will focus more on LinkedIn this year.

Notable: There is one thing you should know about the LinkedIn ad network is that the ad cost will be higher than Facebook ads.

You must have the right amount of money to play with LinkedIn ads.

If cash is not the problem and you are ready to run LinkedIn ads, then you should learn some basic rules.

LinkedIn Advertising Options:

LinkedIn was extremely limited to advertisers. There was no room for advertisers to achieve their goals. But, things have changed in 2021. LinkedIn will keep upgrading its ad system to add more freedom and room for advertisers.

Now LinkedIn Ads allow you to create ads based on your target.

When advertising on a social network like LinkedIn, you must have clear goals.

To successfully advertise on LinkedIn you need to have one of the following goals:

Brand Awareness
Engagement
Job Applicants
Lead Generation
Video views
Website visits
Website conversions

Now it is the time to uncover the most used objectives with LinkedIn advertising;

Job Applications
Lead generation
Website visits and Video Views.

Organic engagement is also a way to reach out to the LinkedIn Audience

LinkedIn ads will cost you more money than Facebook ads. I suggest you first to choose your target and then plan your ad.

Be blunt when it comes to choosing ad objectives on LinkedIn.

No matter what objective you have, you will have five types of ads on LinkedIn:

LinkedIn ad types:

Text Ads:

LinkedIn text ads work directly as other text ads. You can find them on the right side of the LinkedIn feed. One can also see these ads below “People You May Know” section. These ads can play a useful role in conversion.

You may need to do some tests to find which work best for you.

LinkedIn Video Ads:

As the name suggests, LinkedIn video ads will allow you to promote your videos to the target audience. Video marketing will be one of the most critical parts of the marketing strategy this year.

Publish video on Linkedin from Vimeo

You may need to run tests to find which video ad works best for you.

LinkedIn Dynamic Ads:

The focus of LinkedIn Dynamic ads is to engage prospects with personalized ads. With the help of dynamic ads, you can personalize the experience according to your audience.

You can use this type of ads to capture the attention of professionals. Ads will display their own professional's photo, data, company name, and title.

You can also customize the dynamic ads according to your objectives.

The main reason brands use LinkedIn dynamic ads is that it allows you to boost the audience and followers for your profile or business page.

LinkedIn Carousel Ads/Native Ads:

Carousel ads or native ads are there to attract professionals by telling them an interactive story.

Linkedin Carousel ads are helpful for those who want to share their brand story. You can use this type of ads to capture the attention of the target audience.

You may want to know about the specs and ad dimensions. Here is everything you should know about each LinkedIn ad type and objectives when creating ads on LinkedIn;

LinkedIn Audience Targeting

Time to talk business now.

Who is your target audience? (Male/female, age/location)
Are they working in the same industry?
Are they upper management or lower management?
Do they have experience of each job between 2-4 years?
Do they are in connection with a similar brand or professional?

You must know the answer to these questions.

LinkedIn is giving invaluable targeting options, but you can only get the results if you understand the demographics of your audience.

You can target coffee table people on Facebook, but on LinkedIn, your target should be what they have worked, what they have studied and which option you want to focus.

Remember: You can target more than just Founders and CEO with LinkedIn. You can target grown not only people but also target the startups and your entrepreneurs.

You can also target;

People looking for jobs
Freshers or experienced
Graduated or undergrads etc. using LinkedIn Ads.

Every minute 120+ members join LinkedIn.

How to Track LinkedIn Ad Conversion:

Only you need to know how much success you LinkedIn ad campaigns are getting.

LinkedIn ads offer various metrics that you can use to track the failures and success of ads.

I am sharing a few of the must-have conversion tracking techniques that you must use.

Event Specific Pixel:

If your goal is lead generation, then you should use event-specific pixel to track results.

You can attach. Thank you page with your form. Also, add tracking codes.

You must add conversion tracking to your LinkedIn campaigns.

Site-Wide Insight Tag:

Site-Wide Insight Tag is helpful to track the actions on your website.

It works similar to the Facebook pixel. You need to add this code on your site, and it will start tracking the behavior using LinkedIn ads.

Tip: You can also use LinkedIn re-targeting ads.

How to Use LinkedIn’s Content Suggestion:

Linkedin content suggestions will help business pages to discover what they should write about. You can use trending topics, title, and descriptions.

Content targeting helps you target the CEO and directors of your competition.

All you need is to choose the seniority, industry, and location. LinkedIn will display trending topics according to your filters.

This will help you use the trending headlines with creative ideas.

Final Words:

LinkedIn is one of the great options to target the B2B audience.

B2B marketers are using various techniques when using LinkedIn Ads. It is exciting to see how LinkedIn is helping marketers achieve their goals and what new features LinkedIn will add.

LinkedIn is ready to give more freedom to marketers to increase conversion and success.

You have questions? Share via comments.

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March 29, 2024

The Metaverse for Marketers: Complete Guide

in: Digital Marketing Guides Internet Marketing Marketing Meta Metaverse Online Marketing Technology Video Marketing what is

It is not only Facebook that has changed to Meta, but the world is changing so much, including marketing, blogging, and business.

Metaverse is one of the most talked-about and significant technological development these days. And it is all about creating a better experience.

The Metaverse for Marketers Complete Guide: eAskme

Digital marketing is already there to help businesses market their products and services to the end customers. Now, Metaverse is coming to help businesses and marketers.

When the world is already running after Metaverse, it is time to learn everything about Metaverse, bust some myths, and help marketers.

Let’s find out how marketers can use Metaverse.

What is Metaverse?

Matthew Ball is the first person ever to imagine Metaverse. But the day Zuckerberg announced about Metaverse, things have changed, and it became the hottest topic to discuss.

Even today, Metaverse is still a hypothetical internet world that relies on virtual 3D environments. You can access Metaverse using VR headsets, Augmented reality headsets, and personal computing.

There are many things about Metaverse that do not exist. But in the future, they will develop and become available to ordinary people.

Games like Fortnite, Roblox, Second Life, etc., are some common examples of what you can experience in Metaverse.

Right now, Metaverse allows you to create a virtual avatar and travel in the virtual world or environment. You can also purchase goods to power up or style your gaming characters in Metaverse.

Metaverse and NFT: Are they related?

Non-fungible token, also known as NFT, does not have any tangible value. It also means that it cannot be replaced with anything.

These days digital art is one of the most popular types of NFT.

But, Metaverse will have more use of NFTs.

Morgan Stanley once said that the NFT market will become massive by 2030 to reach $56 billion. And it will happen because Metaverse can create massive demand.

As more people use virtual avatars, the demand for more unique avatars will increase. People will spend hundreds and thousands of dollars on Metaverse avatars to make the appearance attractive and appealing. The same way virtual fashion market will boom.

The Fortnite market is the perfect example of its success.

If you do not know how Metaverse will impact business and marketing, you are already living behind your time.

The Metaverse is an inevitable development based on the idea of when.

The Metaverse will leave a massive impact on marketing. Some of these you can already see.

VR:

VR or virtual reality is already there.

We have been following VR technology for more than a decade. Gaming technologies have massively used VR.

Virtual reality is everywhere, from product research to the sale of services and products.

VR gives the ability to the team members to actively participate in product research and development.

Customers also like virtual reality as they feel connected with the complete process. In the coming decades, generations will be sharking hands with more technological advancements.

Augmented Reality:

Augmented reality is one step ahead of virtual reality. Pokemon Go and smart glasses are the best examples of augmented reality.

Augmented reality has made it possible for smart devices to collect data and enhance user experience.

With The help of Augmented reality, buyers can interact with services and products. You are not leaving your real world when using augmented reality.

Branding in The Metaverse:

Metaverse will bring more business, marketing, advertising, and branding opportunities. You can use virtual billboards, message boards, virtual avatars, and merchandise to market everything.

NFT is also helpful in this branding. You can create customized spaces and avatars like cities, islands, stores, and houses to improve branded virtual content for the customers.

According to Cathy Hackl, it is not easy for brands to create virtual merchandise. Yet brands like Gucci and Chipotle are doing it.

Virtual Popups:

Popup shows are pretty common for businesses. You can put all your products and services in virtual popups.

Marketers can use virtual popups to build a network or market products or services online. Virtual popups improve your chances of reaching a broader audience.

Virtual position can easily change and grab more eyeballs. It is best for you as you do not need real-world shops and save a lot of money and effort.

Virtual Classes or Training:

YouTube has already taught the world how to use recorded videos and Live streaming to market products and services. Metaverse can make virtual classes and train more impacting.

The virtual world is helping students to get a Real-world environment in metaverse classes. Marketers can use virtual training to educate team members and run product demonstrations.

Metaverse events:

Meta has launched a virtual event where people can enjoy the singer.

Metaverse events are gaining popularity, and this is a sign that brands can use metaverse events to promote related products and services.

You can also host metaverse events to influence your targeted audience.

Metaverse Marketing FAQs:

What is the Metaverse?

The Metaverse is the most advanced version of virtual reality and augmented reality. In Metaverse, users will have real-time experience and interact with virtual reality.

Why is Metaverse important for marketers?

The Metaverse is the next platform where markets can connect with the virtually available audience. It will bring more opportunities for businesses to grow and expand.

How to monetize Metaverse?

Businesses can monetize Metaverse by creating popup events, virtual classes, and virtual merchandise.

Who is building Metaverse?

Companies like Apple, Meta, Epic games, Niantic, etc., are building their Metaverses.

Conclusion:

Metaverse will take a long time to become that effective and realistic. But it doesn’t mean that you should not prepare for it.

You should start investing in augmented reality ads and virtual reality ads.

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January 04, 2023

YouTube Viral Content Predictions for 2024!

in: News Social Social Media Video Marketing you6tube yout8ube youtu7be youtub4e YouTube YouTube Features YouTube News YouTube Updates

YouTube has released a video detailing what will be viral in 2024.

YouTube’s official trends podcast shows that AI and travel-related videos get more love from viewers.

YouTube Predictions for Viral Content in 2023: eAskme

YouTube Predictions for Viral Content in 2024: eAskme

In the YouTube prediction for the 2024 video, YouTube’s representatives were talking about the topics and niches that will gain maximum attention and views this year.

YouTube Shorts is the home of travel content, and travel content will be covered in popular videos on TikTok.

Creators always want to please viewers, and these YouTube predictions for 2024 will help them to create content that will attract more viewers.

You should get some content inspiration from prediction videos if you are a YouTuber.

Here is what will be popular on YouTube in 2024.

AI Videos:

Youtubers, bloggers, marketers, and businesses are talking more about Artificial Intelligence and products created using AI.

YouTube videos about AI content get better reactions and more viewers than general software videos.

Most of the time, AI videos on YouTube talk about images generated by AI or content written by AI tools. AI videos on YouTube display how you can add a few words to get the result.

YouTube's 2024 prediction tells that creators will focus more on AI-generated and ethical issues related to such content.

YouTube creators are already crazy about ChatGPT videos. OpenAI build an artificial intelligence-based chatbot?

ChatGPT has gained popularity within days of its launch. It is one of the best AI-based chatbots able to give human-level answers with satisfying intent. Videos related to ChatGPT are already very popular on YouTube.

YouTube creators are displaying how ChatGPT answers questions, writes stories, and tell jokes.
AI technologies like ChatGPT are getting popular among users giving content creators more products to discuss.

Travel and Hotel Content:

YouTube host MatPat has predicted that travel and hotel content will again see a boom on YouTube as people become more comfortable with travel.

Safiya Nygaard and MrBeast are examples of those who have used travel and hotel content to grab the attention of maximum viewers.

YouTube creators with fewer resources can make a difference with creativity.

Opposite of MrBeast:

MrBeast is the most followed YouTube creator.

Many content creators follow MrBeast content strategies, including stunts, challenges, hefty price money, or expensive things.

It is only possible for some creators to run million-dollar content and feature celebrities in their videos. Which is what, MrBeast does.

YouTube focuses on creators with more creative ways to get their content in front of the public without using large amounts of money or luxurious resources.

This also tells that as a creator, you should think outside the box and give exciting challenges that inspire people to engage with your videos.

For example, living off just a dollar a day can inspire people to watch your videos.

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March 02, 2022

10 TikTok Marketing Best Practices To Grow Your Business

in: Marketing Social Media Social media Marketing TikTok TikTok for Business TikTok Marketing TikTok Tips Tips Video Marketing

Do you want to improve your presence on TikTok? Do you know that businesses and brands use TikTok to improve visibility using engaging and fun content?

TikTok is massive videos based social network. It is so big that sometimes TikTok is leaving Google behind in popularity.

TikTok Marketing Best Practices: eAskme

Millions of content creators are uploading their videos on TikTok every day.

More than 1 billion people are active on Tiktok every month.

The massive user base on TikTok attracts businesses to market their products and services online.

Businesses are connecting with their target audience using TikTok videos and TikTok influencers.

To be successful on TikTok, using creative and engaging videos is necessary.

Today, I share the most effective tips to make your TikTok marketing campaign successful.

1. Follow Trends:

Social media platforms like TikTok prioritize content based on popularity and calculate popularity based on views, likes, and comments.

You can use trending hashtags to create engaging content for your target audience.

On TikTok, you should engage with the latest trends the same way you advertise on other social media platforms.

Users can find content using popular hashtags, and you can use those hashtags to present your brand in front of a massive audience.

Using popular trends in your content will boost TikTok, and your content will have more views.

2. Promote while Entertaining:

TikTok is known for its entertainment. But brands also use it to educate the audience and spread awareness.

Noone likes ads or ads like the content.

It is important to add more fun to your videos to leave an impression.

Build a following on TikTok and start promoting products or services using interactive promotional posts.

Using both ad and entertainment features in your content will help you attract more buyers.

3. Forge Partnerships to Spread Brand Awareness:

If you are new to TikTok, then take the help of others who have already established their presence.

Take the help of TikTok Creator Marketplace to find experts in your industry.

You can find TikTok influencers who can produce or promote engaging content related to your business or brand to their audience.

Influencer marketing is best when using platforms like TikTok.

People trust these influencers, and when they promote your brand, your brand will earn their trust.

You can also use their experience to launch or rebrand your business.

4. Use 9:16 Video Format:

Use 9:16 video format for TikTok to make your video more attractive and engaging.

When using this format, your video will cover the entire screen, and it is the best practice to make the people stay connected with your videos.

5. Variety:

Use various settings and backgrounds in your TikTok videos to make viewers engage with your content.

Change camera angles, scenery, and viewpoints to make your videos appealing and diverse.

Use multiple scenes in one TikTok video.

Call-to-Action:

Must use Call-to-Action in your videos to make people engage.

You can find CTAs in TikTok Ad Manager.

You can choose to learn more, shop deals, find the location, view offers, etc.

These clickable Call-to-Action buttons will boost traffic to your website.

You will go one step further with these buttons as the user can go ahead than just videos.

Call-to-actions will help boost conversion.

Timing:

Timing is very important when publishing content on social media sites.

Tiktok is not an exception.

You must create and publish videos on the latest trends. Create videos between 21-34 seconds.

You must create an ad that entertains the audience and boosts conversions within this time.

Authentic Content:

To increase brand visibility on TikTok, you need to upload content regularly.

When publishing videos regularly, you should keep the videos authentic.

By regularly publishing videos on TikTok, you will learn what is working for your brand or not.

The TikTok algorithm will also help adjust your videos.

Creating multiple videos will help your brand to find out what your audience finds interesting or not.

Your content can earn you user feedback.

Sense of Humor:

Entertainment is a must for TikTok videos.

Creating videos that entertain and influence your target audience is important at TikTok.

The audience will only like your videos if you also enjoy creating them.

Have fun creating videos related to your business or brand.

Use Captions:

Captions will make your video more engaging.

Use captions with CTA to make your TikTok ad campaign stand out.

Such videos are also appealing for viewers who watch TikTok videos without sound.

Conclusion:

If you are learning how to advertise on TikTok, you should also follow the best marketing practices.

Adopt TikTok culture to learn how to use the platform to benefit your brand.

Utilize TikTok metrics to find out how your content is performing.

Follow these TiktTok marketing best practices to increase brand visibility.

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December 16, 2021

9 Video Marketing Ideas To Promote Your Business

in: Business Marketing Online Business Small Business Tips Video Marketing Video Marketing Ideas YouTube Marketing

Video marketing is one of the effective ways to market any brand or business.

However, while web guides and blogs can help reach new people on Google, exploiting video content can make a difference.

9 Video Marketing Ideas To Promote Your Business: eAskme

At present, there are many video marketing ideas you can use to improve your brand visibility and promote your business. If you do not have any idea or don't know how to make your idea work, you need video marketing services in Chicago.

Below are some of them:

Post A Short Version Or Teaser:

If your goal is to attract more audiences to your website, a good video marketing idea to consider is posting a teaser of your video content.

Aside from your video, make sure to include a link to the video on your website.

It also works well if you have a series of videos possibly posted as a gallery on your linked page.

To get results with this video marketing idea, never hesitate to work with a reliable video production company.

With its team of highly qualified and experienced professionals, you may guarantee that you’ll be able to produce videos suited to your needs.

Post Informative How-To Guides:

Most people watch videos to get tutorials on everything.

If you can make how-to guides related to your field, you can boost your SEO and reach new customers.

In other cases, you can show off your services or products in these videos.

Depending on what you’re offering, create how-to guides that will highlight how your audience can benefit or use your products.

For instance, you can post makeup tutorials if you’re offering cosmetic products. Just be sure to get creative, as it’s the key to achieving results with your video marketing strategy.

Repurpose Your Video For More Uses:

Videos are versatile, so be creative to get the most out of your production.

If possible, post them on your landing page, add them to relevant web pages, and put the thumbnail in your email signature.

You can even use videos for your follow-up emails.

The bottom line is to reach as many clients as possible.

So, think of the platforms or channels you can take advantage of your videos to promote your business successfully.

Moreover, use effective video marketing tools to produce quality video content.

Use Different Video Marketing Platforms:

One of the things about videos is that they can grab one’s attention on diverse platforms.

In previous years, businesses often used TV ads to boost their brand, but these days, there’s a selection of stages where you can post videos and attract more potential customers instantly.

The most evident platform is YouTube, one of the highly-used websites online.

But, it’s also a good idea to create video content for social media platforms, such as Facebook, TikTok, and Instagram.

It may help you reach your target audience effectively and enable you to build a following.

Combine Videos In Your Email Marketing Efforts:

Emails and videos are a match made in the world of marketing.

Adding the term “video” in your email subject line can increase open rates and click-through rates and lessen the number of people who will unsubscribe to your email.

Adding video thumbnails in your emails can also improve your email’s engagement rate.

Therefore, instead of using a plain image, try using video thumbnails for your emails.

It isn’t only easy and free to include videos in your ongoing email nurture campaigns, but it can also result in better attribution.

You can also pipe video viewing data directly into your workflows or lead scoring, depending on the video marketing platform you’re using.

For example, if your leads view your product demo videos on your website, you may set up a workflow to email that individual or alert your sales team to call that person.

Record Video Testimonials:

There are times that an ideal way to promote your business is to get testimonials from your customers.

You’ll notice that most websites have testimonials or reviews from their customers on the front page.

With this in mind, it’s never a bad idea to record video testimonials.

It’s an efficient and easy way to promote your business.

When you do it right, you can improve your brand visibility and recognition in the industry.

Share Your Videos In Online Communities:

Whether it’s a known online community in your industry or other social media platforms, you must be actively engaged in such realms and spread your video content whenever possible.

For example, if your business offers inbound marketing solutions, participate in communities with people seeking services to resolve their struggles in their inbound efforts.

Then, share your videos to answer their questions and how you can engagingly help them.

Create Top Lists:

Another video marketing idea you can consider to promote your business is to create a top-list video.

It often gets more clicks as people know they’ll get an informative and entertaining breakdown of the best services or products.

Making ranking lists related to your business is also an excellent way to reach people.

To make the most of this video marketing idea, use it to list your popular products.

For instance, if you’re selling guitars, create a video of your top-selling guitars and the budget-friendly ones.

The good thing about such videos is that you can demonstrate your products and provide direct links to your product pages in your video description.

Optimize Your Video Thumbnail:

Your video thumbnail is a critical component in driving visitors to play your videos.

Remember that most people judge books by their cover.

Therefore, it’s best to dress your videos for the occasion by giving them a play-worthy or compelling thumbnail image.

The best way to ensure that your audience will play your video is by using a smiling person to make direct eye contact.

It’s because people relate to other people. Besides, smiling manifests happiness and helps people connect.

So, optimize your video thumbnail properly to ramp up your video marketing efforts and expect to get a better number of plays.

Conclusion:

Never post or publish your video randomly.

If you’ve done your best to produce good video content, make sure to keep the above video marketing ideas to get your desired results in promoting your business.

Just be sure to get professional help to level up your video marketing efforts in the long run.

If you still have any question, feel free to ask me via comments.

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September 14, 2021

5 Solid Ways To Significantly Improve Your Online Visibility

in: Brand Branding Content Marketing Digital Marketing Internet Marketing Marketing Online Marketing Social media Marketing Video Marketing

The Internet is a valuable tool for sellers and consumers alike, but only if consumers can find your company. Your intended audience needs to have the ability to locate your business, but how can you attract more attention?

5 Solid Ways To Significantly Improve Your Online Visibility: eAskme

1. Fully Optimize Your Website

It's important that when a consumer in need of your products or services performs a search online, they can find your company.

Ideally, your business should rank in the top ten of Google's search results.

To achieve this, make sure that your web presence is completely optimized by selecting appropriate keywords that describe your business and displaying them on your pages.

It's also crucial to keep up-to-date on Google's SEO guidelines by employing the use of sitemaps along with other tactics that help you rank well.

2. Make Contacting Your Company Easy

One of the biggest mistakes companies make is not allowing consumers to find their contact information easily.

Display contact information in a prominent location on your website.

Include details such as your email address, phone number, company name and location, operating hours, and an overview of services.

This information is valuable for anyone potentially considering your company, so never neglect this kind of transparency.

3. Author Useful Content

To stand out from competitors and improve your online visibility in search results, you will need quality content on your website.

This includes topics that relate to your industry and also educate your potential future consumers.

Creating content with this in mind serves two real purposes:

It shows visitors to your website that you are knowledgeable in your field and you have experience. This knowledge hones additional trust in your products and services.
It also works to attract visitors that may not wish to purchase at this time. However, if your content educates and entertains them somehow, they will remember your website for future purchases.

Google ranks websites higher that offer great content that is written authoritatively. By carefully crafting your articles, you're securing your place in search results.

4. Keep An Active Social Media Page

Companies are judged harshly by their social media presence and how they interact with consumers more than ever before.

Therefore, it's important to have social media pages such as Facebook, Instagram, and LinkedIn to build connections and give your company a human element.

More importantly, having and improving your social media presence makes it easier for consumers to share or like your posts.

As a bonus, Google will reward you for your efforts.

5. Collect Contact Information

Whenever someone visits your website, make it your ultimate goal to gain their email address to receive future contact from your company.

However, a single exposure is not good enough to cement your business in the average consumer's mind.

Therefore, it's important to remain classy while attempting to collect this information.

One popular way to do so is by asking consumers to sign up for your newsletter while offering a perk such as a free coupon or ebook.

Bear in mind; people are more hesitant than ever to give out their personal contact information.

So you will need to offer genuine value in exchange for their email address.

It's also essential to remain wholly honest about keeping their information safe and how your company uses it.

Offer reassurance that their information will never get sold or traded to third-party companies without their strict consent.

Conclusion:

The Internet changes virtually every day, but your company needs to maintain a solid online presence.

With smart SEO tactics and transparency on your website, you can gain the trust of many consumers.

If you still have any question, feel free to ask me.

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July 27, 2021

TikTok has Increased the Length of Videos to 3 Minutes

in: News online video Social Social Media TikTok TikTok Tips Video Marketing

TikTok has increased the maximum length of videos to 3 minutes. Earlier it was 60 seconds.

This update has now tripled the length of videos on TikTok. Tiktok has rolled out this update worldwide.

In your TikTok profile, you will get a notification stating that you have early access to upload videos up to 3 minutes long.

TikTok has Increased the Length of Videos to 3 Minutes: eAskme

You can upload videos from the TikTok app or desktop. Try the new update.

User can upload, edit and record three-minute videos using the TikTok app.

It shows that user have a bigger canvas to work with.

Significance:

By expanding the length of the video to 3 minutes, TikTok is trying to stay ahead of its; competitors like Facebook Stories, Instagram Stories, YouTueb shorts, and Snapchat stories.

Facebook stories, YouTube Shorts, and Snapchat stories length is up to 60 seconds. Instagram reels length is 30 seconds.

TikTok has increased the length of TikTok videos to 3 minutes.

It will allow experts, professionals, and educators to launch 3 minutes tutorials.

Now TikTok users can create content for the TikTok platform only.

It will give TikTok an advantage as users will find everything in one app.

We are waiting to see the reaction of Tiktok users and what developers have to offer to make people stick with the platform.

TikTok has already tested longer videos with a limited number of creators.

Conclusion:

Increasing the length of videos can be a game-changer for TikTok.

Let’s see how users take this update.

If you still have any question, do share via comments.

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May 04, 2021

Why Use Whiteboard Videos & How To Create Them

in: Content Marketing Digital Marketing How To Internet Marketing Marketing Online Marketing Social media Marketing Video Editor Video Marketing Whiteboard Videos

Unless you have been living somewhere far away from civilization, you are perfectly aware of the importance of digital marketing.

In addition to that, you constantly need to follow new trends and use new tricks that can drive your online business towards success.

Why Use Whiteboard Videos & How To Create Them: eAskme

Other people are at: 5 Ways A Real Estate Business Can Benefit from A Video Maker

Today we are going to be talking about one specific trend that is becoming increasingly popular. It is also fairly new, although we can all agree that it has been around for a while.

Yet, the popularity of this technique most certainly cannot be ignored and if you are running a business in 2021, you definitely need to become aware of the trend that I am referring to and then decide whether you want to use it or not.

While I am sure that you will decide to use them, I cannot speak on your behalf.

Here is, however, what I can do.

I can inform you about some of the reasons why you should use this technique, i.e. whiteboard videos.

Then, I can also give you a few tips on how to create an effective one, so that you can be sure that the video will be successful in engaging your audience and influencing their purchasing decisions.

Let us take it one step at a time and start with the reasons why you should use whiteboard animations.

Reasons To Use Whiteboard Videos Technique: eAskme

Reasons To Use This Technique

One of the most significant reasons why people decide to use whiteboard videos is because they might want to convey a complicated idea to their audience.

While there are other methods you can use to get your message across, the truth is that whiteboard videos can be much more effective than, say, the written word.

This is because complex ideas are not only easier to convey, but also to understand, when they are explained through a whiteboard animation, where you can talk instead of write about those specific ideas.

If you don’t know precisely what whiteboard animations are, this should be of help: https://en.wikipedia.org/wiki/Whiteboard_animation

Even if the ideas that you are trying to convey aren’t that complicated, you will probably convey them more easily through videos.

This is especially correct if you have various different messages to convey and it’s difficult to get them all across through the written word.

The number of your messages and the complexity of those aren’t the only reasons why people use this specific technique, though.

Research shows that people are more attracted to videos these days.

Animations will grab their attention and hold it, which increases the chances of turning those viewers into actual customers.

As I am sure that you want to keep your audience engaged for as long as it takes to spark their interest into your products or services, I have to say that whiteboard videos can be the perfect tool to do that.

If you are planning to use humor in your presentation of a particular service or product, or if you want to get your whole brand represented through humor, chances are that you won’t quite be able to do that through the written word.

On the other hand, whiteboard animations will be highly effective in this regard.

Getting a few laughs can certainly help your brand, so if that’s what you’re aiming at, you should use these videos.

Of course, it depends on the topic, so don’t try to add humor where it is unnecessary.

Social media marketing is probably a huge part of your entire digital marketing strategy.

Well, can you imagine your social media filled with texts and articles?

Okay, you probably can imagine it, but the point is that people will be rather reluctant to read those.

On the other hand, a whiteboard animation video will be the perfect format for your social media platforms, which is another important reason why people use it as part of their online marketing strategy.

How To Create A Whiteboard Video

After realizing just how useful this technique can be for your business, you will probably start thinking about how to create a whiteboard video and start using its advantages right away.

You might think that this is extremely complicated and that there is absolutely no way you will be able to do it, but let me tell you right away that this is entirely wrong.

In fact, everyone can easily create a whiteboard video with a minimum amount of effort.

Of course, you’ll need to put a lot of effort into the whole idea, since you want the animation to be effective.

As for the technical part of it, though, it will be a piece of cake for everyone.

There is, however, one thing that you will need in order to ensure that the technical process is a piece of cake.

Simply put, you will need to find the right software that will make this creation process easy for you.

There are quite a lot of different software pieces out there, but it should go without saying that not all of those will be amazing and not all of those will provide you with the quality you want and deserve.

That’s why you will have to be pretty careful when choosing your software piece. Make sure to get it from a reputable brand.

After you have found the right software, you will need to think thoroughly of the video you want to create.

Remember, it should be engaging and it should convey your message rather clearly.

When you learn how to use your software, which won’t be that difficult if you have made the right choice, you will just keep getting better and better at creating engaging and amusing animations.

Keep in mind that the idea is always the most important thing here and that no tool and no piece of software will be able to help you if you don’t put enough thought into the whole idea.

If you have question or suggestion, feel free to drop in comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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April 02, 2021

5 Ways A Real Estate Business Can Benefit from A Video Maker

in: Business Digital Marketing Internet Marketing Marketing online video Real Estate Video Editor Video Marketing

5 Ways A Real Estate Business Can Benefit from A Video Maker: eAskme

According to a joint study of Google and the National Association of Realtors, consumer market trends on real estate drastically changed because of the internet.

Today, 90% of home buyers searched online during their home buying process.

Video Maker Benefits Real Estate Business: eAskme

5 Ways A Real Estate Business Can Benefit from A Video Maker: eAskme

Other people are at: Top Video Marketing Strategies for Business Promotion

On top of that, NAR statistics revealed that 73% of home sellers opt to list their properties with a real estate agent who uses embedded videos.

Thus, it is clear that you must optimize videos to amplify your sales.

Using a video maker is crucial to your success.

With this video editing tool, you can stand out from your competition and increase your bottom line.

Not convinced?

Let’s get started by exploring these five ways your real estate business can benefit from a video maker.

Get Rid of Boring Listings With Stunning Clips

Currently, 720,000 hours of videos are uploaded to YouTube every day.

As you can see, you have a lot of competition.

Thus, you need to use your video maker to ensure that your target market sees your content.

If you want to make a great impression, traditional listings no longer work.

With this video editor, you can get rid of boring listings.

You can make interactive videos by adding the following touches with a video maker:

Wordings
Music
Graphics
Transitions
Effects
Animation

5 Ways A Real Estate Business Can Benefit from A Video Maker

Provide Accurate 360 Degree Details of Every Angle

Today, both home buyers and sellers understand that plain photos are not enough.

They don’t always give your properties justice.

In the same token, lengthy property descriptions cannot truly depict the beauty of a particular listing.

Thus, if you want an accurate depiction of any property, you must create a video of the house.

Thankfully, you can do that with the help of a video maker. Edit your camera phone clips to create stunning video tours.

With the drag and drop feature of your video editor, you can make professional-looking content.

Hence, you can confidently conduct an online open house anytime. Notably, clients are more willing to buy a house if they can imagine themselves living in it.

Take a Client on a Neighborhood Tour

Apart from creating standard home content, a video maker allows you to go the extra mile.

Remember, people in the modern world are very busy.

They don’t have time to waste driving to properties and checking the neighborhoods.

At times, you also have inquiries coming from out-of-state clients.

Hence, you need to be prepared with thorough materials that help with the buying process.

After all, any prospective buyer depends on the right information to make an educated choice.

And real estate is a very big investment, so both buyers and sellers appreciate agents who are thorough.

With a video editing software, you can easily create in-depth materials that show the neighborhood.

Take clips with your camera and use a drone to capture a wider scope.

Then you can transform these snippets into a slideshow that provides more information.

In this modern world, incorporating videos in your real estate strategy is not vanity but a necessity.

If you want to get more referrals from happy customers, you must prioritize learning how to use a video maker.

Increase Sales By Boosting Website Traffic

Since the internet is intertwined with people’s daily lives, everyone understands that videos play a crucial role in marketing.

Noteworthy, around 5 billion people have access to a mobile device.

Within this gadget are at least two social media apps that are checked throughout the day.

Therefore, it is clear that you must leverage videos to reach your target market.

After all, they hang out online and watch a lot of videos throughout the day.

In fact, video is the leading content format because it says a lot of information within a short time.

Above all, this highly entertaining content creates the most engagement as it stimulates more senses.

Remember, you can only crush competitors and increase sales by using a video maker to make stunning content.

Posting signs and conducting open houses are not enough, as people have turned to real estate videos to view properties.

Creating videos can help you with:

Boosting website traffic
Generating more page/ listing views
Attracting more attention on social media profiles
Eliciting more shares on posts
Encouraging potential buyers to call and make inquiries
Assuring sellers that their properties are shown in the best light
Motivating more prospects to set up real-life viewing appointments

Create Quality Videos That Don’t Break the Banks

Finally, a cool video maker assures you can create stunning videos within your budget.

With this handy tool, you can craft videos even if you don’t have design experience.

Its easy user-interface ensures even newbies can make professional-looking videos.

Now, there’s no need to pay a design team or pay for expensive software.

This highly affordable tool assures you can craft different kinds of real estate videos that convert into sales.

If you have question or suggestion, feel free to drop in comments.

Don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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December 22, 2020

4 Best Creative Marketing Solutions

in: Content Marketing Digital Marketing Facebook Marketing Forum Marketing Internet Marketing Marketing Marketing Strategies Video Marketing

Whether you have a brick-and-mortar or an online business, good marketing is essential. Effective marketing is especially important for new businesses that are trying to get off the ground.

4 Best Creative Marketing Solutions: eAskme

Other people are at: Increase Your Website's Traffic In Seven Easy Steps

If you have tried some of the obvious choices without the kind of success you were looking for, here are four creative marketing solutions that you may not have considered.

1. Google Maps

You probably realize that advertising on Google and optimizing for their search engines is an important part of marketing your business.

However, you may not realize how functional Google Maps can be in getting your business into search results quicker.

You have a tremendous amount of competition for keywords on Google, but Google Maps eliminates all but your local competition.

Even if you do not have a physical storefront, you can register an express mail dropbox and customer support business hours and get on Google Maps.

If you're not utilizing this technique, you are really missing out on an opportunity for great free marketing to any customers in your area.

2. Physical Marketing

Whether you have a brick-and-mortar or an online store, physical marketing can be highly functional marketing.

Visual cues like banners, van wraps, and flyers can all bring attention to your business.

If you ever need to transport products or go from place to place to conduct your business, you are missing a huge advertising opportunity if you do not have a van wrap.

If you have any kind of physical storefront, it should have banners.

You can pay local businesses to display banners in their shops to advertise your services or products.

Fliers can be put out in public places for very low prices and may draw people who otherwise wouldn't have found your business through online searches.

In an increasingly digital world, don't neglect the potential of physical marketing in your campaign.

3. Forums

Most businesses understand the value of social media and how important it is to have a website, but you may not recognize that forums can also offer an opportunity to build credit with a customer base and attract new clients.

Whatever kind of business you have, participating in forums about subjects related to that business gives you an opportunity to connect with people and prove that you are an authority in your area.

Building credibility and authority is one of the hardest things for a new company to do, especially if they operate entirely online.

Citing respectable sources, answering questions intelligently, and participating with your target market on forums can be a superb way to build credibility as well as attracting customers.

4. Cause Marketing

Cause marketing is a growing phenomenon, especially among eCommerce businesses.

If you're struggling to be seen above the clutter, cause marketing may be an excellent option.

You can choose a cause related to your business or something unrelated that you feel passionate about.

All that matters is that you tie yourself to the cause and offer incentives to your customers that their dollars will partially go to supporting the cause.

Be Creative

Any of these four marketing tactics can do wonders for your business.

Be creative in how you apply marketing and think of new avenues to reach your customers, and you will likely find that creative marketing is easier than you expected.

Do share you questions, suggestions and anything you want me to know in comments.

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December 13, 2020

Watch Top Emotionally Engaging Christmas Ads

in: Christmas Christmas Ads online video Social Social Media Tips Video Marketing YouTube YouTube Marketing

Emotional content is what makes a video or article go viral. When it comes to video marketing, YouTube stands as the most powerful marketing platform for creating engaging ads. During holidays, brands are creating holiday video ads to attract more customers and improve SEO performance.

A recent study shows that the average work tenure of a chief marketing officer in US companies is 41 months.

Watch Top 20 Emotionally Engaging Christmas Ads: eAskme

Other people are at: Top YouTube Searches This Year (USA & Worldwide)

Most of the Chief-Marketing-Officers in American brands are working upto 30 months.

For Chief-Marketing-Officers who want to spend years, it is essential to analyze the emotional Christmas ads.

Online retailers should also focus on;

Why are other brands using emotional video marketing?
Why brands analyze Christmas ad content?

You can use emotional content to learn from the emotional video ads.

Here I am sharing the most emotionally engaging Christmas ads.

Not On The High Street’s The Magic of Small Things

M&S FOOD’s This is M&S Christmas Food

Aldi’s Christmas Launch Advert 2020

Lidl’s Big on a Christmas You Can Believe In

Asda’s That’s an Asda Price Christmas

Argos’s An Evening with AbracaDaisy & the Incredible Lucy

Hobbycraft’s Craft Together This Christmas

TK Maxx’s The Lil’ Goat

Deliverloo’s Christmas Is On!

Conclusion:

Emotionally engaging Christmas ads are the best examples of how content can trigger emotions and influence buyer's decision.

Watch them and let me know which ad you find most influential.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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April 30, 2024

LinkedIn Advertising Options:

LinkedIn ad types:

Sponsored Content ads:

Text Ads:

Sponsored InMail:

LinkedIn Video Ads:

LinkedIn Dynamic Ads:

LinkedIn Carousel Ads/Native Ads:

LinkedIn Audience Targeting

You can also target;

How to Track LinkedIn Ad Conversion:

Event Specific Pixel:

Site-Wide Insight Tag:

How to Use LinkedIn’s Content Suggestion:

Final Words:

March 29, 2024

What is Metaverse?

Metaverse and NFT: Are they related?

VR:

Augmented Reality:

Branding in The Metaverse:

Virtual Popups:

Virtual Classes or Training:

Metaverse events:

Metaverse Marketing FAQs:

What is the Metaverse?

Why is Metaverse important for marketers?

How to monetize Metaverse?

Who is building Metaverse?

Conclusion:

January 04, 2023

Here is what will be popular on YouTube in 2024.

AI Videos:

Travel and Hotel Content:

Opposite of MrBeast:

March 02, 2022

1. Follow Trends:

2. Promote while Entertaining:

3. Forge Partnerships to Spread Brand Awareness:

4. Use 9:16 Video Format:

5. Variety:

Call-to-Action:

Timing:

Authentic Content:

Sense of Humor:

Use Captions:

Conclusion:

December 16, 2021

Post A Short Version Or Teaser:

Post Informative How-To Guides:

Repurpose Your Video For More Uses:

Use Different Video Marketing Platforms:

Combine Videos In Your Email Marketing Efforts:

Record Video Testimonials:

Share Your Videos In Online Communities:

Create Top Lists:

Optimize Your Video Thumbnail:

Conclusion:

September 14, 2021

1. Fully Optimize Your Website

2. Make Contacting Your Company Easy

3. Author Useful Content

Creating content with this in mind serves two real purposes:

4. Keep An Active Social Media Page

5. Collect Contact Information

Conclusion:

July 27, 2021

Significance:

Conclusion:

May 04, 2021

Reasons To Use This Technique

How To Create A Whiteboard Video

April 02, 2021

Get Rid of Boring Listings With Stunning Clips

You can make interactive videos by adding the following touches with a video maker:

Provide Accurate 360 Degree Details of Every Angle

Take a Client on a Neighborhood Tour

Increase Sales By Boosting Website Traffic

Creating videos can help you with: