Tech companies can gain a competitive edge in the crowded digital marketplace by implementing effective search engine optimization (SEO) strategies.
In this post, we'll explore top SEO tactics and best practices for tech companies.
SEO helps web browsers optimize your page’s content and expand visibility in organic search results.
A well-implemented SEO strategy would require the services of web developers, designers, copywriters, and an SEO expert to create site content optimized for particular keywords and query intent.
Tech companies looking for substantial online visibility and improved search ranking metrics should consider implementing these quality SEO-winning tactics.
How to Improve Your On-Page SEO:
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| Top SEO Tactics For Tech Companies!: eAskme |
On-page SEO deals with Website content, HTML, and Website structure. We shall take these components one after the order.
Content Optimization:
First, web content must show expertise, authoritativeness, and trustworthiness to rank high on Google search pages.
This follows the E-E-A-T principle mentioned in the Google Search Quality Guidelines.
Techies need to regularly audit their websites to see that they are creating high-quality content that is original and answers users’ questions.
Part of improving your site’s E-E-A-T is to include an ‘About Us’ page that establishes your credibility.
In addition, quoting credible sources does a lot to establish the reliability of your brand and create a positive brand reputation.
Recently, brands are turning to User Generated Content to appear more authentic. This type of content comes mostly from customers and sometimes employees.
It includes blog posts, customer reviews, product reviews, social media posts, and other forms of content ordinary people create about a brand.
According to Jukin Media, Ads featuring UGC garnered 73% more positive comments on social networks than traditional ads. Tech startups can take a cue from this and push out more user-generated content.
Perhaps the best example of a successful UGC strategy could be Coca-Cola’s ‘Share A Coke Campaign,’ where customers uploaded creative images of their names on Coca-Cola cans and bottles on their social media platforms.
The results were astounding; the #Share A Coke became the number global trending topic on social media, more than 250 million bottles and cans were sold in the US, and millions of social media followers were gained.
This campaign proved that asking customers to post about you increases your exposure.
Other content strategies Tech startups need to prioritize are to research keywords in their niche and affect them in their SEO writing strategy.
Google frowns at keyword stuffing; it ruins users’ experience and hurts a site’s rankings. Visual content should also be promoted for more engagement.
HTML Optimization:
HTML codes communicate the content of your website to search engines and bait users to pick your page over others.
Here are On-Page SEO HTML factors that should be made a priority:
Title Tags:
While scrolling through a number of search results, a page's title tag helps web users determine if that page answers their search queries.
Optimizing your title tag is an important step in the SEO process. Many SEO experts recommend front-loading your keywords in the title tag.
This boosts visibility and attracts clicks. In addition, power words, punctuation, formatting styles, and uniqueness can be game changers in creating a click-worthy title tag.
Meta Descriptions:
While Meta descriptions do not directly contribute to your website’s rankings, a well-designed meta description encourages users to click.
To create the right meta description, use actionable words containing your keywords.
It should also be short and snappy; 120 to 156 characters is ideal.
Image Optimization:
It enables web crawlers to add your page to the index and assists visually impaired users in accessing your content.
Use SEO-friendly ALT tags and upload your pictures in the right format (Webp, JPEG, and PNG are good choices) and size. On mobile devices, size the visuals correctly.
Geotagging:
This helps local businesses link their social media content to their geographical location. Adding your keywords in your geotags can mean higher traffic for your website.
Your location can sometimes be the only thing you need to Stand out from the competition; for this reason, geotags are necessary.
Web Structure:
When your website is structured logically, there are two main advantages.
First, Search engine bots crawl easily; second, users find what they are looking for faster.
While building a site structure that works and achieves SEO success, Tech companies need to specifically consider the following:
Site Speed:
According to Google, the probability of bounce increases as page load time goes from 1 second to 3 seconds.
For every additional second a page takes to load, 10 percent of users leave. Therefore, the importance of a fast site speed for conversion can not be overemphasized.
Using a Content Delivery Network (CDN) can improve site speed by storing cached versions of a website’s content on servers in various locations worldwide.
When a user requests content from your website, the CDN serves the cached version from the server nearest to the user, reducing the distance and time needed to transfer the data.
This results in faster loading times, better user experience, and improved SEO performance.
If your site is not up to Google’s Core Web Vitals standard, consider working on the site speed, compression, reducing redirects, image optimization, and caching.
Responsive design:
Responsive design allows mobile users to enjoy the same experience as desktop users. It specifically involves resizing images to suit a mobile screen and creating mobile menus and adaptable fonts.
The web designer is responsible for creating flexible grids that suit all screen sizes and resolutions for the best user experience.
A responsive design aims to give every user seamless access to web content regardless of their device.
URL structure:
URLs are located in the address bar of search engines and should be made as simple as possible. Use your keywords in them.
In addition, hyphens should be used between these words rather than underscores, which are invisible when formatted in a link.
URLs encourage clicks as they let visitors know what the content of your webpage is.
Indeed, they do not hold the same prominence as other SEO tactics; they should be addressed because they play a role in site rankings.
Links:
As part of your SEO strategy as a tech company, use helpful internal, outbound, and Backlinks to establish credibility.
When popular, trusted websites, for instance, link to your page, they have vouched and established the relevance of your page.
The more links you have pointing to your page from other resources, the better for your SEO efforts.
How to Monitor And Evaluate The Success Of Your SEO Strategy:
When all has been said and done, it is a good idea to confirm that these strategies that have been implemented are delivering the expected results.
Tracking and monitoring your progress helps you understand what areas need improvement or tactics to be dropped.
Not every tactic works for everyone; this is why monitoring is important. Tactics that do not produce the required results can be dropped or re-strategized.
When it comes to evaluating SEO strategies, here are some areas that should be paid attention:
Social Media Reach:
Social media reach is based on the number of followers, subscribers, fans, connections, and visibility percentages.
Social Media Analytic tools like Google Analytics offer insights about your social media impressions, reach, and even that of your competitors.
In addition, pay attention to what people say about your brand (reviews, commendations, complaints).
This provides feedback about what people think about your brand and products. Step up your game where needed and intensify your efforts in areas you are doing well.
Conversion Rate:
Conversion rate can be determined by assessing how many visitors signed up for your newsletter, filled a form, engaged with content, purchased your product, or took other required actions on your website.
The formula for calculating the conversion rate is the number of conversions divided by the total number of people that visited your page multiplied by 100.
Domain Authority:
Factors such as On-page optimization, metadata maximization, Backlinks, and technical SEO upgrades are considered when assessing domain authority.
Tools like Moz’s Domain Authority provide insights into your website’s SEO strength.
Search Rankings:
As a company that understands the importance of SEO, your page has to at least be on the first page of Google search results.
To keep track of your rankings and ensure you constantly climb the ladder, you can use effective tools such as SEMrush and get a detailed report on how well your keywords are doing and your ranking position.
After assessing the report, changes to the keyword strategy can be made.
Website Traffic:
Monitoring website traffic helps you to understand your user’s content preferences and guide your focus in the future.
Factors such as the number of visitors to a page at specific times and periods of the day, bounce rate, speed, and total visit lengths are considered.
Google Analytics is the most recommended tool for Website monitoring.
User behaviors, interests, and other important metrics can be analyzed, such as the average time spent on the page or sources that link users to your page.
Link Quality and Quantity:
To ensure that your website is not crammed with links that do nothing to improve rankings or user experience, consider if the links you are putting out promote relevance, human value, authority, and trust.
Building and maintaining quality links on your site is gradual; the rewarding results make the whole process worth it.
Conclusion:
A proper SEO strategy consists of tactics implemented regularly over an extended period. Do constant monitoring and evaluation to know which tactics to discard and which to keep.
After putting everything in place, do not just sit back and wait for the results.
Over time, after making consistent tweaking, your SEO strategy can begin to take shape, and your tech company can get the visibility it deserves.
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