8 Best Social Media Tips for Your Small Business

It is not easy for a startup or small business to quickly outrank the competitors and become a brand. Small business has to face a lot of in-house issues, errors and competition also. It takes a lot of time, energy and investment to manage the multiple operations at a small business.

Usually, in a small business, each employee has to fulfill multiple roles.

A small business needs to manage service, operations, payroll, sales, invoicing and fulfillment with the small number of employees.

8 Best Social Media Tips for Your Small Business: eAskme

Other people are reading: Social Media Marketing to Gain Traffic on Their Websites?

When it comes to marketing, small business feel dehydrated.

Most of the times, small businesses focus on SEO, paid search and email marketing to grow their conversion rate.

During this struggle, they almost forget the importance of social media presence.

Social media never ask you to spend hours or millions of dollars in the beginning. Also, using social media channels is not a hidden mystery.

Everyone knows that more significant impact that social media marketing can bring to any business.

8 Best Social Media Tips for Your Small Business:

Here are the eight smart tips for building an active social media strategy using your existing resources and positively engage visitors and impact your small business.

Customer Personas:

Identifying user or customer personas will help you in effective content marketing. It also expands the impact of overall marketing strategies.

If you are still not aware of your target audience or customers, then it is time for you to start now.

You do not need to spend months on this.

If you are not aware of how to start, then first go to your Google Analytics dashboard.

Activate the interests section in Google Analytics and find out which group is getting maximum exposure.

If you do not have enough data then you should go to Ad planning tools like;

• Google ads display planner
• Facebook ad planning tools

Here you can check the interest, behaviour and demographics of your target audience. Find out how different categories are fitting with the understanding of your customers.

If you have any specific personas, then it’s okay, or else uses Facebook as tests to find out about your target audience.

Publish each post on your social media channel targeting the specific set of customers.

Understand Your Customer Journey:

When it comes to marketing, every small business understands one or few ways to generate leads, sales and engagement.

A company can use a specific social marketing platform, some campaigns or target some categories.

The only problem is that most of the businesses are not aware of the customer journey.

Knowing your customer journey can help you make the sale on the first visit.

You may find it hard to get the complete story of the customer journey.

But, there is a way to find out what content is appealing to your audience and what your customers find valuable.

You can use reporting tools to collect the data.

This will help you understand the steps a customer follow from his mind to the final purchase.

Tracking:

The first two steps won’t be easy for you if you are not following this third step.

Without tracking, you will not be able to understand buyer personas and customer journey.

If you are reading till now, that means you are serious about your business.

Tracking and analyzing data are the two most important factors of digital marketing.

Without collecting data, you will not be able to find out what is going on in your business and how customers are responding to your campaigns, products or services.

Install Google Analytics and make sure that you are tracking all the pages.

Also track content on social media, emails and other sources.

Remember: The more you track and analyze the more information you have about your customers. This information worth more than a million dollars.

Agile Methods:

Use content strategies, ebooks, webinars, whitepapers, etc. to engage with your audience.

Sometimes you need to increase your investment for effective content creation.

Use smaller tests to figure out;

• What type of content is performing?
• What is the ideal frequency of posting?
• What is the best targeting option?

Agile marketing is one of the most effective marketing strategies these days.

Small business never has much budget or time to do everything in one go.

It is ideal to go with multiple content options and find out what works best for your business.

Repurpose Content:

Do you leverage your old or existing content?

No.

Why not?

If you are in business from some time or a long time, then you may already have some quality pieces of content.

Test them on Social media.

If you are creating a new email for your subscribers’, then link to old or existing pieces of content.

Using content on multiple places will bring better results. You also get more data from various channels to track and analyze.

Your evergreen content will help you every-time you want to write a new article, email or social media post.

Just make sure that the content is still relevant in today’s context.

Also, repurpose the content which is already performing best at social media or search engine results.

Learn from Competitors:

If you ask me how many times a small business should post on social media. I never give a number.

I always say, “it depends.”

There are so many industries, and it can never be the same for all.

The easiest way to find the answer is by tracking your competitors.

When tracking your competitors, focus on;

• How many times are they posting in a week?
• What is the best time to post?
• How many followers they have?
• What type of content do they publish?
• What type of content is performing better?

Whenever you are doing research, you need to follow the eagle eye concept and content scoring.

Eagle eye concept will compel you to invest more time on research and content scoring will ask you to track your competitors using excel sheet.

Find the patterns.

Plan for the long run:

If you committed to creating a brand on social media channels, then things will start happening with your business.

A small business can do many things all the time, but what about the time when you don’t have time.

It is always wise to plan for the times when you will be too busy or on vacation, or you do not have times to do some other essential things, such as content creation.

It is always wise to create a content calendar and assign the job to the person and tell him when you want them to publish new content.

Assigning roles will help you live your life peacefully and manage your small business with ease.

Optimization:

When professionals hear word optimization the most common things which comes in their minds are;

• Content optimization
• Website optimization
• SEO optimization
• On page optimization
• On-site optimization
• Image optimization, etc.

But there is more than just these.

You need to optimize your social media marketing also.

Test and optimize your business for everything.

• Run A/B tests for sponsored content
• Optimize content for organic reach

Conclusion:

If Social media is not included in your priority list, then you are missing a lot of opportunities. Social media can be useful for your small business.

The best thing about social media is that you need not begin with massive investment.

All you need is the smart and professional social media strategies to leverage social media using;

• Existing content
• Tracking performance
• Grow your business influence

If you have any question, feel free to ask via comments

Share it with your friends and family.

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Stand Out on Your Business School Application with GMAT Test

If you are serious about your business career, the GMAT test will be your ultimate path to success. This exam not only ensures that you can study at the most prestigious business schools, but also means that you develop a sense of entrepreneurship.

Why should you take the GMAT exam?

he test is designed to meet the specifics of business graduates and their needs. It measures the skills that may be needed in management and are necessary for successful business.

Stand Out on Your Business School Application with GMAT Test: eAskme

The admissions professionals have also preferred the GMAT exam over other tests. This number has increased by 44% since 2014.

The GMAT showcases to the admissions officers that you are serious about your degree in business.

It also shows your commitment to the program and your readiness and steadfastness.

The GMAT test is also much shorter than many other exams being only 3 hours and 30 minutes while the GRE test is 3 hours and 45minutes.

The shorter exam allows the students to have a better focus during the test and they don't get tired and exhausted with the duration.

The exam is divided into 4 sections instead of 7.

This also shortens its time.

The GMAT score has been set as an industry standard. It has individual scores + total score.

The test gives the university a single score, which evaluates your ability in all sections.

The examiners have the option to look at the entire score or look individually at each section to get a better understanding.

Universities have to convert other scores into the GMAT points, which often does not give an accurate score, since the GMAT is tested on many different criteria than the other exams.

Exam Detail:

The GMAT test is a prestigious name to add to your business profile.

The exam itself is considerably easy to attempt and pass.

It is divided into different sections that evaluate the specific ability of the candidate.

The four sections include Analytical Writing Assessment that measures your communication skills and your ability ponder and develop new ideas within the allotted time; Integrated Reasoning checks your ability to process and analyze various forms of information to produce the suitable output; Quantitative Reasoning, which will test your reasoning skills and your ability to summarize and draw conclusions; and Verbal Reasoning, which verifiesone’s verbal communication skills and understanding of the standard English language by asking him/her to correct written information and produce a supporting argument.

The GMAT exam duration is 3.5 hours during which you are allowed to take two breaks of 8 minutes each that are optional and left at the candidate's discretion. It consists of 80 questions in total that are divided among the different sections.

Each part is also allotted a specific time that is in correlation with the amount of questions. The questions are assessed by a point system.

Each section is assigned a different range of points out of which the question is scored. These scores then add up to make the final score of the students.

The Analytical Writing Assessment section has a point range of 0-6 with increments of 0.5, its duration is 30 minutes and it consists of only 1 question (an essay).

The Integrated Reasoning part has a point range of 0-8 in 1 point increments. It contains 12 questions and the duration is 30 minutes.

The Quantitative Reasoning section contains 31 questions and has a time duration of 62 minutes.

The points that can be awarded range from 6 to 51 in 1 point increments.

The last area is Verbal Reasoning, which consists of 36 questions and has a time duration of 65 minutes.

The point range is between 6-51 in 1 point increments. The cost of the GMAT test is standard for all US countries and is $250.

Registration Process:

Scheduling the GMAT exam is a painless process. It requires no physical presence or documents to apply for.

The entire process can be done online by creating an account on their website.

After you have an account you are able to schedule, reschedule and cancel any exam that you wish.

Other methods of registering for an exam are also available.

You can register by calling the GMAT regional number and have a telephone assistant schedule a review for you.

There is however a surcharge of $10 when you use this method.

The test is carried out across the globe, so every region has a specific phone number that is available on their website.

Preparation Options:

The GMAT test requires time, that is why it's beneficial to start your preparation at least 2-3 months in advance.

This gives you a good start and increases your self-confidence in knowing you are well prepared.

Always use sufficient materials to study from.

Practicing and preparing for your exam is a whole process.

It requires you to dedicate time energy and proper equipment.

You can never know how well you're prepared unless you have practiced from different sources and studied from various books.

You must remember not all the information you find in your books contain every detail of what you need.

Therefore, it's greatly encouraged to do your research, get your study guides and exam dumps organized.

Align all your work and when you begin studying, work section by section.

Remember that every test has a pattern.

A format that lets you analyze the type of questions you will get and how to score well on these criteria.

Focus on time management and utilize the most of what is provided to you in your course.

Conclusion:

To sum up, the GMAT test provides good opportunities for those individuals who want to get into a business school.

They are much likely to score higher on the GMAT as they will be tested on skills related to their field.

Over the years, many business admissions offices give their preference to the students who take this exam because they understand their abilities well.

If you have any question, feel free to ask via comments

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What are the Best Training Products for an Online Business?

When starting an internet business, it is usual to get overwhelmed by the amount of work required to get your brand or service online. In today's business clime, having a website is as essential as getting customers.

If you have already decided that you are getting on the .com bandwagon, you should be ready to get the necessary training.

The good news is that countless training products are available that could turn you from a newbie to a pro digital marketer in no short time.

What are the Best Training Products for an Online Business?: eAskme

Other people are reading: 3 Digital Marketing Tips to Expand Your Online Presence

While you have the option of seeking professional assistance, but if you are ready to do-it-yourself, you will learn skills that will be beneficial to your business.

There is also the chance that you could market these skills to other companies as well.

The truth is that starting an online business today is easy, and could cost you next to nothing.

But if you want to put yourself above the rest of the pack, you should be ready to do whatever it takes.

This includes getting all the necessary skills required to get the right results.

If you cannot hire an expert to do it, then you should be ready to learn how to get it done.

So what are the best training products available for online businesses?

It's no lie that it can be quite challenging to find the best training programs for your business since there are many online resources at your disposal.

But there are some tricks you can use to sort out the best from the rest.

What Type of Training do you need?

There are many different aspects of digital marketing.

So before you go searching for a training product or program, you need to first decide on what aspect of digital marketing you need.

You can find a quick run-through of some of the essential training you need to run an online business.

Marketing:

Online marketing is not so different from the traditional method of selling.

The only distinguishing feature is that you apply apps and tools to get your product and services in front of potential clients and customers.

One of the critical skills you need in online marketing will involve a great deal of social media.

This is because that is the best place to get traffic to your website and also market your products.

You would need to get training on how to run Google and Facebook ad campaigns.

Plus, you would also learn how to use social media to drive traffic and make sales.

Writing:

While traditional marketing requires a lot of speaking, selling your brands and services needs excellent written copies.

It is for this reason that many of the top brands ensure they have experienced copywriters on their team.

You will need to have actionable texts in your ads, and your blog posts and emails need to be constructed creatively.

It is for this reason that you may want to consider taking lessons in copywriting.

Content Creation:

In addition to writing, your online business will also have to rely on images, illustrations, videos, and other forms of content if you intend to make sales or get engagements.

The good thing about content creation is that you don't need to have any technical skills to be able to create stellar content for your business.

Some online tools and apps are available, which makes the job a lot easier.

Many business owners lose interest in getting their business owners since they lack time to keep updating their blogs and social media.

While there are tools that allow you to schedule social media and blog posts ahead of time, you could also hire a virtual assistant to help you with updating your website and social media accounts.

Still, you can't ignore the fact that there are many benefits of being able to create content for your marketing campaigns personally.

Where can you Find Training Products for your Business?

Like you already know, there are a lot of things you can find online.

When searching for training programs; however, I find YouTube to be a lot more resourceful than Google when it comes to free resources.

YouTube:

YouTube is an excellent tool for you to learn about almost anything there is to know.

You can find influencers with video lessons on how to become a successful digital marketer.

So whether you are looking to get training in social media marketing, web design, content creation, and copywriting, you can be sure to find a ton of tutorials available.

Paid Courses:

You can also find several paid courses by experts willing to share everything they know about an aspect of digital marketing.

The good thing about paid courses is that you can gain a ton of knowledge that you won't generally find in a free resource.

Plus, there is a chance that you get access to other premium resources from the tutor.

Search Engines (Google, Bing, and Yahoo):

If you are good at online research, you could also make use of search engines to find the best training program for your business.

The internet is filled with tips on how to start an online business from anywhere in the world.

Blogs/Websites:

You can find a handful of blogs dedicated solely to helping people get their brands and services online.

You could find useful articles on any aspect of digital marketing that may be of importance to you.

Conclusion:

This is an excellent place to learn about all the user-friendly tools to help you market your goods and services.

Whether you are thinking of starting a store or blog, there are a ton of resources available to learn from.

While there is the option of hiring an expert to save you the hard work, you will agree that the experience could be worth it all.

If you still have any question, do share via comments.

If you find this article interesting, don’t forget to share it with your friends and family.

Why?

Because, Sharing is Caring!

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Business Success Stories of Those Who Thought Outside the Box

We're often told of the importance of 'thinking outside the box' as budding business people, but it can be a difficult trait to grasp. The ability to think of applications for new technology that others might not realize is not only useful for the advancement of the human race, it is also a great way to make money.

Business Success Stories of Those Who Thought Outside the Box: eAskme

Other people are at: Markets that Digital Entrepreneurs Should Look Into

Of course, the world needs more inventors, but it also needs more people who know exactly what to do with those inventions.

Perhaps the best way of learning is by studying those who came before you.

So, without further ado, here are the stories of two technologies that had application beyond what was originally expected of them.

Reading Between the Lines:

One success story follows Ray Kurzweil, the man who is credited with inventing modern optical character recognition (OCR) software.

Although OCR sounds incredibly hi-tech, it is an idea that has been around since 1870.

With that said, OCR has certainly undergone many different stages in its progression to bring it to what is available today.

Our software is certainly a great deal more sophisticated than the inventions of the 19th century!

OCR software is able to take written information and turn it into text or symbols that a computer understands.

Ray Kurzweil was the first person to develop OCR software that was able to read multiple different fonts and his discovery would prove incredibly useful for keeping records of customer receipts.

Xerox noticed this and bought the software off Kurzweil in 1980 for a considerable sum.

Using this money, Kurzweil went on to have a successful career as an inventor but never visited OCR technology again.

Kurzweil as it turned out, had managed to think outside the box enough to create a brilliant piece of equipment, but not quite enough to recognize the vastness of its applications.

Whilst OCR technology was useful for gas stations that wanted to digitally file receipts, its true value would be realized by an altogether different market, more than 40 years later.

The iGaming market had continually been looking for a way to bring increasingly more realistic gaming experiences to its customers.

Whilst OCR technology had been used to great success in archiving books, reading receipts, and cashing in cheques, one application where it had not yet been exploited was in its gaming potential.

Customers were keen to experience an authentic card-playing experience without having to visit a local card house and OCR technology, as it turned out, could be used to read cards.

This brilliant realization is a classic example of one person managing to think outside the box, and with that thought generate a new business proposition; live dealer casinos.

Until now this idea would have been impossible to implement, punching in all of the cards that were drawn would be far too slow.

However, by using OCR technology people could play games like blackjack and poker with a real live dealer simply by logging in online.

People enjoy the convenience of being able to have a lifelike gaming experience without leaving home.

This brainwave has been revolutionary, not just for those who can't be bothered to queue up at a casino, but for those who might have mobility issues, and those who find busy public spaces stressful.

Working in Three Dimensions

When 3D printing was first invented, like many new technologies, it was prohibitively expensive.

The first-ever 3D printer was invented in 1983 by Chuck Hull, long before most of us had a 2D printer at home!

His ambition for the printer was to enable companies to cheaply design prototypes using plastic components, that would be impossible to create using the more traditional injection molding.

For a long while, this was exactly what 3D printers were used for. Architectural practices could create scale models of new buildings that they were designing.

Car companies could quickly mock up a new model of a wing mirror.

The invention had been a huge success, but it took the ingenuity of the internet to help 3D printing reach its true potential.

As soon as 3D printing technology became more accessible, in that a single person rather than a large company could now afford to buy one, ideas for new uses for this technology popped up everywhere.

One of the most inspiring examples is the use of 3D printers to create prosthetics.

For those who were born without limbs, lost them in combat, or through surgery, being able to afford a new prosthetic limb is sometimes not possible.

Particularly in the case of those who still have growing to do, replacing a prosthetic limb might need to happen more than once a year.

Thankfully some pioneering designers have come together to offer cost-price prosthetics for those in need.

Whilst this venture into new applications for technology might not be one that has made an incredible amount of money, it is certainly one that has brought about a great deal of change.

Truly great lateral thinkers should realize that sometimes the bigger picture is more important than our own bottom line.

If you have question or suggestion, feel free to drop in comments.

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NYT Connections Game: Today’s Hints and Answers March 20, 2024

NYT Connections hints and answers are available for March 20, 2024. It’s Saturday, and you are ready for a new NYT connections game puzzle. But before you Play NYT Connections, here is what you must know:

NYT Connections Game, Today’s Hints and Answers March 20, 2024: eAskme

NYT Connections March 20 2024:

NYT Connections March 20 2024 is a puzzle game by the New York Times. Here are the hints and answers to play “NYT Connections” on March 20 2024.

How to Play NYT Connections on 20th March 2024?

NYT Connections March 20, 2024 touch 4 categories such as SEEN AT A SPORTS STADIUM, CAMERA BRANDS, ITALIAN DEMONYMS, and STARTING WITH ROCK BANDS.

Arrange 16 words in 4 category groups to solve the puzzle.You can “Shuffle” the words.

Here are the hints that help you find a connection between words in the NYT Connections game 20th March, 2024.

Today’s NYT Connections Hints March 20 2024:

You need to arrange 16 words in Today’s NYT Connections 20th March 2024 in 4 groups.

• Skybox
• Scoreboard
• Jumbotron
• Astroturf
• Polaroid
• Olympus
• Hasselblad
• Fujifilm
• Venetian
• Permesan
• Neapolitan
• Bolognese
• Rushmore
• Kisscam
• Journeyman
• Creamsicle

Today’s NYT Connections Hints are:

• Yellow Group related to Stadiums (SEEN AT A SPORTS STADIUM)
• Green Group related to Kodak Competitors (CAMERA BRANDS)
• Blue Group related to Italian (ITALIAN DEMONYMS)
• Purple Group is related to Rock Music (STARTING WITH ROCK BANDS)

Today’s NYT Connections Answers:

• Yellow Group (SEEN AT A SPORTS STADIUM) = [Skybox, Scoreboard, Jumbotron, Astroturf]
• Green Group (CAMERA BRANDS) = [Polaroid, Olympus, Hasselblad, Fujifilm]
• Blue Group (ITALIAN DEMONYMS) = [Venetian, Permesan, Neapolitan, Bolognese]
• Purple Group (STARTING WITH ROCK BANDS) = [Rushmore, Kisscam, Journeyman, Creamsicle]

I played NYT Connections on March 20 2024.

Conclusion:

Use these are the hints and answers to play NYT Connections puzzle game March 20 2024. Play NYT connections with these hints and answers.

Stay tuned for daily NYT Connections hints and answers!

Share it with your friends and family.

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• NYT Connections Game: Today’s Hints and Answers March 18, 2024
  
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House Moves Being Too Stressful? Here’s How To Make A House Move Stress Free!

If you’re moving houses for the first time, then congratulations! After all, a house move can be one of the best things to happen in your life.

With the right move, you can open doors to a brand new chapter in life that can bring better employment opportunities, better schooling, or even the presence of a better neighborhood in general.

Thing is, moving isn’t exactly as easy as things depicted in popular media.

House Moves Being Too Stressful? Here’s How To Make A House Move Stress Free!: eAskme

Other people are at: What You Should Know Before Moving to Abroad with Your Family?

In fact, you might be surprised to learn that moving isn’t exactly just about packing and unpacking things, or even transporting them to your new house.

Sadly, things in your house move can become a bit too stressful that you’d be outright discouraged to continue.

However, this shouldn’t always be the case!

In fact, with the right tips and tricks, you may be able to make your house move stress free!

All you need is the right approach and the right strategy when it comes to planning your move as a whole.

Here are some practical tips you need to consider for your house move:

Submit Documents:

Submit your documents and requirements as soon as possible. Once you’re done deciding that you want to do a house move, you need to submit your homeownership documents and requirements as soon as possible.

This is the best way for you to ensure that there won’t be any setbacks and unnecessary blockers once your move is in full swing.

This is also a great way of ensuring that you get things such as utilities, and documents such as insurance and other things settled before you proceed with other things for the move.

The earlier you do these things, the less chances there are of anything blocking your house move once it reaches full momentum.

Manage Inventory

Manage your inventory as soon as possible.

Once you’ve decided to pursue your house move, now’s the best time to manage your inventory as soon as possible.

You can do this best with a spreadsheet or an organization app, as these let you put in as much information as possible regarding your items.

That way, you not only have a list of things you want to bring in your new home, but also things you want to keep, sell, or even throw away.

Having this inventory is a great way to make sure that you’re aware of things you own, and this can become quite a handy resource when ensuring you get a fair estimate when it comes to movers doing their costing for your house move.

Maximize Trips:

Maximize your trips outside the house. It’s very likely that you’ve set your schedule to accommodate your moving requirements.

These things can include meeting with your movers, submitting documents, and even buying your moving materials.

However, if you’ve set your schedule to accommodate these things in separate days, this might result in the unnecessary spending of gas, money, and even time on your part.

To avoid these setbacks, you might want to do many of these tasks in the same trip.

For instance, if you’ve set a day to just submit documents in the next state, you might want to use the same day to meet with your movers, buy other packaging materials, or even do other errands you might have at home.

Streamline

Streamline your moving timeline with your current schedule. Instead of bending over and letting your moving timeline dictate your daily routine, try to make sure you’re adjusting your moving timeline to ensure it’s not interrupting your day-to-day activities.

This difference is integral, as you need to make sure that your moving isn’t interrupting any other valuable obligations - such as work, school, and other things you have to do in the household.

In turn, it helps to ensure that you’re allocating your moving tasks - be it inventory management, shopping for packaging materials, or meeting with professionals - in breaks, days off, time off, and paid leaves.

Hire Experts:

Hire professionals to handle the heavy lifting for you. If you’re having a hard time streamlining your overall schedule, you might want to hire professionals such as movers to help you out with your house move.

For instance, it helps to consider that movers often have the manpower, skillset, and training required to help you make your move much more manageable on your end.

Moreover, these professionals specialize in many services and moving options that they can help tailor-fit their services for your specific needs.

House Moves For First-Timers: Make It Easy For You!

With the above tips and tricks taken into consideration, you might be surprised that your stressful house move can actually become much easier for you to handle.

Granted, a house move may still have a ton of components for you to consider and take into account.

However, it’s important to remember that with the right planning, you might realize that you can do these tasks more efficiently and without stressing you out too much.

Hopefully, you’ll be able to integrate these elements to your house move.

If you still have questions? Share via comments.

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How to Keep Your Kids Safe on Moving Day?

Whether you are moving to UAE, Canada, or the USA, if you are moving with kids, you already have many things to deal with. It doesn’t matter that they are young children or toddlers; you must face additional challenges.

But you can still move peacefully with your kids to a new location.

How to Keep Your Kids Safe on Moving Day?: eAskme

Today, I share some of the best ways to stay calm, collected, and cool when moving with your children.

Stay Sane:

When moving with the kids, make sure that you do not lose your cool.

Moving day Kit:

Stock up everything that you believe will keep your kids busy when you are managing moving day.

You can buy construction paper, stickers, color books, and crayons.

Interactive Games:

To keep your kids safe, it is necessary to keep them engaged with something safe. Bring age-appropriate interactive games for your kids.

Video Games or Movies:

If your kids love video games or some fun movies, arrange that a day before moving day.

Music:

Kids love music. Play songs for your kids when moving from one place to another.

Stay Safe:

Just do the following things to keep your kids safe during the moving day process.

• Keep sharp objects out of reach, such as crossbow scopes.
• Keep harmful chemicals out of the reach
• Designate kids zone
• Get some help from friends and family members, give them cute comfy lounge clothes to try or arrange.

Keep enough space in your car for your kids to move easily

Pack Smartly:

Pack when your kids are sleeping. It is the time when you can do the packing job without distraction or trouble.

Pack a bookbag:

Take the help of your kids in packing stuff important to them. Make them pack their belongings such as books, toys, etc.

Arrange snacks for the road trip:

When moving by road, you should keep snacks and soft drinks for your kids.

Arrange their favorite snacks and drinks to make them have fun during the road trip to the new place.

Conclusion:

It is not easy to move with babies or kids, but you can easily manage the moving day process with the following tips.

Prepare your child for the move and take the help of the best local movers to help you do everything on time.

Understand the expectation of your kids and look at the moving process from their perspective.

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NYT Connections Game: Today’s Hints and Answers March 19, 2024

NYT Connections hints and answers are available for March 19, 2024. It’s Saturday, and you are ready for a new NYT connections game puzzle. But before you Play NYT Connections, here is what you must know:

NYT Connections Game, Today’s Hints and Answers March 19, 2024: eAskme

NYT Connections March 19 2024:

NYT Connections March 19 2024 is a puzzle game by the New York Times. Here are the hints and answers to play “NYT Connections” on March 19 2024.

How to Play NYT Connections on 19th March 2024?

NYT Connections March 19, 2024 touch 4 categories such as MOVIE SUMMARY INFO, PRETENSE, FAMOUS GUITARISTS, and SECOND ___.

Arrange 16 words in 4 category groups to solve the puzzle.You can “Shuffle” the words.

Here are the hints that help you find a connection between words in the NYT Connections game 19th March, 2024.

Today’s NYT Connections Hints March 19 2024:

You need to arrange 16 words in Today’s NYT Connections 19th March 2024 in 4 groups.

• Title
• Plot
• Genre
• Cast
• Front
• Charade
• Airs
• Affect
• Waters
• Page
• King
• Berry
• Wind
• Nature
• Guess
• Fiddle
  

Today’s NYT Connections Hints are:

• Yellow Group related to Movies (MOVIE SUMMARY INFO)
• Green Group related to act (PRETENSE)
• Blue Group related to Legendary musicians (FAMOUS GUITARISTS)
• Purple Group is related to Not First (SECOND ___)

Today’s NYT Connections Answers:

• Yellow Group (MOVIE SUMMARY INFO) = [Title, Plot, Genre, Cast]
• Green Group (PRETENSE) = [Front, Charade, Airs, Affect]
• Blue Group (FAMOUS GUITARISTS) = [Waters, Page, King, Berry]
• Purple Group (SECOND ___) = [Wind, Nature, Guess, Fiddle]

I played NYT Connections on March 19 2024.

Conclusion:

Use these are the hints and answers to play NYT Connections puzzle game March 19 2024. Play NYT connections with these hints and answers.

Stay tuned for daily NYT Connections hints and answers!

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• NYT Connections Game: Today’s Hints and Answers March 18, 2024
  
• NYT Connections Game: Today’s Hints and Answers March 17, 2024
  
• NYT Connections Game: Today’s Hints and Answers March 16, 2024

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Why Law Firm Content Marketing Should Be Exciting, not Boring?

Law firms need exciting content marketing. You cannot grow your law firm or client’s law firm without generating exciting content. Your Law firm content will not see any success if your content marketing strategy is not as exciting as it should be. You must understand the importance of content marketing strategies for law firms.

Law firms are not different than other online businesses that require content marketing to grow.

To build authority, become a brand, and attract clients, it is necessary to work and improve your content marketing tactics.

Creating exciting content is challenging and more complicated when producing engaging content for law firms.

To impress your clients, you must find ways to inspire them. And to do this, you need to improve your content marketing strategy and produce meaningful content.

Content marketers are already looking to replace boring content with engaging content.

Content Marketing to Replace Boring Content:

Law Firm Content Marketing never Boring: eAskme

 

A law firm needs out-of-box content marketing to connect with a target audience on different platforms.

Even if you need the technical skills to deal with SEO and digital marketing, content marketing is the perfect way to optimize your content with a creative tone to influence your target audience.

If you do this, then you will miss the technical benefits of content marketing.

Your content marketing strategy aims to generate more money for your clients.

A law firm website can generate $1 million with a perfect content marketing strategy.

Marketers have been producing boring content for serious niches like Law.

But time is changing. It is time to revolve your content marketing strategy to produce creative content for your clients. It will help the legal firm to attract clients.

Technical Legal Content Marketing:

When your focus is only on the technical benefits of legal content marketing, then you will only get half of the picture.

Creating technical content with a creative approach, friendly tone, and authentic sources will help you earn positive links and improve your search rankings.

With Effective Content Marketing For Law Firm, You can do the following things:

• Brand Awareness
• Build Authority
• Increase Popularity.
• Lead Generation
• Collaborations
• Drive Traffic
• Mentions and organic links.
• Networking
• Social Media Presence
• Explore new markets

Content marketing become the best tool to grow a law firm's business.

Marketers will find new opportunities to expand their law firm business with new strategies.

Go Beyond KPIs:

Marketers should not live their whole lives around KPIs. Content marketing is more than content algorithms.

It is about connecting with the target audience, influencing them, building relationships, and links, generating leads, and growing business.

Law firm content should:

• Influence target audience
• Improve brand loyalty
• Get featured on top-rated platforms
• Get into new markets

There is more than you can do and get with law firm content marketing. You need to think outside the box. Be creative to achieve technical and basic goals.

How to Start with Creative Legal Content Marketing?

Rather than just writing boring legal posts on the website, there is something that you should do.

Find creative ways to spread brand awareness, grab opportunities, and generate more sales.

Here are the 3 best Law Firm Content Marketing strategies that you should follow to generate conversion-ready content with authenticity.

Influence Customer at Every Step:

Rather than pushing your content on customers, Creating step-by-step content to connect with customers at every step journey is necessary.

Customer Journey has 4 stages:

1. Discover
2. Lead
3. Purchase
4. Retention

Build different approaches for each stage.

First, understand your customer and buyer’s personas—research the platforms where your target audience is available.

Collect demographics and break them down to find highly influential content at every step of the customer journey.

Here is what you should be doing:

1. Discovery Stage:

In the first phase of the customer’s journey, he is looking for the product or service. When he finds something interesting, he clicks for more information.

This generates the opportunity for you to engage with your clients. And for this purpose, you need to create influential content.

Your content should grab the customer’s attention and lead him to the next journey stage.

For example, if your law firm works for a Labor Law Client, you may create content like “How Do Personal Injury Lawyers Assess a Medical Negligence Claim?” or “Why do You Need A Labor Law Attorney?”

When writing for targeted clients, ensure your content heading keeps the information the same in the title.

Your content should be in the same language as your audience. You can use online forums, social media ads, and circulated ads to promote it.

2. Lead Stage:

In the lead generation stage, you will familiarize your client with your brand. But it is not the time when every customer is ready to make a purchase or buy your services.

Your client may need more budget on need more information, or time.

It is the stage where you get more engagement opportunities to influence your clients.

With research, you will discover what your law firm client’s target audience is interested in and what factors can influence your customer’s buying decision.

You need to use:

• Lead generation tools
• Email marketing
• Remarketing

You should use content that can trigger their buying emotions.

Use content marketing to address essential factors for your law firm client, such as:

• Fear of over costing
• Expertise
• Trustworthiness

3. Purchase Stage:

After the lead generation stage, the next stage in the buyer’s journey is Purchase. This is where your call-to-action strategy makes or breaks the business.

Answer essential questions in your content and user interlinking for easy navigation to your contact us or Service page.

Use different content formats to display the authority of your legal client website, such as:

• How-to guides
• Neutral articles
• Testimonials
• Case Studies

Create unique content for guest posting that add more value and memorable experience than your law firm competitors.

Here is how you can use guest posting for Law Firm Content Marketing:

• Blog Posts on authentic sites.
• Forums
• Facebook Groups
• LinkedIn Pulse
• Medium
• Other Law Firm Content Platforms.

4. Retention Stage:

Law Firm and client relationship ends when the case is over in the law industry.

But you need to find out when your client may again need your help.

Keep your client information such as emails, phone numbers, websites, etc. Use CMS or email list to send follow-up emails. Spread brand awareness to build trust.

Send a closing email when your close a case for your client. And next, time send some updates in the legal world that matter to your client.

You can also ask your clients to write recommendations, reviews and follow your law firm on social media.

Email marketing campaigns will also help you to retain your clients.

Create Relevant Content:

Social media sites are filled with clickbait content.

That is annoying and not good for the law firm's reputation.

Use content marketing to create emotional, engaging, and inspiring content.

Share the latest updates to ensure your law firm clients engage with the posts.

And you can do everything without using clickbait.

Use Trends:

Trends are the best way to stay on top.

If a legal issue is making headlines on social media, then you should address the situation like a lawyer.
Write about celebrity legal battles, etc.

Add a human touch to your content and make it emotional.

Trendy topics will increase traffic, engagement, and social shares.

Passive or Applied Knowledge:

Users’ behavior has changed in the past decade.

Even in the legal niche, people like to consume entertaining content.

Most of the law industry uses passive content to share anything with its users.

Passive content can improve your SEO but can drop the conversations.

On the other hand, it is challenging to produce applied content, such as;

• Inspiring content
• Helpful content
• Tutoring content
• And Understanding content

Powerful Content:

Publishing content for the target audience will let you use different forms of content, such as:

• Blog posts
• Charts
• Infographics
• Gifs
• Videos, etc.

Use high-quality visuals to boost user engagement with your content.

Only put some eggs in one basket; if you have too much information to share, break it into different posts or step-by-step guides.

Sharing practical knowledge through your posts will boost user trust in your content, and they will be willing to choose your law firm over the competition.

Conclusion:

Law firms can enjoy multiple benefits with content marketing strategies.

Your law firm can attract more clients, boost engagement, traffic, trust, and authority.

Aligning your content with the customer’s journey will increase the number of clients and user engagement.

Create researched, information-rich, and high-quality content to build trust. Share your content on various platforms to target your audience on every network.

Sharing practical information on your law firm's website and social media pages will increase trust and improve SEO performance.

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Venn Diagrams in Marketing: Identifying Target Audience Overlaps

Venn diagrams are a valuable tool for marketers to represent and analyze the overlap between different target audiences visually. By mapping out various audience segments and looking at where they intersect, marketers can optimize messaging and campaigns to reach the right customers more effectively.

Here, we will explore how Venn diagrams are constructed in set theory and how they enable marketers to identify synergies and conflicts within their total addressable market.

Venn Diagrams in Marketing, Identifying Target Audience Overlaps: eAskme

The Anatomy of a Venn Diagram:

A Venn diagram utilizes circles or ovals to illustrate mathematical sets and the relationships between them.

Each circle represents a different group or segment. The overlapping areas show where certain elements are common between sets, while non-overlapping areas contain elements unique to each set.

The origination of the Venn diagram in set theory is a branch of mathematics that studies collections of distinct objects.

In their simplest form, Venn diagrams can compare two groups. Adding additional circles enables more complex analyses of the intersections and differences between multiple sets.

The term "Venn diagram" refers to the fact that British logician John Venn popularized this system of visualizing logical relationships in the 1880s.

Nonetheless, Venn diagram visuals predated Venn and have long been used to teach principles of set theory in mathematics.

Identifying Target Audience Overlaps:

When applied to marketing, each circle in a Venn diagram can represent a distinct target audience segment based on demographics, behaviors, needs, or other attributes.

The goal is to map out the various groups who might have an interest in your products, services, or messaging.

Identifying where circles overlap is crucial for developing content and go-to-market campaigns optimized for these synergies.

For example, a software company may have identified three core target audiences: 1) IT managers at mid-size retailers, 2) marketers at digital agencies, and 3) freelance graphic designers. By visualizing this as a three-circle Venn diagram, they can better understand messaging and content types that uniquely appeal to each group, as well as assets that resonate across multiple high-value segments.

Key Benefits for Marketers:

Applying Venn diagrams offers several benefits for marketers:

• Illuminates shared interests and pain points across customer and prospect groups to inform messaging
• Surfaces market conflicts that should be avoided when targeting competing segments simultaneously
• Focuses product development, content offers, and campaign spending on the highest potential overlap zones
• Quantifies relative market size to right-size budgets and engagement strategies for each target segment
• As an analytical framework, Venn diagrams enable marketers to identify niche audiences that can be served through the intersection of multiple broader targets. This leads to better utilization of marketing resources by eliminating duplicated efforts. The ongoing analysis also supports the adaptation of messaging nuances and content formats that may appeal differently to each carved-out segment.

By visually mapping target audience overlaps, Venn diagrams give marketers greater clarity regarding customer motivations and how to address them through strategic campaigns.

As a concept grounded in mathematical set theory, Venn diagrams allow marketers to apply analytical thinking in qualifying and quantifying their total addressable market based on demographics, behaviors, needs, and other relevant attributes.

While simple in construction, Venn diagrams meaningfully inform smarter go-to-market and content strategies by revealing synergies and conflicts between customer segments that warrant a tailored engagement approach.

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5 Reasons Why Every Business Should be on TikTok

After starting as a lip-singing app, Tiktok now has grown as a fully-fledged short-video sharing app. It is giving a hard time to other social networks such as Twitter, Snapchat, and Instagram. TikTok has also launched Tiktok business ads. This is the time that we should talk about why businesses should also get on Tiktok.

5 Reasons Why Every Business Should be on TikTok: eAskme

Other people are reading: Top 10 Social Media Sites for Marketers

In 2019, the TikTok app downloaded more times than the Instagram app.

Massive user base:

With the 300 million+ active users, TikTok became the hottest platform to take your business on this network.

Most of these users are falling between 18-35 years.

Like many other social media networks, TikTok gone viral among youngsters.

The popularity of the TikTok has made everyone crazy. The MarketingCharts report says that more than 1 out of 8 people in the USA are using TikTok.

Right now, TikTok has more than 1.5 billion users worldwide. On TikTok, you can find students, homemakers, parents, teachers, dentists, grandparents, and dentists.

As a business, the very firth thing that you may need to know is that how you can find your target audience on TikTok.

How to find the target Audience on TikTok:

The easiest way to do it by visiting any TikTok video. Go to the comment section of that TikTok video and find out what type of people are engaging with that type of content.

Once you can determine the interest of your target audience on TikTok, you are ready for the next step.

Active Engagement:

TikTok is the network that allows users to experience the network even without joining it.

To catch user attention, your video needs to be impressive, in both audio and video sections. Here audio is more important than video.

When users are using TikTok, they are focusing more on videos according to their interests.

Get the focus:

Most of the time, businesses start advertising on a network or join a social network without the clear intention of what they want to achieve.

Without specific goals or targets in your mind, your business will waste resources on this network.

You should not create a TikTok account if you are not going to add value to the users' experience.

Tiktok is an entertainment app, so the only way to grab the attention of the users is by creating entertaining content.

Remember: One scroll is enough to ignore your business completely.

Capture attention:

Do you know how to present the content? If yes, then TikTok is for you.

In the TikTok app, only one content shows at a time, which ultimately saves the user from distraction.

Where Google ads charge you for impression, TikTok works differently.

On TikTok, each video or audio get the complete attention of the user.

Your content will get the focus of the user, and then the user will decide if he wants to watch it or ignore it.

Grabbing the attention of the user is not hard as an average user is spending more than 52 minutes on TikTok.

This means that each user watches more than 50 videos every day on TikTok.

Where other networks are charging pay-per-play, yet making it easy for the user to ignore the ads, TikTok works differently.

Quickly capture user attention:

TikTok guarantees full awareness of the user. Within a second user will decide if your content is right for him or not.

On TikTok, users are watching people doing lip signing, sharing stories, editing, filtering, dancing, etc.

You need to make sure that within the first second, you will display one of these things.

You are not the only one:

You are not the only one who is planning to advertise on TikTok. There are already many businesses on TikTok, such as NBA, Chipotle.

TikTok is the best place for those who want to target the young audience.

Brands like HP, Sephora, and Guess are already joining the TikTok party.

This shows a massive opportunity for marketers on this network.

What you should do:

There are two ways that you can do to reach the audience on TikTok;

• Post like everyone else
• Run paid campaigns.

You can place ads such as effects, takeovers, in-feed ads, and hashtags.

Get on TikTok:

TikTok is not just an educational or marketing app. It is a fun app where you can only get the benefits if you are adding fun to the lives of others.

Create TikTok:

Start creating TikTok videos according to the sound.

By watching videos on the TikTok, you will get the idea about the most popular sounds. You can also check their list of sounds.

After founding the sound, create the video, and you are on.

Final Words:

It is not difficult to get your brand or business on TikTok.

All you need to do is be entertaining.

2020 will be your Year of TikTok for business.

If you still have any question, do share via comments.
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Top Things to Do in the USA

What to do in the USA? Well, the answer is relatively more extensive than the USA itself. The USA is not just a country to work for money or settle down, but it is also the most visited country for tourists. From north to south, east to west, America is always the biggest attraction for all.

And, the reason is that the USA has everything for everyone.

Top Things to Do in the USA: eAskme

 

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No matter your interest and what type of person you are, you will still find many things to do in America that will please you and make your stay memorable.

So, without wasting time, let's jump to what you can do in the USA.

Some of the most popular and most visited destinations in the USA are;

Los Angeles, California:

Los Angeles or LA is a highly famous and most visited place in the USA. It is the center of the television and film industry. The world's most prominent movie studios are here, such as Warner Brothers, Universal Studios, Paramount Pictures, etc.

LA is the largest city in California. The most important place for you to visit in LA are Olivia street, Watts towers, Hollywood Sign, Walt Disney, Angels Flight, Dolby Theatre, Getty villa, Museum of Art, Theme Building, Hollywood Boulevard, Hollywood Bowl, Staples Centre, etc.

LA is so famous that many people in the USA are also moving to this city with Los Angeles movers.

Hood river tasting room in Oregon:

Hood river tasting room is one of the best attractions for people who want to enjoy the river view. It is popular among tourists and local people also. People often visit Oregon for hood river tasting rooms.

Empire State Building, New York:

Empire state building is a 102 story building. It is situated in Midtown Manhattan. You can see 80 miles away from the observation decks at the Empire state building.

This means that you can see New York, New Jersey, Massachusetts, Pennsylvania, and Connecticut on a clear day.

The Grand Canyon, Arizona:

The Grand Canyon is one of the most popular destinations for Americans and tourists. It is 277 miles long, 18 miles wide, and one mile deep.

You can visit the Grand Canyon National Park by paying a minimal fee.

Yellowstone National Park, Wyoming:

Yellowstone National Park is a 3500 sq mile wilderness area. It also touches the Idaho and Montana.

Yellowstone National Park is famous for canyons, alpine reviews, gushing geysers, lush forests, etc.
With just two or three days, you will experience everything here.

The Statue of Liberty, New York:

The Statue of Liberty is 150 feet tall. It is a colossal neoclassical sculpture. 240 people can climb to the crown of The Statue of Liberty in one day.

Almost 1000 people can buy pedestal tickets.

Mount Rushmore, South Dakota:

Mount Rushmore is another popular place that has been featured in many Hollywood movies.

Here you will see the carved faces of 4 American presidents, Washington, Lincoln, Jefferson, and Roosevelt. It took 14 years for 400 workers to carve these faces in South Dakota's Block Hill.

Other Important Place to do many things in the USA

Other than these there are many other famous places in the USA that you must visit and things that you can do, such as;

• Walt Disney World: Florida
• Battle of Gettysburg, Pennsylvania
• Martin Luther King Jr National Historic Site, Atlanta, Georgia
• President Kennedy's assassination, Dallas, Texas
• Jazz and New Orleans, Louisiana
• The Mountain Music Trail, West Virginia
• The City of Music Festivals, Newport, Rhode Island
• Surfing in Hawaii
• Henry Ford Museum, Dearborn, Michigan
• Snowboarding, Colorado
• Sailing in Maine
• Etc.

Conclusion:

There I no doubt that Visiting America or Exploring different parts of the USA is a truly memorable experience. If you are afraid of visiting USA in winters do not worry as they they have heat lines installed.

All you need is to know where to visit and when.

If you still have any question, do share via comments.

Share it with your friends and family.

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