June 19, 2024

AI-Powered Social Media Management for Affiliate Marketers

Social media has become a crucial component of affiliate marketing strategies, allowing marketers to reach new audiences, build brand awareness, and drive conversions. However, managing social media campaigns can be a time-consuming and laborious process, requiring constant monitoring, content creation, and engagement.

AI-Powered Social Media Management for Affiliate Marketers: eAskme
AI-Powered Social Media Management for Affiliate Marketers: eAskme

 

This is where an AI-driven tool for ad comes in, leveraging machine learning algorithms to streamline and optimize social media campaigns for affiliate marketers.

AI-Powered Content Generation:

One of the primary benefits of AI-powered social media management tools is their ability to generate high-quality, engaging content at scale.

AI-powered content generation tools can analyze consumer preferences, trends, and industry best practices to create content that resonates with the target audience.

This includes generating social media posts, tweets, and other content that is optimized for search engines and tailored to the target audience.

AI-Driven Social Media Analytics:

AI-driven social media analytics tools can provide the following:

  • Valuable insights into social media performance.
  • Enabling affiliate marketers to track engagement.
  • Conversions.
  • Other key metrics.

These tools can analyze vast amounts of data, including user behavior, preferences, and demographics, to identify areas for improvement and optimize social media campaigns for greater success.

Seeking a guide on how to monetize your blog? Here it is - https://www.mgid.com/blog/maximize-your-blogs-earnings

AI-Powered Social Media Automation:

AI-powered social media automation tools can streamline social media management, automating tasks such as content scheduling, posting, and engagement.

These tools can analyze consumer preferences and trends to create personalized content and engagement strategies, ensuring that social media campaigns are more effective and efficient.

AI-Driven Social Media Optimization:

AI-driven social media optimization tools can optimize social media campaigns for greater success, analyzing performance metrics and providing actionable insights to improve engagement, conversions, and other key metrics.

These tools can identify areas for improvement, such as content optimization, ad targeting, and engagement strategies, and provide recommendations for optimization.

Conclusion:

In conclusion, AI-powered social media management tools have revolutionized the way affiliate marketers approach social media campaigns, enabling them to streamline, optimize, and automate social media management for greater success.

By leveraging AI-powered content generation, analytics, automation, and optimization tools, affiliate marketers can create high-quality content, track performance metrics, and optimize social media campaigns for greater engagement, conversions, and revenue.

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How, When, and Where to Watch The Bikeriders (2024) Movie Online?

Have you watched The Bikeriders (2024)? Or do you want to watch The Bikeriders movie online?

Here is everything that you must know before watching The Bikeriders full movie in HD.

The Bikeriders (2024) movie is a fictional story based on the book written by Danny Leon with the same name. It is an American drama movie.

How, When, and Where to Watch The Bikeriders (2024) Movie Online?: eAskme
How, When, and Where to Watch The Bikeriders (2024) Movie Online?: eAskme

 

The Bikeriders movie was released on 21st June 2024. Movie lovers have started asking a lot of questions, which I am answering today.

You will see the fictional motorcycle club “Chicago Outlaw” during the 1960s. There are a lot of twists and turns, including a crime syndicate and the struggle of the original biker gang.

The Bikeriders Ratings and Reviews:

The Bikeriders movie has scored:

  • 7.3/10 on IMDb
  • 82% on RottenTomatoes
  • 73% on Metacritic.

It is a successful movie.

The Bikeriders Director, Budget, and Box Office Collection:

Jeff Nichols has written and directed “The Bikeriders” 2024 movie. The movie's budget was $40 million.

Focus Features and Universal Pictures and distributing The Bikeriders movie.

The Bikeriders Star Cast:

Jody Comer, Austin Butler, Tom Hardy, Michael Shannon, Mike Faist, Norman Reedus, Boyd Holbrook, Damon Herriman, Beau Knapp, Emory Cohen, Karl Glusman, Toby Wallace, and Happy Anderson, etc., have played important roles in The Bikeriders (2024) movie.

Is “The Bikeriders” (2024) Movie Streaming?

The Bikeriders movie is not streaming on any legitimate streaming platform. Movie enthusiasts are still looking for The Bikeriders movie online on Priem Video, Netflix, Peacock, MAX, etc.

You should know that The Bikeriders (2024) movie will first be released on the Peacock OTT platform, and later, it will be released on the Prime Video OTT platform.

There is no official announcement when The Bikeriders movie will start streaming.

Is The Bikeriders movie based on a Real-Life Story?

No. The Bikeriders is a fictional movie. Its idea or whole concept is derived from the book with the same name.

How do you book tickets to watch The Bikeriders movie in the USA?

You can watch The Bikeriders movie at the following theaters in the USA:

  • AMC Theatres
  • DraftHouse
  • Cinemark
  • Fandango
  • Regal Movies

The Bikerider movie has 31 songs. Lucero is the singer of the title song “Bikeriders.”

How to Watch The Bikeriders (2024) Movie Online for Free?

Participate in the Prime Video Giveaway to win a free Amazon Prime Video account for one year. This way, you can watch The Bikeriders (2024) movie online for free on Prime Video.

The Bikeriders (2024) Movie FAQs:

Is The Bikeriders Streaming?

The Bikeriders is not streaming on any OTT platform?

Is The Bikeriders movie available on Netflix?

No. The Bikeriders (2024) movie is not available on Netflix.

Is The Bikeriders movie available on Peacock?

No. Peacock users must wait for the OTT release to watch The Bikeriders movie online.

Is The Bikeriders movie available on Prime Video?

No. The Bikeriders movie will first be released on Peacock and then on Prime Video.

What are the other popular biker movies?

Some of the popular bike movies are 1 Percent (2017), Biker Boyz (2003), Easy Rider (1969), Motorcycle Gang (1967), Capone (2020), Wild Hogs (2007), etc.

What are the popular Peacock Movies?

Kung Fu Panda 4, John Wick, Ted, Chucky, Harry Potter, Jennifer’s Body, Ghostbusters, American Psycho, Oppenheimer, M3gan, Jurassic Park, Mad Max, etc.

 What are the popular Prime Video Movies?

Lords of the Rings, Boss Baby, Mission Impossible, Godzilla Vs Kong, Annabelle, The Conjuring, Joker, Transformers, Sonic the Hedgehog, etc.

Conclusion:

Book tickets to watch The Bikeriders (2024) in nearest cinema or wait for its OTT release on Peacock and Prime Video.

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Is Google Adsense a Google Ranking Factor or Not?

Have you ever used Google Adsense? Is your website monetized with Adsense? Do you use Adsense to influence organic ranking? Can Google Adsense influence rankings?

These are the questions that I am answering today.

Webmasters and marketers are using Google Adsense. Let’s understand everything about Google Adsense.

Is Google Adsense a Google Ranking Factor or Not?: eAskme
Is Google Adsense a Google Ranking Factor or Not?: eAskme


Google Adsense:

Google Adsense is one of Google's many products. It is a platform that helps bloggers and webmasters monetize their sites with contextual ads. While publishers monetize their content with Adsense, some believe that Adsense approval also helps increase Google ranking.

If you are also one of those, then this post is a myth buster for you.

Who do you believe that Adsense can influence Google Ranking? Can Adsense impact your rankings?

The most common belief is that Google sends traffic to sites monetized with Adsense. There is a belief that Google favors its products and services in search results.

The more traffic Google sends to Adsense monetized sites, the more revenue Google generates from ad views and clicks.

But can a company like Google follow such practices?

Another group of people believe that Adsense ads can negatively impact search rankings.
Let’s find out everything.

Claim: Google Adsense is a Google Ranking Factor

Let’s go through every claim.

Adsense Improve Search Ranking:

According to this theory, Adsense monetization improves search ranking. It enhances the revenue and organic ranking. Google sends more traffic to Adsense-optimized sites to generate more revenue.

Adsense is a Google product, and Google favors its products in organic traffic.

People believe in this theory because they do not trust Google’s ranking signals. Google’s reputation is always at stake due to antitrust lawsuits filed in Europe. There are also open investigations into Google's alleged business practices.

Google is said to Be ranking its products and services over other businesses in search. The Department of Justice is also tracking Google’s behavior.

Google always said it does not follow any malicious practices.

Adsense is Bad for Ranking:

Another claim is that Google ads can decrease organic ranking.

Too many ads are never suitable for user-experience. Bad user experience led to the loss of organic ranking.

Google's focus is on improving user experience. Ads from Adsense and any other network can create issues with this.

Evidence: Google Adsense Is a Google Search Ranking Factor

Google confirmed that Google Adsense does not impact search engine ranking.

Nd, it is true. My sites have been ranking well even when I am not using Adsense on many of them. Google is not against content monetization, yet it should not bother visitors.

You should not pursue Adsense, believing that it can improve your search engine ranking. Other factors, such as content quality, user experience, and branding, can help you improve your rankings.

Too many ads on your platform can negatively impact your ranking.

Conclusion: Google Adsense is a Google Search Ranking Factor

Google Adsense is not a ranking factor. It is just a way to monetize your website or make money with blogging.

Adsense ads work as any other ads. Too many ads can damage user experience and lower your ranking.

Always follow the best practices when monetizing your website or optimizing your blog for Google search.

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June 17, 2024

5 Simple Ways to Improve Your Reception Area

The ideal reception area should celebrate your brand and have an inviting appearance.

There are some fundamentals of design to factor in when it comes to your reception area - including good lighting, comfortable seating, and welcoming aesthetics.

Once you have nailed down the basics, design a reception area that suits your brand. For example, a waiting room of a tattoo parlor will look vastly different from one in a pediatrician’s office.

5 Simple Ways to Improve Your Reception Area: eAskme
5 Simple Ways to Improve Your Reception Area: eAskme

 

To help you find the best way to showcase your business’s reception area, follow these five simple tips below:

Add Music:

Music is a powerful tool to make visitors feel relaxed in your reception area.

When played appropriately, music can relieve social anxiety and provide a comfortable backdrop for guests. Listening to soft music at a low volume can reduce stress levels and contribute to a better atmosphere.

Choose a few playlists, or create your own – focus on soft, chilled music to help take the edge off and make guests feel welcome.

Choose The Right Lighting:

When choosing the perfect lighting for your law firm reception, pay attention to balance.

White lights or fluorescent tubes will appear stark and clinical, but warm lights can seem too cozy for a lobby or reception. Find the right balance for the lighting in the room, and the strength of the lights you choose will make all the difference.

Do some research if you need guidance on how to combine warm natural lighting with natural light.

Comfortable Chairs:

Your reception furniture must be comfortable.

While your guests will not be using it for hours at a time, you do not want them to feel uncomfortable while they wait. Choose waiting room chairs with sturdy frames; they should offer your guests something to brace on to get up again.

This tip is particularly helpful if you have older visitors or customers.

Avoid chairs or sofas that people sink into – the key is comfort, not softness. Find furniture that offers the best of both worlds.

Greenery:

It is practically impossible not to love greenery.

Bring a little bit of the outdoors into your reception area by adding beautiful plants. Plants are proven to have a positive effect on health and well-being, and they effortlessly brighten up a room.

When choosing the perfect plants for your reception area, pay attention to how much natural light there is during the day – that will help dictate which plants will work in those specific light conditions.

Choose low-maintenance options, like Monstera or Fiddle Leaf Fig plant.

Embrace Minimalism:

One of the most essential tips for creating a reception area that channels serenity and comfort is to ensure that you keep the space minimal.

Embrace minimalism.

Too much stuff everywhere can reflect negatively on your brand because it promotes chaos instead of calm. Do not over-complicate the room with unnecessary decor elements or too many plants – it is a reception area, not a jungle.

Conclusion:

When designing your reception area, focus on the feelings you want to evoke.

Choose colors and textures that resonate with those emotions and weave them into the overall design of the space.

By following the above tips, your reception area will be ready to welcome guests before you know it.

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June 16, 2024

Are Breadcrumbs Google Search Ranking Factor or Not?

Are Breadcrumbs a Google search ranking factor? Do you want to optimize the Breadcrumbs for Google search ranking? Can Breadcrumbs influence rankings?

Breadcrumbs are part of every blog or website to make navigation easy for visitors. Breadcrumbs markup also helps search engines navigate through pages. According to Google, Breadcrumbs indicate page position in the hierarchy.

Is Bounce Rate a Google Search Ranking Factor or Not?: eAskme
Is Bounce Rate a Google Search Ranking Factor or Not?: eAskme



In SEO, breadcrumbs are not the pieces of bread that you leave behind to avoid getting lost; rather, they are the navigation to old pages or posts that your user can find.

But do website breadcrumbs impact your Google search position? Let's find out.

Let's understand everything about breadcrumbs and their impact on search results.

Breadcrumbs:

Breadcrumbs help users navigate to old pages. Google also considers finding page positions in the site hierarchy.

Breadcrumbs on a website work as the trail to old posts or pages. With these, a user can quickly find relevant pages that are not linked to pages.

As breadcrumbs are important for navigation, they also impact user experience, which is necessary to rank in Google search results.

But are breadcrumbs a Google organic ranking factor? Let's find out.

Claim: Breadcrumbs is a Google Ranking Factor

Google started displaying site hierarchy in 2009. With this update, Google search results started displaying the page positions on websites.

It displays the root, folders, and subfolders.

As breadcrumbs started displaying in search results, SEO experts stated claiming it as a ranking factor.

Googleblog published a post explaining that breadcrumbs can improve search snippet position for a very small number of search results.

This is where SEOs started believing that breadcrumbs impact Google's organic search ranking.

Evidence: Breadcrumbs are a Google Search Ranking Factor

Google is scanning website pages based on their position, topics and subtopics. Breadcrumbs become essential to create a hierarchical structure where you place pages on their positions.

Google developer document structured data
explains that breadcrumbs markup helps Google categorize pages.

At the same time, a user can visit a page from different sources and keywords. This is because a page can rank for multiple queries.

For example, one of my top-ranking pages ranked for more than 1000 queries. It means that the user not only visited the page using the exact match keyword but also used synonyms or related queries.

You can specify multiple breadcrumbs. Breadcrumbs markup makes it easy for Google to categorize the page regardless of queries.

Google's 2009 U.S. patent application also explains that the search engine giant can use breadcrumbs even when the web admin is not using them.

Breadcrumbs is there to help Google understand the website structure. This information helps to rank pages in search results.

But the Patent never saw daylight and was left abandoned.

Breadcrumbs Influence Google PageRank:

Google's PageRank technology is a link analysis system that ranks web pages or blog posts. Even though Google has retired the PageRank Toolbar, it is using PageRank technology to rank pages.

Google treat breadcrumbs as normal links, and it can pass link juice to other links.

Google is still using PageRank as a ranking signal.

Google Search Console Warning about Breadcrumbs:

Google Search Console featured a guide about breadcrumbs and published a warning that misuse of structured data can lead to manual action.

Google will only consider something like that when Breadcrumbs are part of ranking signals. Google search console also displays breadcrumbs structured data reports.

Google also sends breadcrumbs error-related emails to the web admins to help them fix the issues.

The purpose of the whole exercise is to fix breadcrumb errors and improve search results.

Conclusion: Breadcrumbs are a Google Search Ranking Factor

Breadcrumbs are impacting the search results. Google is serious about breadcrumbs and has talked about them in multiple documents, tweets, and posts.

Breadcrumbs work as normal links for Google, but they are important for displaying a clear website structure. They are also part of GSC. It is necessary to fix any breadcrumbs-related errors to avoid ranking-related issues.

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June 14, 2024

Is Bounce Rate a Google Search Ranking Factor or Not?

Is Bounce Rate a Google search ranking factor? Do you want to decrease the Bounce Rate for Google search ranking? Can Bounce Rate influence rankings?

Even though Google never claimed that the bounce rate could impact ranking, SEO experts believe otherwise. It could be because Google needed to share everything about the ranking factors clearly.

Web admins and SEO experts are eagerly optimizing their websites to decrease bounce rates. Some experts believe that bounce date directly impacts ranking, whereas others think it is an indirect Google ranking factor.

Is Bounce Rate a Google Search Ranking Factor or Not?: eAskme
Is Bounce Rate a Google Search Ranking Factor or Not?: eAskme



But does website bounce rate impact your Google search position? Let's find out.

Let's understand everything about Bounce Rate and its impact on search.

Bounce Rate:

Bounce rate is the number or percentage of website visitors that move away from the webpage without any engagement. Users can interact with the page by purchasing, sharing, commenting, and filling in the form.

In the Google Analytics report, the bounce rate is the result of single-page sessions divided by the total number of sessions.

To fix bounce rates, web admins use strategies like exit popups, social sharing widgets, etc.

Claim: Bounce Rate is a Google Ranking Factor

SEO experts and professional SEO tools have published reports that claim that bounce rate is one of the many factors that impact search engine ranking.

Rand Fishkin, Brain Dean, SEMRush, HubSpot, etc., have published articles and social media posts where they claimed bounce rate as an impactful factor.

Bounce rate impacts site-level user interaction. The believers in bounce rate came up with the solution of using skyscrapers and pillar articles. They have published lengthy articles with every piece of content that user wants to read about the topic.

The reason behind this is to give maximum information and make the user stay on the website for a long time. This strategy helped SEOs earn backlinks and traffic, but does it impact search ranking?

Let's find out.

Evidence: Bounce Rate Is a Google Search Ranking Factor

In the Google Analytics report, you see the bounce rate metric that tells the percentage of sessions that end without a secondary session.

While some users believe that it displays the user's interest in the information, Google has clearly stated that the Bounce rate has nothing to do with the search engine ranking.

Bounce rate also cannot be the ranking factor because it does not measure user satisfaction.

For example, if a user spends 2 minutes on your website and then leaves without making a secondary hit, then Analytics will still display his visit as a bounce rate.

The bounce rate is not an indicator of user satisfaction.

Google claimed that Bounce Rate is not a Ranking Factor:

In 2022, John Muller said that there are a lot of things that need to be clarified among SEOs about bounce rate. It is not a ranking factor.

In 2010, Matt Cutts also said that bounce rate is not part of ranking signals.

Why does Google not count the bounce rate as a Google search ranking factor?

Here are the reasons:

  • The bounce rate only measures single sessions.
  • It never provides user satisfaction data.
  • It is easy to manipulate the bounce rate.
  • Google Analytics is not available on every website.

Conclusion: Bounce Rate is not a Google Search Ranking Factor

Bounce rate is not a Google search ranking factor. The reason is that it does not measure user satisfaction, which is Google's top priority.

Brian Dean and Rand Fishkin already explained and tested that bounce is a ranking factor, and it is easy for any SEO expert to confuse it with user satisfaction.

No evidence proves that that once is a Google ranking signal.

It is best to focus more on user satisfaction than bounce rate. In a world where short videos are taking over, the focus time is decreasing. It is best to provide an answer before telling the story.

Invest your time and money on confirmed Google ranking factors.

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Is Author Authority a Google Ranking Factor or Not?

Is Author Authority a Google search ranking factor? Do you have author authority content? Can Author Authority influence rankings?

Author Authority and its impact on organic search ranking has always been a debatable topic. While many consider author authority to be a ranking signal, some believe that it has nothing to do with the author but with the website authority.

Is Author Authority a Google Ranking Factor or Not?: eAskme
Is Author Authority a Google Ranking Factor or Not?: eAskme

 

Author Authority is about adding credibility to the information.

For example, a dentist can write better articles about tooth problems than a dermatologist.

But does it impact your Google search position? Let's find out.

Let's understand everything about Author Authority and its impact on search.

Author Authority:

Author Authority is all about credibility. Journalists want credible sources, and Google wants credible information. Credibility becomes an issue when every other person starts writing about a topic about which he has zero experience.

Even if you are trying to help others, there is a massive number of posts that have nothing to do with helpful information. Most of the time, wrong content gets published due to misinformation, ignorance, lack of experience, AI writing tools, etc.

This is the reason why even a reader wants to read the article from the author with authority.

But does the Author's authority impact Google rankings? Let's find out.

Claim: Author Authority is a Google Ranking Factor

Google wants to rank pages with E-A-T or E-E-A-T. It wants information that displays expertise, authority, and trustworthiness.

LinkedIn collaborative articles are the best example of content written by subject matter experts.
Even though the experts publish content and rank higher, a lot is going on about author authority. And here is everything.

Evidence: Author Authority Is a Google Search Ranking Factor

Google has never admitted that author authority is a ranking signal. Yet, after reviewing 1000+ websites in 6 months, I am clear about one thing: article authority impacts impact search ranking, even if not directly then indirectly.

Google has been supporting the rel= "author" tag till 2014. Even, if Google is not using the rel=" author" tag to determine the author, then there are other ways for Google to identify who has written the article.

Google Knowledge Graph explains that Google recognizes authors using their content.

An author's reputation is a different parameter than being an expert and authority.

Google is using the Search Quality Raters Guidelines document to determine the reputation of an author. 

Google's patent for "Author Vector" also explains that it can identify the Author based on content quality, style, and expertise.

Author schema also indicates that Google considers authorship.

Conclusion: Author Authority is May or May is not a Google Search Ranking Factor

Google has never officially announced the Author Authority as a ranking signal. Author authority does not impact search ranking directly, but it signals the search engine who has written the article and can indirectly affect the search position.

Note: I also love to read expert tips. Even if you are not an expert, start collaborating with industry experts when publishing new posts.

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June 13, 2024

Custom Software - What it is and Why You Should Use it?

Custom software solutions cater to the needs and demands of your business and company brand. It has long played a major role in the digital world.

With the advancement of technology and the increase in the demands of the users, custom software solutions rise to the challenge to meet these new demands of both people and businesses.

Delving Deeper into Custom Software Solutions: eAskme
Delving Deeper into Custom Software Solutions: eAskme

Delving Deeper into Custom Software Solutions:

Custom software solutions, also referred to as bespoke software solutions and tailored software, are created with the intent to serve a specific user, business and industry.

Similar to any bespoke product, the goal of custom software solutions is to serve very specific needs and demands. When you order such a product from a custom software developer, you have a goal for your business that you want the product to meet.

What is more, custom software solutions are developed with the idea of being fully integrated with the company’s current inner workings. The goal is to minimize downtime and enable a smooth transition with the new infrastructure.

The solution can then be integrated with other software, completely replace a legacy system or expanded with new features in the future.

Custom software solutions are a better alternative to ‘off the shelf’ software products as they are specially tailored and cater to very specific tasks.

Is Custom Software Just Trendy or Necessary?

You should not view custom software solutions as a mere trendy concept companies use as a way to better their reputation. In the modern digital are, this approach to software development has become a necessity. It is very difficult to gain any competitive advantage without it.

A system that is slow to adapt and evolve with the increased demand of today’s business environment simply cannot prosper.

To take a product or service from concept to the market, your business needs ways to speed up the process and make it more efficient every step of the way.

What you need is a custom software development company with experience that can integrate these solutions within your existing environment.

At VSG they provide exactly that. VSG revolutionizes the process of software development and inspire change and innovation through the power of our bespoke products.

They help businesses with tailored solutions allowing them to better navigate the competitive environment of today. Contact them today for a consultation to find out how they can be of service.

What makes custom software solutions special?

The main thing that makes custom software necessary in the modern world is the fact it matches the client’s current business model.

Instead of having to adapt the main company processes to fall within software requirements, custom solutions allow for the creation of software that integrates completely within the existing structure. This results in smoother processes and better performance in all departments.

With the aid of custom software solutions, a business can better differentiate themselves from the competition.

With unique services and better products that come as a result, every company can better cater to the needs of their clients. It is one of the surest ways to expand the existing client base and push to new markets.

What are the Main Benefits of Bespoke Software?

Custom-made software holds many benefits over ‘off the shelf’ solutions. Here are just a few of them:

  • Cost-efficiency - With custom software your company can cut costs in various departments. The goal of these solutions is to automate certain processes and implement new technologies, such as cloud hosting and artificial intelligence. Custom solutions improve all of the processes and make the work of people in the company easier and faster.
  • Scalability - custom software scales with the needs of the company. As the solutions are all designed with the company’s parameters in mind, scalability becomes an easy proposition when the time for it comes.
  • Security - one of the most important aspects of custom software is its improved security measures. Bespoke solutions are easier to protect against cyberattacks and every new kind of online threat. They allow for easier protection of company assets.
  • Adaptability - features of a company’s website, applications and online services become easily adaptable to customer demand. Improving user experience ultimately leads to better value and new clients.
  • Agile approach - when developed and implemented correctly, bespoke software allows for easier fixing of errors, experimentation and saving of progress. All of that contributes to a faster development process and better outcomes.
  • Flexibility - with all of the options for customization that custom software allows, it is very easy to develop the functions that your customers demand the most. The software allows the designers to develop a simple interface and then work to upgrade it and change it according to the needs. Features can be modified, added and removed, allowing for all of the flexibility in the world.

Should Your Company Go for Custom Software?

The answer is a resounding yes! Custom software has become mandatory for companies that aim to grow and expand. It benefits not only the business and the product but also the consumers.

Bespoke software trumps ‘off the shelf’ solutions, especially when you get an experienced company to develop the solutions you require.

Always look for a company with experience in a similar industry or one that is willing to invest the effort to learn the ins and outs of it. That is how you can benefit the most from it.

With the advancement of technology, custom software solutions are only going to become more needed and highly sought after. While off-the-shelf software continues to be available, it is quickly becoming apparent that it is custom solutions that work better for businesses of any size and in any industry.

If you are a business owner looking to meet customer demands and expand into new markets, you should invest in bespoke software solutions.

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June 10, 2024

What is Search Forecasting? Why It is Important?

It is not accurate to predict search engine traffic. But you can still use some strategies to create an effective Search marketing plan that can help you forecast search traffic. Digital marketing is helping you achieve your organic traffic requirement or goals by blending science and art, merging actionable and trackable steps with creative ideas.


What is Search Forecasting? Why It is Important?: eAskme
What is Search Forecasting? Why It is Important?: eAskme

Before restructuring your website or planning page content, you should understand what is working for you and where you should work to improve your search traffic.

This is when you need to search forecasting.

What is Search Forecasting?

Search forecasting is an organic traffic forecasting that predicts your organic traffic's future.

You cannot forecast such traffic on assumptions or best guesses. You always need some hard data.

When you have data, you can optimize your strategies to predict organic traffic and where your business will be in the coming days or years.

To create organic traffic predictions, you must focus on a few things.

Right Metrics:

You need the right metrics from the beginning of the essential part of SEO strategy, "keyword research. "

Keyword research data brings a massive amount of data. Indeed, not every keyword is worthy of your work and attention.

When filtering keyword research data, you should focus on the following:

  • Keyword Difficulty
  • Search Volume
  • Search intent
  • Current rankings and positions.
  • CTR.
  • Queries

You cannot make search forecasting without collecting valuable keyword data.

Search volume is essential to decide whether the keyword matches your traffic goal.

Other keyword research metrics will make it easy for you to make your prediction beyond organic search volume.

Right Tools:

Keyword data cannot do everything on its own.

It is always best to track user behavior on your website or blog.

Login to Google Search Console and check historical data to understand which pages rank better, which pages have lost visibility, etc.

You should know that GMC will also display the bot traffic. It is necessary to determine if a user or a bot searches.

You can use multiple SEO tools such as SEMrush, Ahrefs, Moz, etc., and they all can show results with some differences.

Get data into a spreadsheet to make valuable search predictions.

You can also use Google Keyword Planner to get some insight.

Focus on Competitors:

Competition analysis is quite helpful in making organic search predictions.

Use SEO tools to understand your competitors' page ranking in Google searches.

Compare the performance of those pages with your pages.

Use this data to find keywords based on Keyword Difficulty.

If your competitors are ranking for keywords with low difficulty, then you have better chances to outrank them with creative content and engagement strategies.

Competitors' data will bring a natural impact on your search forecasting.

You can also find out what your content lacks and if you need to update the content.

Trends:

Some SEO strategies are not effective in every condition.

You should know that seasonal traffic doesn't always mean that you are getting the highest volume of traffic.

For example: If you are selling a product on Black Friday, chances are that you are getting tons of traffic, but not every customer will purchase the product right away. But it is the time when you can generate leads for future business.

You can get the estimated traffic value using Google trends. It will also show you when the search queries will have maximum traffic during the year.

100% Prediction not Possible:

User behavior, search algorithms, and unexpected world events can positively or negatively impact search traffic.

Your blog, product, service, or product can go viral on social media. But you will not see any search traffic impact in SEO tools.

You cannot be 100% sure that search forecasting will always be perfect.

Things can change, and you need to be adaptive.

Importance of Search Forecasting:

Forecasting search traffic based on valuable data will show that future results are expected if conditions match your prediction.

This will help you plan in a better way and allocate resources at the right time for the right task.

In enterprise SEO, search forecasting plays an important role. Your result should match what you have expected from your SEO efforts. And, to make your goals achievable, you should understand search forecasting.

You can predict search traffic changes with the data you have. But you cannot plan for sudden changes such as algorithm updates or changes in user behavior.

Search Forecasting helps you plan for the coming months or years.

Conclusion:

Search Forecasting is there to help you plan the future of your SEO strategies and business.

All you need is to learn the use of data and have some analytical skills to make search predictions.

Even though your prediction cannot be 100% perfect, you will have better control over future decisions when you plan early.

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7 Realities of Being a Digital Nomad and How to Handle Them

Long before remote work became perfectly ordinary, people discovered that if they could submit work online, they could do so from any country in the world. So, they reasoned, why not travel and take their work with them? Today, we call people who roam from country to country, supporting themselves through remote work “digital nomads.”

7 Realities of Being a Digital Nomad and How to Handle Them: eAskme
7 Realities of Being a Digital Nomad and How to Handle Them: eAskme

It’s a redolent term of adventure and excitement, but before you get carried away with the poetry of it all, there are a few realities to process.

Moving away from the idealized notion and looking at realities, here’s what you need to know.

You Absolutely Must Have Health Insurance:

No country wants to end up saddled with the cost of caring for you if your health fails or you have an accident.

You’ll need insurance similar to that offered in Cigna International health coverage.

And, since you never know when or how things might go wrong, you might want to be sure that you’re near a center with good healthcare facilities - at least, most of the time.

You’ll Still Have to Put in the Hours:

The romanticized notion of being a digital nomad may see you picturing yourself spending most of your days lounging on a beach with a cocktail, but the reality is far from that.

You still have to pay your way; to do so; you must work.

Sure, you get to choose when you work, but your livelihood depends on a regular income, so the answer to “when” may turn out to be “every day” and “as much as possible.”

There’ll be no chance of paid time off, even if you’re unwell, so you’ll be putting in those hours and saving up against contingencies.

You May Have to Put up With a Pretty Basic Lifestyle:

How luxuriously you can live as a digital nomad depends on what you’re capable of earning.

For most of us, it isn’t a matter of choosing which five-star hotel or resort we’ll base ourselves from.

One of the advantages of choosing this lifestyle is that you can choose countries where the cost of living is low and live a better and more interesting lifestyle at a lower cost.

But there will be times when those costs will loom large, and unless you’re earning a lot of money, you’ll be looking for modest accommodation, eating low-cost meals, and forgoing most tourist traps.

You’ll Need a Substantial Emergency Fund:

Whether it’s just deciding that there’s no place like home or family emergencies that require your attendance, you’ll need a substantial emergency fund that, at minimum, covers the cost of your return plus some downtime.

There may be inconveniences that you have to be financially prepared for. Even a minor illness can be costly if you can’t work for a few days.

Be sure to have a substantial cushion of funds to tide you over when things don’t run as smoothly as you may have hoped.

Your Financial Life Could Could Get Very Complicated:

Your financial life could get complicated depending on where you’re from and traveling.

Digital nomads may be far from home but still have to deal with banking and taxation.

You will need good international banking services that accept transfers from your clients and that keep charges low, even when you’re overseas.

You’ll Need to Attend to Visa Requirements:

Before considering getting on a plane and heading out for a life of travel in exotic places, look into the travel documentation requirements.

Most countries will let you in fairly easily and grant you a three-month tourist visa.

Theoretically, that doesn’t allow you to work, but since you aren’t employed locally, most nomads settle for the tourist visa and carry on working as normal.

However, that does mean working within a legal grey area and moving on after just three months.

Some countries recognize freelancers as a new type of traveler and offer longer visas that will allow you to settle down for a little longer - but in most instances, you’ll also be expected to pay tax during your stay.

Despite the tax, it’s an improvement!

It Can Be a Lonely Lifestyle:

A backpack on your back, a laptop bag, and a reliable source of remote income: the world is your oyster.

But there will be times when you need a friend to look out for you - or when you wish you had one.

While you will certainly meet many interesting people on your travels, you might miss the security of a family and a steady circle of friends.

Traveling with a friend or life partner goes some way toward combating loneliness, but you may still find yourself missing familiar faces and places.

Still up for combining work and overseas travel as a free agent?

You’ll certainly make some interesting memories.

It may not be the beach lifestyle everyone imagines, but you can enjoy the sights and leisure activities once your daily work is done.

Be aware of the realities, prepare, and enjoy the opportunity.

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June 09, 2024

Is Anchor Text a Google Ranking Factor or Not?

Is anchor text a Google search ranking factor? Do you optimize Anchor Text for Google search ranking? Can anchor text influence rankings?

Anchor text is part of every website. It is there to make the navigation easy. With anchor text optimization, visitors can land on the oldest pages. It also offers context to the content and readers.

Let’s understand everything about anchor text and its impact on search.

Is Anchor Text a Google Ranking Factor or Not?: eAskme
Is Anchor Text a Google Ranking Factor or Not?: eAskme

Anchor Text:

Anchor text is the text used to link other pages.

From the beginning, anchor text became a crucial part of SEO optimization.

Anchor text best practices help search engines find the relevance of links. It is essential to rank your pages in Google search.

It helps readers to find pages with more information.

SEOs believe that anchor text is a ranking factor. But is it so? Let’s find out.

Claim: Anchor Text is a Google Ranking Factor

Anchor text helps search engines like Google, Bing, Yahoo, DuckDuckGo, etc., to determine the links published in the content using phrases, queries, and keywords.

The focus of Anchor text is to make the navigation of the pages with more information easy for users. It is necessary to create an excellent user experience, which also impacts search ranking.

Anchor text is part of on-page optimization. Use best SEO practices when linking to old posts with anchor text.

Focus on user experience.

In simple words, anchor text works in a way to influence user experience and search engine ranking.
But here is more.

What Type of Anchor Text is best?

When linking to an old post on your current page, use descriptive anchor text. Make it easy for readers and search engines to understand what the link is about.

It is the anchor text that tells Google what the linked page is about. It is the reason that you should not use generic text such as “read more,” “click here,” “more info,” etc. The more descriptive your anchor text is, the better search engines can understand it.

Focus on user experience when linking to other pages with anchor text. Words or phrases of anchor text make the user choose to visit the page or leave it. When a user clicks the anchor text, he wants to find more information about the topic.

Generic anchor text usually gets fewer clicks and less traffic. Google also does not find what the page is about.

No one likes to read a page full of “Read more” buttons.

Think about user experience when using anchor text.

Evidence: Anchor Text Is a Google Search Ranking Factor

It is proven, and well-known that anchor text is a Google ranking factor.

John Muller has also confirmed that anchor text is a ranking factor.

Yet, it is a must to follow the best anchor text linking practices to improve the result.

Follow Google’s SEO Started guidelines. It says that anchor text should make it easy to navigate and understand the page. Use appropriate anchor text that search engines and users can understand.

What are the Anchor Text Best Practices?

  • Write descriptive anchor text.
  • Stop using generic anchor text
  • Choose easy-to-understand text for links.
  • Make it visible.

John Muller advised that you must make anchor text easy to read and easy to understand. When linking to old pages, too many links are bad. Only use relevant anchor text to empower your internal linking and search ranking.

Do not use precisely matching anchor text. Make them descriptive.

Conclusion: Anchor Text is a Google Search Ranking Factor

An anchor text is an important Google ranking factor. Optimize it with a focus on creating an amazing user experience. Use descriptive anchor text to make it easy to understand. Do not use generic and too many anchor text in a single post.

Anchor text is a powerful tool. But use it wisely. Focus on what users want when linking a page using anchor tags.

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Is AMP a Google Search Ranking Factor or Not?

Does your website have AMP pages? Do you use AMP optimization to influence organic ranking? Can AMP influence rankings?

These are the questions that every web admin asks before using or dropping AMP. AMP is there to improve the overall impact of a website or blog.

It improves load time and makes the website responsive and user-friendly.


Is AMP a Google Search Ranking Factor or Not?: eAskme
Is AMP a Google Search Ranking Factor or Not?: eAskme
 

AMP, or Accelerated Mobile Pages, is an HTML technology developed by Google to optimize desktop sites for mobile devices. Because it is a Google product, it is believed that AMP impacts the search ranking.

While web admins are using AMP to improve website speed, it is also giving the impression that it can impact search ranking.

Let’s understand everything about AMP and its impact on search.

AMP:

Google launched AMP or Accelerated Mobile Pages HTML framework to make websites mobile-friendly. Webmasters are also using it because it is user-friendly or it is a Google product.

Google has clearly said that AMP does not impact search ranking. Yet there are reasons why many SEOs believe otherwise.

AMP accelerates website response time on mobile devices. It directly impacts the user experience. And user experience is what matters the most. WordPress AMP plugins are easily convert a website into AMP pages.

Claim: AMP is a Google Search Ranking Factor

Google launched AMP in 2018. Since then, SEOs believed that it is necessary for better search ranking as it comes from Google.

But is it so?

SEOs always believe that every Google product has an impact on search ranking. The reason behind this is the belief that Google favors its products over others.

However, Google has created AMP to improve website load speed in mobile devices. Google can make it a ranking factor if they want it.

Google has already debunked this myth. AMP does not impact search results, but it does not mean that technology is irrelevant.

Evidence: AMP Is not a Google Search Ranking Factor

Google’s John Muller already said that AMP is not part of the ranking system. Google’s SEO document also explains that AMP is not a ranking factor. Google treats every page the same way regardless of its AMP status.

You must know that page speed is the part of user experience that is essential for organic ranking.
But you can achieve that without using AMP technology.

Fall of AMP:

AMP technology has been replaced mainly by Core Web Vitals even without officially mentioning it. While AMP does not directly impact search ranking, Core Web Vitals are part of the ranking factors.

Google has retired the amp icon, and SEOs are happy with Core Web Vitals technology.

Rise of Core Web Vitals:

Google has made Core Web Vitals the ranking factor in 2021. AMP can help bloggers achieve better CWV scores. But Core Web Vitals are asking more than the AMP pages can do.

Some tools that help web admins achieve better Core Web Vitals scores without AMP pages.

Will AMP Rise Again?

AMP is going towards its downfall. Google News is bypassing AMP URLs. X (Formerly Twitter) has also dropped support for AMP pages. It is easy to say that AMP is going away.

This is not the first time a Google product has gone downhill.

Now the question is, should you move your AMP pages to non-amp?

It depends upon the result. If you are happy with your current ranking, then you may not consider moving to non-amp.

And, if you want, then stop using AMP on your website.

Conclusion: AMP is a Google Search Ranking Factor

AMP is not a Google search ranking factor. There is nothing new in AMP, and web admins are also removing it from their websites.

AMP is not giving any advantage, and Core Web Vitals are doing better.

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June 06, 2024

What Is Competition Analysis?: Everything that You Should Know is Here

What is Competition Analysis?” This is one of the most common questions in the SEO world. Especially when you are a newbie in SEO industry.
 
One of the most common jobs of every SEO professional or expert is to keep both eyes open and track the activities of his competitors.

Competition analysis opens the doors of massive opportunities to boost social signals, backlinks, traffic and conversion.

Competition Analysis:


What Is Competition Analysis?: Everything that You Should Know is Here: eAskme
What Is Competition Analysis?: Everything that You Should Know is Here: eAskme


SEO competition analysis is an essential part of a mature SEO strategy.

With the help of SEO competitor analysis, you can quickly gather highly useful data such as competitor keywords, links, content, and on-page optimization strategies.

The big reason why you should perform competition analysis regularly is to track the online activity and SEO strategies of your competitors.

Without competition analysis, your SEO strategy will lack the power of more in-depth research.

Without analyzing your competitors, you will not be able to find how the brands are targeting the customers in your industry.

There are the following reasons why you should perform competition analysis:

An SEO expert focus on three major areas when doing competition analysis;

To get maximum out of your competition analysis, it is necessary to focus on these elements.

Today, I will share how you can use competitive analysis factors for the benefit of your business.

What works and what’s not:

To quickly create a full-proof SEO strategy, it is must to analyze the industry leaders and how they are working.

You should know that brands dedicate their focus entirely on developing a robust SEO strategy that will help them to earn links and stay on the first spot in SERP.

Such websites always have creative content, valuable links and crawlable website.

It is common that most of the ties you can find flaws in their strategies.

And, this is what you need to figure out.

Focus on the weaknesses of your competitors and learn how you can leverage those weaknesses for the growth of your business, blog or website. This will help you achieve new heights in SERP.
Find out what is working for your competitors.


For example; as an eCommerce business, you want to beat a shop in your local area.

This is where you are limiting yourself.

Taking a narrow approach will bring limited results.

Never limit your competitor analysis to one competitor only. To develop a robust SEO strategy, your focus should be on analyzing all the top-ranking competitors.

Analyze the top-ranking competitors, their websites, how they are building links where they are promoting their business, and how they are generating revenue.

The broader approach in competition analysis will make you create content that will appeal not only the search engines but customers also. With the help of competitor analysis, you can collect all the necessary data and information which is required to create the most influential piece of content.

This broader approach will also help you become an influencer in your industry, and your research will make you discover many facts and tactics that others are not following.

This is the big reason why you should perform an in-depth competition analysis regularly.

Stop Guessing and Start Analyzing:

Guessing has no spot in the SEO industry.

You are not into the betting world, but you are in a professional world of tactics, experience and skills.

Make sure; your in-depth SEO analysis is based on real facts, factors and strategies.

The success of your SEO also depends upon how you are analyzing these factors.

Your job is to collect the data and refind it to reach the first spot in Google search.

If you rely on guessing game, then you will surely miss critical competition analysis factors.

Avoid this.

Guessing only work if you are doing it for the hobby. But where the money comes into play, you need to focus on real-time data, skills and experience.

Your competitor analysis will make you shake hands with two significant terms such as;

  • Keyword Gap Analysis

  • Content Gap Analysis

What is the Content Gap Analysis?

There was a time when online business was a new thing, and competition analysis was not necessary.

This was the time when the market was not saturated, and SEO was adding keywords and write unstructured content to create a well-performing SEO strategy.

But now, this is not what you can even dream about.

Now you are in the world of in-depth competitor analysis where you need to analyze content gap and keyword gaps.

Content Gap Analysis will help you discover if your content;
  • Is Outdated

  • Is lacking in-depth knowledge

  • Is lacking content uniqueness

  • Is not easy to digest
Your detailed content gap analysis will show you what you have and what you are missing. Use this data to create engaging content.

The research will help you enrich your content with all the necessary factors and represent high authority content.

This will increase the number of social shares, link backs and the number of followers.

What is Keyword Gap Analysis?

The keyword gap analysis will help you find out all the important keywords that should be there in your content, but you are not utilizing them.

It will open keyword mining opportunities.

A keyword gap analysis will also help you target more customers who are interested in the similar topic.

You can also create an unbeatable strategy to beat you, competitors, with the help of keyword gap analysis.

How Your Competitors are Earning Links?

Finding link building opportunities are critical for every online business and SEO.

You can use SEO tools like Ahrefs, Majestic or SEMRush, to reach the link profile of your competitors.

Remember: These tools will not show you a complete picture as they have some limitation, and most of them will display you what is there from the last 90 days.

You should broader your research to understand your competitors link profile.

Find out:

  • How many links your competitors already have?

  • What is backlink history?

  • Links from .org, .net, .edu and .gov, etc.

  • Top ranking page and most linked pages.
This information will help you to understand better what your competitors are doing.

Implementation:

One thing that you should keep in your mind is that you cannot get a 100% answer to what your competitors are doing.

Yet, competition analysis will give you data that will help you better understand their strategies and what is working for them.

You can find out what your competitor is doing and track every network where they are performing shares, link building and promotions.


Now, put together all the pieces of your research and create a chart or report based on your competition analysis.

Remember: You can only beat your competitors but not the algorithm.

Final Words:

Competition analysis plays a vital role in the success of an SEO strategy.

Your focus on these three major completion analysis elements will create your journey to success or failure.

Technical SEO, links and content research will help you create evergreen and highly original pieces of content.

The research will also increase the knowledge that will help you analyze different competitors quickly and create better campaigns.

Once you can leverage the weaknesses of your competitors, you can easily outrank any business or competitor.

Do you track your competitors?

What is your strategy to outrank your competitors?

Do share via comments.

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Is Alt Text a Google Image Search Ranking Factor or Not?

Have you ever used Alt Text? Are you trying to rank in Google Image Search? Do you use alt text to influence organic ranking? Can Alt text influence rankings?

These are the questions that I am answering today.

Webmasters and marketers are using 301 redirects. Let’s understand everything about 301 redirects.

Is Alt Text a Google Image Search Ranking Factor or not?: eAskme
Is Alt Text a Google Image Search Ranking Factor or not?: eAskme

ALT Text:

ALT text is there to help search engines read images and find their relevance.

Alt text is a serious part of image optimization. SEOs use keywords in the alt text to improve their rankings in Google image searches.

But can Alt text influence organic ranking? Is it helpful in ranking in Google image search?

Let’s find out if there is a connection between the Google Image Search ranking and Alt text.

Claim: ALT Text is a Google Ranking Factor

Alt text is a way to write HTML attributes for images. It works as alternative text for images and is even helpful when your image does not load due to an error.

To rank in Google Image search, it is essential to use Alt text.

Evidence: ALT Text Is a Google Image Search Ranking Factor

I have tested multiple variations of alt text and find out that it influences search ranking in both Good and bad ways.

Optimizing alt text without keyword stuffing is crucial. Only use relevant words or sentences that describe your image in the alt text. The best practice is to use one keyword in one image.

Also, do not use too many images in your content that overlap the reader’s experience. Too many images also affect the page load speed.

Google image document also explains the use of Alt text to help machines understand what the image is about.

While best image optimization practices can improve Google image search ranking, too much alt text can negatively impact your rankings.

For example, if your image is about the computer, then write “computer” in Alt text. Do not use every brand name in your alt text.

If you are using stock images, remove the preexisting text, as it can be irrelevant to your content. Google considers alt text to be the anchor text for images.

Jon Muller said that Google uses alt text for images to understand the relevance.

Moz alt text guide also explains Alt text as a ranking factor.

Google developers have also explained that alt text is an essential part of image SEO.

In other words, alt text is important. It can influence your Google search ranking in good or bad ways.

Conclusion: Alt Text is a Google Image Search Ranking Factor

It is proved that image search is considering Alt text. Alt text is an influential tool for Google image search. You must use alt text in your website to optimize images for search engines.

Alt text works as part of your content. It is not a separate ranking factor. Yet, it is influential as it helps search engines read images.

Use Alt text to improve SEO. Do not overdo it. Stop using too many keywords. And, if you do not want to rank in Google Image search, then alt text is not for you.

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