What is Search Forecasting? Why It is Important?

It is not accurate to predict search engine traffic. But you can still use some strategies to create an effective Search marketing plan that can help you forecast search traffic. Digital marketing is helping you achieve your organic traffic requirement or goals by blending science and art, merging actionable and trackable steps with creative ideas.

What is Search Forecasting? Why It is Important?: eAskme

Before restructuring your website or planning page content, you should understand what is working for you and where you should work to improve your search traffic.

This is when you need to search forecasting.

What is Search Forecasting?

Search forecasting is an organic traffic forecasting that predicts your organic traffic's future.

You cannot forecast such traffic on assumptions or best guesses. You always need some hard data.

When you have data, you can optimize your strategies to predict organic traffic and where your business will be in the coming days or years.

To create organic traffic predictions, you must focus on a few things.

Right Metrics:

You need the right metrics from the beginning of the essential part of SEO strategy, "keyword research. "

Keyword research data brings a massive amount of data. Indeed, not every keyword is worthy of your work and attention.

When filtering keyword research data, you should focus on the following:

• Keyword Difficulty
• Search Volume
• Search intent
• Current rankings and positions.
• CTR.
• Queries

You cannot make search forecasting without collecting valuable keyword data.

Search volume is essential to decide whether the keyword matches your traffic goal.

Other keyword research metrics will make it easy for you to make your prediction beyond organic search volume.

Right Tools:

Keyword data cannot do everything on its own.

It is always best to track user behavior on your website or blog.

Login to Google Search Console and check historical data to understand which pages rank better, which pages have lost visibility, etc.

You should know that GMC will also display the bot traffic. It is necessary to determine if a user or a bot searches.

You can use multiple SEO tools such as SEMrush, Ahrefs, Moz, etc., and they all can show results with some differences.

Get data into a spreadsheet to make valuable search predictions.

You can also use Google Keyword Planner to get some insight.

Focus on Competitors:

Competition analysis is quite helpful in making organic search predictions.

Use SEO tools to understand your competitors' page ranking in Google searches.

Compare the performance of those pages with your pages.

Use this data to find keywords based on Keyword Difficulty.

If your competitors are ranking for keywords with low difficulty, then you have better chances to outrank them with creative content and engagement strategies.

Competitors' data will bring a natural impact on your search forecasting.

You can also find out what your content lacks and if you need to update the content.

Trends:

Some SEO strategies are not effective in every condition.

You should know that seasonal traffic doesn't always mean that you are getting the highest volume of traffic.

For example: If you are selling a product on Black Friday, chances are that you are getting tons of traffic, but not every customer will purchase the product right away. But it is the time when you can generate leads for future business.

You can get the estimated traffic value using Google trends. It will also show you when the search queries will have maximum traffic during the year.

100% Prediction not Possible:

User behavior, search algorithms, and unexpected world events can positively or negatively impact search traffic.

Your blog, product, service, or product can go viral on social media. But you will not see any search traffic impact in SEO tools.

You cannot be 100% sure that search forecasting will always be perfect.

Things can change, and you need to be adaptive.

Importance of Search Forecasting:

Forecasting search traffic based on valuable data will show that future results are expected if conditions match your prediction.

This will help you plan in a better way and allocate resources at the right time for the right task.

In enterprise SEO, search forecasting plays an important role. Your result should match what you have expected from your SEO efforts. And, to make your goals achievable, you should understand search forecasting.

You can predict search traffic changes with the data you have. But you cannot plan for sudden changes such as algorithm updates or changes in user behavior.

Search Forecasting helps you plan for the coming months or years.

Conclusion:

Search Forecasting is there to help you plan the future of your SEO strategies and business.

All you need is to learn the use of data and have some analytical skills to make search predictions.

Even though your prediction cannot be 100% perfect, you will have better control over future decisions when you plan early.

Still have any question, feel free to ask me via comments.

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Partnership Marketing [Explained]: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?

What is partnership marketing? How to use partnership marking to build links and increase brand awareness? If partnership marketing is a new thing for you, then this post will be quite interesting today.

Partnership Marketing: What it is? and How to Use Co-Marketing for Branding, Links, Traffic and Revenue?: eAskme

Other people are at: Facebook Pages Received 6 New Feature Updates: Explained here.

I have explained different types of marketing over the year, such as.

• Affiliate Marketing
• Email marketing
• Content Marketing
• Digital Marketing
• Social Media Marketing
• Growth marketing
• Pull Marketing
• Video Marketing
• Coupon Marketing
• Search Engine Marketing

Most of the time, you find them connected.

But marketing strategies are changing.

This is the reason why every year you see a new form of marketing.

Marketers are continuously researching for hours, weeks, and years to develop new influential marketing strategies. People find new things attractive, and this idea works with creativity in the marketing world.

While going after new marketing strategies, marketers often overlook the tried and tested marketing strategies.

Partnership marketing or co-marketing falls under this category.

What is Partnership Marketing or Co-Marketing?

Partnership marketing is also known as co-marketing.

As the name suggests, partnership marketing happens when you collaborate with other businesses to target a similar audience to promote products or services.

In 2019, National Geographic and Coors Light collaborated to target 10 million users worldwide and increased brand visibility by 7%.

Similarly, Social Chain and Buffer published a report to achieve 17,000 downloads in one week.

According to cheifmarketer, 77% of brands found partnership marketing effective in 2019.
And, it still works.

How to start with Partnership Marketing:

The basic concept of Partnership Marketing is to find a business with a similar audience. But you need to ensure that business is not your direct competitor.

For example; If you are running a travel blog, you should partner with the travel industry's businesses.

This will help you to boost brand awareness and build marketing strategies that will target similar customers with different products.

It is relatively easy to find such businesses.

Find out:

• If other businesses are publishing content, where you also publish?
• Who are the influencers or best service providers in your industry?

You will find a lot of businesses that are ready to partner for an extra boost.

After choosing the partner to collaborate with, you need to do a few things.

Write blog posts on each other's websites.

This way, you will build some quality links that can drive traffic to your website. These links also help to improve website visibility. The audience on your partner's blog will learn about your blog, business, product, or service.

Before you start writing your first blog post for the partner's website, it is essential to do keyword research. With the right keywords and optimized content, your con ranks the blog post in search results.

This is a practical approach to establish you as an expert content writer and marketer. Your post will stay on the site if you are generating value for them.

Write about a similar topic on your blog, and you can rank better in search results.

Mentions:

Partnership marketing or Co-marketing is when you and your partner not only exchange blog posts but also mention each other on different sites, social networks, or publications.

For example; If you publish a guest post on third-party sites, then start mentioning your partner's website there.

It is an excellent way to increase brand mentions, build more links, boost traffic and SEO performance.

Ask your partner to do the same for you.

Social Media Sharing:

During the content partnership, you both will be creating content for each other's website and publishing it on third party sites.

Sharing the content you are publishing on all the popular social media networks, and social profiles is a great way to boost brand awareness.

It is an easy way to grab more traffic.

Tag your partner, and you will see an increase in the number of followers also.

Email Newsletters:

Use email marketing to engage with existing followers and share the published content.

You should share the content published on your site with your email subscribers and also make sure that your partner also shares the content you have published on his website with his email subscribers.

Email lists are the effective place to engage with the audience.

If you don't have email subscribers, then start building your list.

Collaborate for eBook:

Collaborate with your partner to publish a professional and targeted ebook.

A book with creative storytelling can help both of you to influence most people in your industry.

To make the eBook influential, you must produce a quality ebook.

Co-host a Webinar:

The webinar is an effective strategy to educate the people about the products, services, or brand by boosting their knowledge on a particular topic.

Invite the influencers or partners to host the webinar with you.

To make the webinar profitable for you and your partner, you need to ensure that your product should align with what your partner is offering.

Add a call to action.

You can either help them make the purchase decision or direct them to the place where they can join your email newsletter.

Brands are using this strategy to offer products or services at better or competitive prices.

But you should not push your products on others. Ensure that what you are offering is valuable to build trust.

Think beyond making sales only.

If it is possible, you should take your webinar to a real life event.

Share clients:

All forms of marketing are there to help you generate more leads, sales, and revenue.

Partnership marketing helps you achieve long-term goals and improve your brand value, number of followers, traffic, and sales.

Conclusion:

To make Partnership marketing work, you and your partner should truly align with each other.

If you can make it work, then it will a turning point for your business.

Do share you questions, suggestions and anything you want me to know in comments.

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• What is Content Syndication and How to use it?
  
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The Gugg: Explore the Guggenheim Museum Arts

The Gugg, also known as the Guggenheim, is a museum of art and exhibition. It is an architectural monument. The Gug preserves art and supports the artists with its shop and community.

For centuries artists have needed peace, protection, and support. It is necessary to expand the reach of their art to other parts of the world.

In the era of the internet, when everything is going online, it is becoming increasingly difficult to make art memorable.

Guggenheim created the phenomenon to preserve art through exhibitions, communities, and education.

The Gugg:

The Gugg preserves art and artists.

From medieval times, the Gugg communities patronized artists.

The goal is to shelter the rare art forms and transfer the artistry to the next generations.

Philanthropist Solomon R. Guggenheim empowered The Gugg.

Due to his efforts, the Gug developed a website for exhibitions, artists, and communities.

The Guggenheim:

Solomon R. Guggenheim founded the Guggenheim, a marvelous museum of art, in 1943.

It is in New York, NY, USA, and Bilbao, Spain.

The museum is itself the art of modern architecture.

It has 3 branches worldwide:

• New York, USA
• Bilbao, Spain
• Guggenheim Abu Dhabi

The Guggenheim website launched in 1995. It’s been 31 years since the website started allowing online artists to join communities and communicate with each other.

The Gug community is the place where new art forms are born with the blend of multiple cultures and artists.

Website: https://www.guggenheim.org

Features of the Gug:

Preserve art:

The Gug preserves art. It offers a common place for artists to meet and connect with each other.

The Gug art exhibitions often create buzz among art lovers. It is a way to patronize artists.

Community:

The Gug community is online for artists. Modern artists join the Guggenheim community to discover new ideas and modern art trends.

It is also a place to learn about arts and exhibitions online.

Exhibitions:

Register at the Guggenheim website to attend an exhibition.

With premium membership, you get access to every Guggenheim Museum at zero cost.

Its membership allows you to get special discounts on exhibitions, shopping, and cafes.

Learn:

The Gug launched learning programs for families and teenagers.

University students can join internships and summer college workshops.

Guggenheim also provides educational resources.

Shop:

The Guggenheim shop sells art, designs, apparel, books, posters, and paintings. You can buy them to enrich your collection of modern art.

Premium members get a 10% discount on online shopping.

The Gugg Membership:

The Guggenheim website offers premium membership plans.

The Gug is so popular and influential that it has been featured in Hollywood movies, TV shows, and music videos.

• Individual plan: You pay $90 to get access as one person. Under this plan you get free unlimited access to Guggenheim museums, virtual programs, opening parties, and private views.
• The family plan: It costs you $150. It is an ideal plan for a family of up to two adults and five children. You get a 15% discount on shopping.
• Supporter plan. It costs you $500. You can bring two more guests during your visit to the Guggenheim museums. You also get additional benefits like invitations to Frank Lloyd Wright sites, North American museums, and evening parties.
• Contributor Plan: It costs you $1,250. Other than evening parties, you get access to the exhibition catalog. It also offers a 15% discount on the Guggenheim online store.
• Library Membership: It costs you $500. It is an annual membership plan to get library access. For each library user member must pay $500. Your membership card is also required at the Guggenheim Library.
• Global: It costs you $75. It is a single-person member-only plan to start with The Gug.
• Benefactor: It costs $2,000. It is an ideal plan for philanthropists and art collectors. You get premium access to the Gugg Museum and other membership benefits.
• Innovator: It costs you $5,000. With this membership you get access to an annual dinner with the director of the Guggenheim. You also get a chance to meet artists and check the private collection.
• Leader: It is a $10,000 membership plan. It is the highest level of membership that offers private visits to the Gugg museums.

Future of the Gug:

The Gug enlightens artists who have lost their charm in the technological world. It offers a place of freedom, self-reflection, and expression.

If you are an artist or an art collector, then you must visit the Guggenheim Museum once in a lifetime.

How to Visit the Gug?

• Go to the Guggenheim website.
• Book tickets online.
• Ask for the guided museum tour.
• Visit the museum.

Conclusion:

In the materialistic world, the Gugg is the hope for artists and art collectors. Students, teachers, families, artists, and philanthropists visit the Guggenheim museums to find inner peace.

Its art and exhibitions lure people to praise artists.

The Gugg FAQs:

Where are the Guggenheim museums?

The Guggenheim museums are in the USA, Spain, Abu Dhabi, and Venice.

Who was the new Guggenheim Museum architect?

Frank Gehry designed the new Guggenheim Museum in Abu Dhabi in 2025.

What is the address of the Solomon R. Guggenheim Museum in New York?

1071 5th Ave, New York, NY 10128, United States.

Is the Gugg Museum a UNESCO World Heritage Site?

Yes.

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What is a PPC Agency? How to Choose, Find, and Understand Their Services.

Regarding online advertising, businesses often turn to PPC (Pay-Per-Click) campaigns to drive targeted traffic and achieve their marketing goals.

However, managing and optimizing PPC campaigns can be complex and time-consuming.

What is a PPC Agency? How to Choose, Find, and Understand Their Services: eAskme

 

This is where PPC agencies come into play. This article will explore what a PPC agency is, how to choose the right one, and where to find them and delve into their services.

What is a PPC Agency?

A PPC agency is a specialized marketing agency that offers expertise in managing and optimizing PPC campaigns across various platforms, such as search engines, social media, and display networks.

These agencies are staffed with PPC professionals with in-depth knowledge and experience in creating, implementing, and refining PPC strategies to maximize their client's return on investment (ROI).

The Role of a PPC Agency:

A PPC agency is crucial in helping businesses achieve their advertising objectives.

Their primary focus is to generate high-quality leads, increase website traffic, boost brand visibility, and ultimately drive conversions.

By utilizing their expertise in PPC advertising, these agencies craft customized strategies tailored to each client's specific goals and target audience.

Services Offered by PPC Agencies:

Campaign Strategy and Planning:

A reputable PPC agency will work closely with clients to understand their business goals, target audience, and budget.

Based on this information, they will develop a comprehensive campaign strategy, including keyword research, ad copy creation, and budget allocation.

Campaign Setup and Management:

PPC agencies handle all aspects of campaign setup, including creating ad accounts, setting up conversion tracking, and configuring targeting parameters.

They continually monitor and optimize campaigns, adjusting keywords, bids, and ad placements to improve performance and maximize ROI.

Ad Copy and Creative Development:

Compelling ad copy and creative assets are essential for capturing the attention of potential customers.

PPC agencies have skilled copywriters and designers who can create engaging ads that align with the brand's messaging and objectives.

Keyword Research and Optimization:

Effective keyword research is crucial for targeting the right audience and driving relevant traffic.

PPC agencies conduct thorough keyword research to identify high-performing keywords and optimize campaigns accordingly.

Performance Tracking and Reporting:

PPC agencies provide regular reports that outline key performance metrics, such as click-through rates, conversion rates, and cost per acquisition.

These insights help clients understand the effectiveness of their campaigns and make data-driven decisions.

How to Choose and Find a PPC Agency?

Evaluate Experience and Expertise:

Look for agencies with a proven track record of success in managing PPC campaigns across various industries.

Check their case studies and client testimonials to gauge their expertise and results.

Industry Knowledge:

Choose a PPC agency that understands your industry and target market.

Familiarity with your niche can contribute to more effective campaign strategies and better overall performance.

Transparency and Communication:

A reliable PPC agency should be transparent about its processes, strategies, and costs.

Clear communication is crucial for building a strong working relationship and achieving mutual goals.

Budget Considerations:

Consider your budget and ensure the agency's pricing aligns with your financial capabilities.

Look for agencies that offer flexible pricing models and can deliver value within your budget constraints.

Conclusion:

In the fast-paced world of online advertising, fortunatos is a reputable PPC agency that serves as a valuable partner for businesses seeking to optimize their PPC campaigns.

From strategy development and campaign setup to ongoing management and optimization, fortunatos brings expertise and experience to deliver optimal results.

By carefully choosing fortunatos as your PPC agency, businesses can unlock the full potential of PPC advertising and achieve their marketing objectives.

Still have any question, do share via comments.

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Broken Backlinks: Google's Gary Illyes Explains When to Fix and When Not?

What does Google think about Broken backlinks? When should I fix Broken Backlink errors? When should I least care about them?

Google's Gary Illyes has explained the broken links, what to do with them, and when to leave them.

Gary Illyes explained during the Google SEO Office Hours podcast in June 2024 when to fix broken links and the time webmasters or SEO should spend on these issues. During this 16:45-minute podcast, he explained a lot about SEO issues.

Broken Backlinks: Google's Gary Illyes Explains When to Fix and When Not?: eAskme

Google SEO Office Hours podcast and Broken Links:

Gary Illyes explained that you should only fix broken links when they are helpful for your audience. It is only possible to fix some broken links if you have a massive website.

For example, if you are running a news website with 10,000 articles, then it won't be easy to fix every link. The best strategy is to restore links that are valuable for your website and users.

Gary Illyes's about Broken Backlinks:

Gary Illyes's broken backlink advice busted many myths that SEO had over the years. The most common myth is to fix every broken backlink. Yet, some webmasters have asked if they should fix every broken backlink or not. News sites or sites with thousands of pages spend a lot of time and resources on fixing links. New advice explains that a 100% broken backlink fix is not necessary.

The best SEO practice is only to fix backlinks that matter to your business.

For example, fix backlinks coming from top-ranking or high-quality websites. Save time on fixing backlinks from low-quality sites.

Find the usefulness of a broken backlink before fixing it.

This strategy is like fixing 404 links. John Muller advised that not every 404 links should be fixed.

Why You Should Fix Broken Backlinks?

Finding broken backlinks is easier than obtaining new backlinks. There is no exact metric to measure the impact of broken backlinks, but wrongly fixing them can surely hurt the website's ranking and user experience.

When to Track Broken Backlinks?

Keep track of new backlinks monthly, if not weekly. Make sure that your link-building campaign does not gain broken backlinks. If there is a wrong backlink or dead backlink, then fix it as soon as possible.

Backlinks that are important:

Fix broken links that are displayed in your GSC broken links report.

What type of broken links you should fix:

• Backlinks from high-quality sites.
• Misspelled URLs
• URL's that moved to a new page or post.

Backlinks that are less important:

• Links from low-quality sites
• Links to outdated pages.
• Random links.
• AI-generated links.
• Links from Spammy websites.

How to Find Broken Backlinks?

Finding broken backlinks is quite easy.

• Go to your Google Search Console and log in.
• Check the "Broken Links" or "404 Page" report.
• If you are not sure where the link is placed, then type the broken URL in Google Search Console's "URL Inspection tool." It will display the referring pages, and you will find the page where the broken link is published.

Use 301 redirects, the Wordfence plugin, or the Redirection WordPress plugin to fix broken backlinks.

How to Fix Broken Backlinks?

The easiest way to fix a broken backlink is to create a redirection to the working URL.

You can also contact the website owner through email outreach and ask him to fix the broken URL.

But email outreach to fix broken backlinks can cause the following situations:

• Web admin may remove backlinks.Web admin may add a no-follow attribute.
• Even if the web admin fixes the link, it will only fix on one page. Every website that links to the same wrong URL will need more outreach emails.

The best strategy here is to use 301 redirects.

Conclusion:

Gary Illyes suggests fixing broken backlinks only when they add value to your website. It is easy to fix broken backlinks with redirections rather than sending emails for link reclamation.

Only send emails to fix backlinks when you have established a strong relationship with the webmasters.

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Website Crawling: What, Why and How To Optimize It?

 
Website crawling depends upon many things, such as website structure, internal linking, sitemap, etc.

It is important to ensure that Googlebot and other search engine bots can easily crawl your website.

Without crawling your website content, Google cannot find and index the pages.

Optimize website crawling to expand your content reach to search engines.

Here is what you must know about website crawling.

What is Crawling in SEO?

Website Crawling, What, Why and How To Optimize It: eAskme

In SEO, crawling means letting search engine bots discover your content.

Ensure search engine bots can access your website content, such as videos, text, images, links, etc.

How Search Engine Web Crawlers Work?

Search engine crawlers can discover page content and links and download your webpage content.

After crawling the content, search engine bots send the crawled content to the search index library. Search engines also extract links to web pages.

Crawled links can be in different categories, such as;

• New URLs
• Pages without guidance to crawl.
• Updated URls
• Not-updated URLs
• Disallowed URLs
• Inaccessible URLs

Crawled URLs will be listed in the crawl queue and assigned priorities.

Search engines assign priority based on many factors.

Search engines have created their algorithms to crawl and index website content.

You should know that popular search engine bots such as Googlebot, Yahoo Slurp, Yandex Bot, DuckDuckGo, Bingbot, etc., work differently.

Why Should Every Webpage Be Crawled?

If a page is not crawled, it will never get indexed in SERP. It is necessary to let search engines quickly crawl website pages as soon as you make any changes or publish new posts.

The latest posts will be irrelevant if not crawled quickly.

Crawl Efficiency Vs. Crawl Budget:

Google search bots will not crawl and index your entire website.

100% crawling is not what always happens. Most of the massive sites face crawling issues.

You will find all not index links under “Discovered - Currently not indexed” in the Google search console report.

You will face some crawling issues even if you do not see any page under this section yet.

Crawl Budget:

The crawl budget refers to the number of pages Googlebot wants to crawl in a specific period.

You can check the crawl requests in “Google Search Console.”

Here you should understand that increasing the number of crawls does not mean that all the pages are getting crawled. It is better to improve the quality of crawling.

Crawl Efficiency:

Crawl efficiency is the delay between publishing a page or update and getting that page or update crawled.

Crawl optimization can make a bigger impact on your website ranking.

Search Engine Support for Crawling:

Best crawling practices help search engines rank optimized pages and reduce the greenhouse effect of running search engines.

SEOs are talking about two APIs that can improve search crawling, such as:

• Non-Google Support from IndexNow
• Google Support from The Indexing API

These APIs push your content to search engine crawlers for quick crawling.

Non-Google Support from IndexNow:

IndexNow API is one of the most popular APIs Bing, Seznam and Yandex use for quick indexing. Right now, Google is not favoring IndexNOW API.

Now only search engines but CDNs, CRMS, and SEO tools also use IndexNow API to quickly index pages.

If your audience is not from search engines, then you may not find massive benefits with IndexNow.

You should also know that IndexNow will add additional load to your server. Understand if you can bear the cost of IndexNow to improve crawl efficiency.

Google Support the Google Indexing API:

Google Indexing API is for those who want to improve Google crawl efficiency.

Google has said that Indexing API is only for the event and job posting markups. But webmasters have found that it can also help improve search efficiency for other pages.

Here you should understand that crawling is not indexing. Google crawls your page, and if it is non-compliant, it will not index.

Manual Submission in the Google Search Console Support:

You can submit your URLs manually in the Google search console.

But you should only submit 10 URLs within 24 hours. You can also use third-party apps or scripts for automatic submissions.

How to Create Efficient Website Crawling?

Server Performance:

Always host your website on a reliable and fast server. Your site host status should display as green.

Get rid of meaningless content:

Remove outdated and low-quality posts to improve crawl efficiency. This will help you in fixing the index bloat issue.

Go to the “Crawled – Currently not Indexed” section and fix the issues for 404 pages and use 301 redirects.

When to use Noindex:

Use Noindex and rel=canonical tags to clean your Google search index report. You can even use robots.txt to disallow pages you do not want search engines to crawl.

Block non-SEO URLs such as parameter pages, functional pages, spaces, API Urls, and useless styles, scripts, and images.

Fix pagination issues to improve crawling.

Optimize Sitemap:

Use XML sitemap and optimize it for better crawling.

Internal Linking:

Internal links can easily scale crawl efficiency.

Use breadcrumbs, pagination, links, and filters to connect pages without scripts.

Conclusion:

Website crawling is important for the success of an online website or business. It is also the basic of SEO.

Optimize your web crawling performance and fix issues to improve crawl efficiency.

Still have any question, do share via comments.

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Remarketing: What is it, and What are the Types of Remarketing?

Remarketing is there to help you target audiences based on their social engagement and website activity.

Remarketing is not a new strategy.

Due to remarketing, people see unlimited ads daily.

The success of remarketing is about how you use it as a paid marketing tool to achieve the target.

Remarketing: What is it, and what are the types of remarketing?: eAskme

If you are already using remarketing and have not seen any success, here are the tips that will help you target different types of users with segmentation.

In the coming days, it will become difficult for social media networks to track users, yet they must earn from their ad platforms. So, social media sites are not experimenting with new ways to reach target customers.

Let's start from the basics, as you are here to power up your remarketing.

What is Remarketing?

Remarketing is also known as retargeting.

Marketers use remarketing as a paid marketing strategy to run ads on different networks to reach the target users who have already visited the site or shown interest in the business, product, or services.

Marketers place social media pixels to track user behavior to make retargeting work on the business website. Pixels keep track of how many pages users have visited, which pages have gained maximum attention, etc.

Engagement-based remarketing makes it easy to understand your audience and reach those who have already engaged with your business on social media.

Here are the 8 different types of remarketing that you should use for your ad campaigns.

Remarket Price Page Visitor:

Users who visit a price page show more interest than those who have visited your homepage only.

That user may be comparing features and prices with your competitors or finding what features you are offering.

Categorizing price page visitors in relevant categories will help you create a list of audiences with higher intent.

You can then target those users with your ad campaigns.

Users with higher intent are more willing to make a purchase or perform call-to-action.

You can also create blog posts comparing different products to help your target audience find easy product comparisons.

Remarket Industry-Specific Page Visitors:

It is not accessible to market in niche-specific industries if you segment your target audience based on industry.

You may have different pages for each industry. In this case, you must create different remarketing audiences for each page.

You will have lists of people interested in one industry or another.

Now create industry-specific ads to target those audiences.

For example, You may have a blogging course page. Retarget the audience who is visiting your page.

You should also create industry-specific price pages for your audiences.

Cross-Channel remarketing:

Use remarketing segmentation for cross-channel remarketing.

Find out who has viewed your campaigns and channels and remarket to those interested in your products or services.

You can do it by using audience targeting on every platform.

Some platforms allow you to target lower-cost audiences.

You can use LinkedIn ads to target such audiences.

Remarket Cart Abandoners:

If you are in the eCommerce industry, then you know the importance of sales. You may have seen that many users add products to their cart but do not checkout.

Remarketing those users with creative ads can encourage them to make final purchases.

You can promote some offers, discounts, or cashbacks.

Offer something more than your competitors.

Remarket Previous Buyers:

You can remarket your products or services to previous buyers.

When remarketing to those who have purchased your product, the focus should be on promoting relevant products that can enhance the customer’s experience and satisfy his need.

For example, if someone has purchased Hiking shoes, he can be interested in hiking gear.

When remarketing existing buyers, make sure that your ads are not annoying.

Remarket Higher Converters:

In the B2B industry, converting the audience into a buyer takes a lot of time.

You should start by offering free guides and explainers, where people can sign up for more.

You can remarket your products to higher funnel assets and set sign-up campaigns for low funnel assets.

Remarket Video Viewers:

Video ads are prevalent. Almost all social networks, such as Facebook, Instagram, YouTube, etc., use them.

YouTube is the best example where you can segment the audience according to the following:

• Who viewed any video from your YouTube Channel?Who has viewed specific videos?
• Viewed any video from a YouTube channel.
• Viewed certain videos.
• Channel interactions.

Meta allows you to segment people based on:

• Who viewed videos for 3, 10, or more seconds?
• Who has watched a video to a particular percentage?

LinkedIn also allows you to segment your audience based on their video view length.

People spending most of their time on your videos are more likely to sign up or download.

Remarket Page Engagers:

You may have a Facebook business page or Instagram page. Target page audience based on their engagement with Meta ads.

People who are engaging with your page are showing deep interest.

You can remarket people according to the following:

• People who like or follow your page.
• Everyone who has engaged with your Facebook page.
• Anyone who has visited your FB page.
• People who have engaged with your ads or posts.
• People who have clicked on your Call-to-action button
• People who have sent messages to your Facebook page.
• People who have saved your page or posts.

You can include or exclude people based on these criteria.

Conclusion:

Now you know the different types of remarketing on different social networks.

Understand audience segmentation and how you can use ads for remarketing.

Use an appealing message to make sure your audience converts.

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7 Realities of Being a Digital Nomad and How to Handle Them

Long before remote work became perfectly ordinary, people discovered that if they could submit work online, they could do so from any country in the world. So, they reasoned, why not travel and take their work with them? Today, we call people who roam from country to country, supporting themselves through remote work “digital nomads.”

7 Realities of Being a Digital Nomad and How to Handle Them: eAskme

It’s a redolent term of adventure and excitement, but before you get carried away with the poetry of it all, there are a few realities to process.

Moving away from the idealized notion and looking at realities, here’s what you need to know.

You Absolutely Must Have Health Insurance:

No country wants to end up saddled with the cost of caring for you if your health fails or you have an accident.

You’ll need insurance similar to that offered in Cigna International health coverage.

And, since you never know when or how things might go wrong, you might want to be sure that you’re near a center with good healthcare facilities - at least, most of the time.

You’ll Still Have to Put in the Hours:

The romanticized notion of being a digital nomad may see you picturing yourself spending most of your days lounging on a beach with a cocktail, but the reality is far from that.

You still have to pay your way; to do so; you must work.

Sure, you get to choose when you work, but your livelihood depends on a regular income, so the answer to “when” may turn out to be “every day” and “as much as possible.”

There’ll be no chance of paid time off, even if you’re unwell, so you’ll be putting in those hours and saving up against contingencies.

You May Have to Put up With a Pretty Basic Lifestyle:

How luxuriously you can live as a digital nomad depends on what you’re capable of earning.

For most of us, it isn’t a matter of choosing which five-star hotel or resort we’ll base ourselves from.

One of the advantages of choosing this lifestyle is that you can choose countries where the cost of living is low and live a better and more interesting lifestyle at a lower cost.

But there will be times when those costs will loom large, and unless you’re earning a lot of money, you’ll be looking for modest accommodation, eating low-cost meals, and forgoing most tourist traps.

You’ll Need a Substantial Emergency Fund:

Whether it’s just deciding that there’s no place like home or family emergencies that require your attendance, you’ll need a substantial emergency fund that, at minimum, covers the cost of your return plus some downtime.

There may be inconveniences that you have to be financially prepared for. Even a minor illness can be costly if you can’t work for a few days.

Be sure to have a substantial cushion of funds to tide you over when things don’t run as smoothly as you may have hoped.

Your Financial Life Could Could Get Very Complicated:

Your financial life could get complicated depending on where you’re from and traveling.

Digital nomads may be far from home but still have to deal with banking and taxation.

You will need good international banking services that accept transfers from your clients and that keep charges low, even when you’re overseas.

You’ll Need to Attend to Visa Requirements:

Before considering getting on a plane and heading out for a life of travel in exotic places, look into the travel documentation requirements.

Most countries will let you in fairly easily and grant you a three-month tourist visa.

Theoretically, that doesn’t allow you to work, but since you aren’t employed locally, most nomads settle for the tourist visa and carry on working as normal.

However, that does mean working within a legal grey area and moving on after just three months.

Some countries recognize freelancers as a new type of traveler and offer longer visas that will allow you to settle down for a little longer - but in most instances, you’ll also be expected to pay tax during your stay.

Despite the tax, it’s an improvement!

It Can Be a Lonely Lifestyle:

A backpack on your back, a laptop bag, and a reliable source of remote income: the world is your oyster.

But there will be times when you need a friend to look out for you - or when you wish you had one.

While you will certainly meet many interesting people on your travels, you might miss the security of a family and a steady circle of friends.

Traveling with a friend or life partner goes some way toward combating loneliness, but you may still find yourself missing familiar faces and places.

Still up for combining work and overseas travel as a free agent?

You’ll certainly make some interesting memories.

It may not be the beach lifestyle everyone imagines, but you can enjoy the sights and leisure activities once your daily work is done.

Be aware of the realities, prepare, and enjoy the opportunity.

Still have any question, do share via comments.

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How to Spot Valuable Legal Content When You’re Researching Online?

Las Vegas may be famous for its glittering façade and high-stakes decisions, but when it comes to legal matters, certainty, not chance, should guide your next move.

Whether you're a resident, visitor, or legal professional, searching online for trustworthy legal content can feel like navigating a maze of noise and contradiction.

The city’s fast-paced environment only underscores the need for clarity, especially in situations where accurate information can make or break critical decisions.

With countless sources available at our fingertips, the challenge lies in filtering the noise to uncover truly reliable insights.

That’s why it’s essential to know how to evaluate content critically. Before you read more, make sure what you’re reading is genuinely worth your time.

Understanding Credibility:

You can almost always rely on content created for government sites, educational institutions, and some well-established legal organizations.

These sources typically follow a stringent procedural framework that ensures the information is accurate and current.

 Second, you have to check the author's credentials.

This could also mean that a content piece created or written by a legal expert tends to be more trustworthy.

Evaluating Sources

The source of information is one of the most critical factors in research.

Well-documented data will be present if the article is published in reputable journals or official legal publications.

Also, keep an eye out for citations and references in the content.

These show that there is an independent article behind the news.

The absence of references may indicate that the write-up is based on the writer's opinion instead of on facts.

Checking for Bias

Spotting bias in online content is necessary.

Certain websites may have a slant or other reason for their views.

Objective content is recognizable through neutral language and balanced arguments.

If an article appears to promote one point of view without acknowledging alternatives, it may not be trustworthy.

Never take anything at face value; compare it with at least three other sources.

Currency of Information

The legal industry is ever-evolving, so keeping the information up-to-date is crucial.

If the content is more than a few years old, check the publication date and ensure it reflects current laws and regulations.

Old information can cause confusion and mistakes.

Trusted sources have ongoing updates to avoid inaccuracies.

Quality of Writing

Quality of writing also determines the reliability of legal content.

A well-planned article that is clear in its language is simpler to read and tends to be more precise.

Red flags can include bad grammar, spelling mistakes, and sloppy thinking.

They may say that the content was not properly vetted or edited.

Legal Databases and Libraries

Legal databases and libraries can give you a trove of credible information.

Most libraries have access to extensive legal databases, many of which can be accessed online.

They offer an enormous amount of statutes, case law, and law journals.

They are often curated by professionals and thus come with substantive credibility.

Using Forums and Discussion Boards

Although there are insights to be found in forums and discussion boards, you must use them sparingly. They may offer true experiences and concrete guidance.

Most of the info covered is anecdotal and might not be legally accurate.

Always cross-reference any advice or information gained from these platforms using credible sources.

Cross-Referencing Information

This is a type of verification, as it's a practical way to cross-reference information from more than one source.

You can compare data provided by different sites to check for discrepancies or to verify correctness.

This limits the possibility of being dependent on wrong or biased content. Doing so also aids in developing a complete knowledge base on the subject.

Seeking Guidance From Legal Experts

If at any point you are unsure, speaking to a lawyer is a good idea. Experts can clarify the information and ensure it applies to specific situations.

Online research is a great way to gather as much information as possible, but nothing beats tailored legal advice.

Getting professional help will save you from losing money and making cruel mistakes.

Conclusion

Finding valuable legal content online requires careful evaluation of sources, credibility, and accuracy.

By considering factors such as bias, currency, and quality of writing, individuals can enhance their research skills. Utilizing legal databases and consulting professionals further ensures reliability.

These strategies make online legal research more manageable and effective, ensuring the information gathered is both accurate and useful.

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What Is Competition Analysis?: Everything that You Should Know is Here

“What is Competition Analysis?” This is one of the most common questions in the SEO world. Especially when you are a newbie in SEO industry.
 

One of the most common jobs of every SEO professional or expert is to keep both eyes open and track the activities of his competitors.

Competition analysis opens the doors of massive opportunities to boost social signals, backlinks, traffic and conversion.

Competition Analysis:

What Is Competition Analysis?: Everything that You Should Know is Here: eAskme

SEO competition analysis is an essential part of a mature SEO strategy.

With the help of SEO competitor analysis, you can quickly gather highly useful data such as competitor keywords, links, content, and on-page optimization strategies.

The big reason why you should perform competition analysis regularly is to track the online activity and SEO strategies of your competitors.

Without competition analysis, your SEO strategy will lack the power of more in-depth research.

Without analyzing your competitors, you will not be able to find how the brands are targeting the customers in your industry.

There are the following reasons why you should perform competition analysis:

• What SEO techniques work in the respective industry?
• Which keywords your competitors are targeting?
• How your competitors are earning links?
• What type of content your competitors are creating?
• How your competitors are optimizing pages?
• What your SEO strategy is lacking?
• How can you improve your SEO performance?
• How can you beat the competitors?

An SEO expert focus on three major areas when doing competition analysis;

• Content


• Links


• Technical SEO

To get maximum out of your competition analysis, it is necessary to focus on these elements.

Today, I will share how you can use competitive analysis factors for the benefit of your business.

What works and what’s not:

To quickly create a full-proof SEO strategy, it is must to analyze the industry leaders and how they are working.

You should know that brands dedicate their focus entirely on developing a robust SEO strategy that will help them to earn links and stay on the first spot in SERP.

Such websites always have creative content, valuable links and crawlable website.

It is common that most of the ties you can find flaws in their strategies.

And, this is what you need to figure out.

Focus on the weaknesses of your competitors and learn how you can leverage those weaknesses for the growth of your business, blog or website. This will help you achieve new heights in SERP.
Find out what is working for your competitors.

For example; as an eCommerce business, you want to beat a shop in your local area.

This is where you are limiting yourself.

Taking a narrow approach will bring limited results.

Never limit your competitor analysis to one competitor only. To develop a robust SEO strategy, your focus should be on analyzing all the top-ranking competitors.

Analyze the top-ranking competitors, their websites, how they are building links where they are promoting their business, and how they are generating revenue.

The broader approach in competition analysis will make you create content that will appeal not only the search engines but customers also. With the help of competitor analysis, you can collect all the necessary data and information which is required to create the most influential piece of content.

This broader approach will also help you become an influencer in your industry, and your research will make you discover many facts and tactics that others are not following.

This is the big reason why you should perform an in-depth competition analysis regularly.

Stop Guessing and Start Analyzing:

Guessing has no spot in the SEO industry.

You are not into the betting world, but you are in a professional world of tactics, experience and skills.

Make sure; your in-depth SEO analysis is based on real facts, factors and strategies.

The success of your SEO also depends upon how you are analyzing these factors.

Your job is to collect the data and refind it to reach the first spot in Google search.

If you rely on guessing game, then you will surely miss critical competition analysis factors.

Avoid this.

Guessing only work if you are doing it for the hobby. But where the money comes into play, you need to focus on real-time data, skills and experience.

Your competitor analysis will make you shake hands with two significant terms such as;

• Keyword Gap Analysis


• Content Gap Analysis

What is the Content Gap Analysis?

There was a time when online business was a new thing, and competition analysis was not necessary.

This was the time when the market was not saturated, and SEO was adding keywords and write unstructured content to create a well-performing SEO strategy.

But now, this is not what you can even dream about.

Now you are in the world of in-depth competitor analysis where you need to analyze content gap and keyword gaps.

Content Gap Analysis will help you discover if your content;

• Is Outdated


• Is lacking in-depth knowledge


• Is lacking content uniqueness


• Is not easy to digest

Your detailed content gap analysis will show you what you have and what you are missing. Use this data to create engaging content.

The research will help you enrich your content with all the necessary factors and represent high authority content.

This will increase the number of social shares, link backs and the number of followers.

What is Keyword Gap Analysis?

The keyword gap analysis will help you find out all the important keywords that should be there in your content, but you are not utilizing them.

It will open keyword mining opportunities.

A keyword gap analysis will also help you target more customers who are interested in the similar topic.

You can also create an unbeatable strategy to beat you, competitors, with the help of keyword gap analysis.

How Your Competitors are Earning Links?

Finding link building opportunities are critical for every online business and SEO.

You can use SEO tools like Ahrefs, Majestic or SEMRush, to reach the link profile of your competitors.

Remember: These tools will not show you a complete picture as they have some limitation, and most of them will display you what is there from the last 90 days.

You should broader your research to understand your competitors link profile.

Find out:

• How many links your competitors already have?


• What is backlink history?


• Links from .org, .net, .edu and .gov, etc.


• Top ranking page and most linked pages.

This information will help you to understand better what your competitors are doing.

Implementation:

One thing that you should keep in your mind is that you cannot get a 100% answer to what your competitors are doing.

Yet, competition analysis will give you data that will help you better understand their strategies and what is working for them.

You can find out what your competitor is doing and track every network where they are performing shares, link building and promotions.

Now, put together all the pieces of your research and create a chart or report based on your competition analysis.

Remember: You can only beat your competitors but not the algorithm.

Final Words:

Competition analysis plays a vital role in the success of an SEO strategy.

Your focus on these three major completion analysis elements will create your journey to success or failure.

Technical SEO, links and content research will help you create evergreen and highly original pieces of content.

The research will also increase the knowledge that will help you analyze different competitors quickly and create better campaigns.

Once you can leverage the weaknesses of your competitors, you can easily outrank any business or competitor.

Do you track your competitors?

What is your strategy to outrank your competitors?

Do share via comments.

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